New Bushel Gold Visa Debit Card Helps Speed Up Farm Payments
Bushel, a leader in agricultural payments and software, has announced the launch of the Bushel Gold Visa Debit Card, giving farmers and agribusinesses instant access to funds in their Bushel Business Account for everyday spending.
The new card enables users to make purchases anywhere Visa is accepted, including fuel stations, farm supply stores and online retailers. Linked directly to the Bushel Business Account—an interest-bearing¹, deposit account for farmers and agribusinesses, FDIC-insured through the issuing bank² —the Bushel Gold Visa Debit Card offers the flexibility of a traditional debit card with the convenience of digital wallet access.
Farmers can pay instantly for inputs, parts, repairs and other farm or household expenses without waiting for transfers or paper checks. The card can also be added to digital wallets, including Apple Pay, Google Pay and Samsung Pay, for secure payments from a phone or watch.
When a farmer’s lender is connected through Bushel, they can also access lines of credit and other approved financing. This allows farmers to use the debit card for purchases made with either their available balance or lender-approved funds, creating a single, streamlined way to manage working capital.
“As we’ve expanded Bushel’s fintech offerings, our goal has been to give farmers better visibility and more control over their finances,” said Tony Morosini, Chief Payments Officer at Bushel. “The Bushel Gold Visa Debit Card brings immediate access to funds together with the insights from Bushel Farm, helping farmers understand how day-to-day spending connects to the overall performance of their operation.”
Farmers who connect their Bushel Business Account to Bushel Farm get access to a discounted subscription. This connection brings together profit and loss tracking, expense management, grain marketing activity, and other financial insights—making it easier to understand how the farm is performing and what to do next.
“Visa’s goal is to make digital payments simple and accessible for everyone,” said Cher Keck, Head of B2B Fintech Partnerships, Visa. “Collaborating with Bushel brings that innovation to agriculture, helping farmers and agribusinesses access and use their money faster.”
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