The Midwest AG Industries Exhibition (MAGIE) Show has “something for everyone”. That’s how Illinois Fertilizer & Chemical Association President Kevin “K.J.” Johnson described the event prior to its 42nd anniversary.
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A - Awards
Three awards were presented during the Tailgate Party at MAGIE, including the Image Award and ShowStopper.
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B - Bosch BASF One Smart Spray
The Bosch BASF One Smart System was on full display at the Fendt AGCO exhibit.
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C - Case IH Patriot 4450
Patriotism was on full display at the Case IH exhibit with the Patriot 4450.
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D - Doyle Equipment Manufacturing
Doyle Equipment Manufacturing showcased its full product line and latest technology at MAGIE 2023, including its AutoBatch Automation System and Declining Weight Blend System.
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E - Extreme Heat
A persistent heat dome across much of the central U.S. kept Bloomington toasty beyond belief. With humidity levels in the upper 90% range, the heat index for the days MAGIE 2023 was held easily topped 100 degrees.
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F - Food
From tacos to pork chops on a stick, food has become a staple for MAGIE exhibitors and attendees.
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G - Greeneye Technology
AI-based systems like Greeneye Technology were also generating show buzz.
The Illinois Fertilizer & Chemical Association (IFCA) presented the MAGIE Image Award to Squibb-Taylor.
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J - John Deere
The John Deere exhibit showcased several pieces of application equipment for MAGIE attendees.
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K - KBH Corp.
The KBH Corporation featured several products at MAGIE including the TT2000 Dry Fertilizer Tender.
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L - Lime Unit at New Leader Exhibit
This late 1940s, early 1950s lime spreader was a huge hit at the New Leader exhibit.
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M - MAGIE
MAGIE celebrated its 42nd year at the 2023 show.
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N - New Holland SP310F
A full integration of precision technology and capacity was on display with New Holland's Guardian front-boom high-clearance sprayer.
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O - Oxbo International
Oxbo International showcased several pieces of application equipment at MAGIE 2023.
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P - Precision Technology from Raven
Autonomous farming technologies, displays, guidance systems, and more were showcased by Raven Industries at MAGIE 2023.
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Q - Quickveyor
The Quickveyor fertilizer and seed conveyor trailer has become a staple at MAGIE.
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R - Ride and Drive
Despite the heat, attendees still enjoyed participating in MAGIE's Ride and Drives.
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S - ShowStopper Award
The One Smart Spray System generated so much buzz at MAGIE that it was ultimately awarded the coveted ShowStopper Award by attendees. From left: IFCA's Kevin "K.J." Johnson, Bosch BASF's Aaron Hunsinger, CropLife IRON's Eric Sfiligoj, and Fendt AGCO's Dave Fickel.
Boy, was K.J. right. The premier outdoor show for ag retailers delivered on this promise in late August. More than 75 exhibitors attracted about 2,300 attendees to the McLean County Fairgrounds in Bloomington, IL, despite record heat during the two-day event. From MAGIE traditions like the Tailgate Party and Ride and Drive demonstrations, to the MAGIE show awards and latest in AI and drone technology, the 2023 MAGIE show truly had something for everyone. There was so much to see and do that words alone — like these 5 key takeaways — don’t paint the full picture. That’s why the editors of CropLifeIRON have also presented some of the many highlights from MAGIE 2023 — from A to Z — in the photo gallery above.
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115A to Z: Photo Highlights From MAGIE 2023
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