Tech Hub Live 2025: Fireside Chat with ARA’s Daren Coppock

Discover how pre-harvest scouting and soybean desiccation can boost yield and harvest efficiency.

Good things come in small packages. While it’s unlikely that whoever first voiced that cliché was referring to micronutrients, it certainly applies.

Fieldist’s Todd Stein discusses how Scribe leverages GenAI to help field sales reps do their daily selling and advise activities more easily, conveniently and effectively. 

ARA and TFI applaud potash’s critical mineral status, urging swift action to add phosphate to ensure food security and stable supply chains.

Salk researchers discover plants boost immunity after drought, revealing genes that could help develop more drought-resistant crops.

Dusty Shiver from Hays discusses the equipment featured at this year’s show, including the new side-discharge tender, and why it is so important to be at MAGIE.

Close of transaction sets the stage for strong North American leadership in soy and corn, market growth and greater value for growers.

Retailers help growers unlock the full potential of micronutrients through collaboration, education, and precision planning.

Like other crop inputs, micronutrients are most effective and efficient when applied with precision, says Nachurs’ Tommy Roach.

From regulatory roadblocks to retail realities, Paul shares insights on how agronomy is evolving and how the industry can speed up meaningful tech adoption.

Casch Doyle from Doyle Equipment discusses the equipment featured at this year’s show, company milestones, and why it is so important to be at MAGIE.

Harnessing the strengths of its cooperative system, Land O’Lakes, Inc. and a select group of ag retail partners will invest in the future of ag innovation.

Appointment reaffirms Landus’ commitment to finding a forward-thinking, proven leader who understands the key role cooperatives play in supporting Iowa farms.

Learn how scientists at the University of California, Davis, have developed wheat plants that stimulate the production of their own fertilizer.

Extract XC helps farmers release more nitrogen and sulfur from crop residue, using half the product per acre compared to previous versions.

This agreement brings together Stepan’s formulation expertise and SynTech’s development capabilities to deliver a solution for agrochemicals and biologicals.

How these products support healthier crops, better yields, and stronger returns for your customers.

Micronutrients are no longer optional — grower adoption rises as tech, data, and ROI-driven strategies reshape crop planning and application precision.