CropLife IRON on the Road: Amazone Wins Showstopper Award at 2026 MAGIE

Bourgault’s leadership in seeding with CNH’s reach and trusted brands and dealer network will strengthen competitiveness.

The 115,000-square-foot facility more than doubles AGCO’s West Coast parts capacity, putting more critical parts within fast reach of dealers and farmers.

Discover the latest fertilizer equipment helping ag retailers improve efficiency, automate operations, manage inventory, and handle higher volumes.

Headlining the exhibit is the debut of new products from Fendt and Massey Ferguson, plus new mixed-fleet retrofit and autonomy solutions from PTx.

Following their debuts at this summer’s trade shows, these five products are ready to compete with for the year’s CropLife IRON Product of the Year award, as voted on by CropLife IRON readers.

Service Technician from AGCO dealership Ag West Ltd. in Neepawa, Manitoba, Canada, wins after a three-day competition.

From precision spraying to automated loadout systems, explore technologies helping retailers streamline operations, boost productivity, and maximize every application season.

Precision Build names new leaders as longtime CEO David Hemming retires, positioning the company for continued growth and expansion.

Four finalists will compete for the coveted Custom Applicator of the Year Award at this year’s Midwest AG Industries Exposition (MAGIE).

From ride-and-drive experiences to cutting-edge precision tools, MAGIE 2026 showcases innovations helping retailers deliver greater value.

The ZA-TS 01 combines advanced precision application technologies with intelligent automation.

AGCO’s digital leader explains how connected equipment, AI, and open data ecosystems are transforming precision agriculture and on-farm decision-making.

CropLife highlights American-made ag innovations, featuring companies delivering equipment, technology, and solutions that support U.S. agriculture and retailers nationwide.

New program helps agribusinesses reduce paper checks, manual settlement work, and payment risk while giving farmers a path to digital payment.

John Deere agreement expands repair tool access, giving farmers and independent technicians greater choice, transparency, and equipment maintenance flexibility.

AGCO’s campaign invites families to share generations of resilience, stewardship and #LandLegacies stories nationwide.

Chief Financial Officer Jessica Geelan succeeds John Christ as the company’s next Chief Executive Officer, effective immediately.

CropLife IRON showcases some of the latest Smart Tech solutions in the market for ag retailers and custom applicators.