Technology Easier to Use Than Ever Before for Top U.S. Ag Retailers
August 6, 2020 In as unpredictable a year as 2020 has been, with the coronavirus pandemic disrupting many traditional ways of conducting business, technology has taken on an even greater role for many ag retailers. As CropLife Group Editor Paul Schrimpf wrote in a recent article discussing this topic: “Technology and systems that make data accessible through a central program or dashboard are proving to be increasingly valuable for service providers. Along with the ability to make timely in-field decisions based on a deeper data array, farmers are more easily able to interact with their service providers and the data itself.”
Luckily, it seems as if using this kind of technology has gotten significantly easier for the nation’s top ag retailers. In our CropLife 100 survey for 2019, CropLife asked leading ag retailers if data and equipment compatibility had improved or not during the last calendar year. And according to 75%, it had. This represented a 10% improvement from respondents compared with the results of the 2018 CropLife 100 survey.
In addition, 8% of 2019 CropLife 100 ag retailers said that data and equipment compatibility during the current growing season had improved “significantly” compared with 2018 technology compatibility. This was down slightly, from 10% who felt the same way according the 2018 CropLife 100 survey.
But there still is a segment of the nation’s ag retailers that feel data and equipment compatibility hasn’t made the strides necessary to be useful to grower-customers and their service providers. According to the 2019 CropLife 100 survey, 17% of respondents said that they have seen “no improvement at all” when it comes to data and equipment compatibility. However, this represented an 8% decline from the 25% who said there had been no improvement in compatibility in the 2018 CropLife 100 survey.
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