Paul Schrimpf
Paul Schrimpf is Director of Marketing and Communications at AgGateway and served as an editor at Farm Chemicals/CropLife from 1998 to 2022.
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Telematics In Action
When it comes to technology and precision agriculture at Jimmy Sanders Inc., this is the simple golden rule for making it work. “What has…
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Forging Partnerships
I was fortunate this month in that I was able to sell Eric Sfiligoj on the cover story idea featuring Jimmy Sanders, Inc. Sure, I…
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Your Choice, Air Or Ground
So, you’ve got an order for an application of dry fertilizer to be applied by prescription map. But Mother Nature is managing to keep…
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Jimmy Sanders: Technology In Overdrive
When it comes to technology and precision agriculture at Jimmy Sanders Inc., this is the simple golden rule for making it work. The top-down…
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Building Your Team
In a column earlier this year, I labeled people issues as the “elephant in the room” that everyone acknowledges as a major factor limiting…
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An Aerial Option
When John Deere Agri Services chose to shutter its OptiGro remote imagery offering in the spring of 2008, it soon after sold the business…
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Show Some Respect
This is a strange position to be in right now, or at least it feels strange to me. We write about agriculture, but we…
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Impressive Evolution
In January, I was invited by the Nebraska Ag Technologies Association to speak at the organization’s winter meeting and share some thoughts on where…
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Seed Traits And Logistics: Notes From The Commodity Classic
My latest road trip took me to Dallas for the 2009 Commodity Classic. This is really a tradeshow for growers, so when we go…
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Meet The Elephant
What’s the elephant in the room? I’ve always gravitated toward this admittedly tired expression at meetings, mostly because it works. As I interpret the…
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