Lisa Heacox
Heacox is a Contributing Editor for the CropLife Media Group, which includes CropLife and CropLife IRON magazines, and the PrecisionAg Special Reports.
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Adjuvants: Vital Tools In The Tank
When asked to name the biggest surprise of 2009, one adjuvant supplier pointed to “how resilient the industry continues to be during challenging economic…
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Bank On The Perfect Blend
As vital cogs in the fertilizer delivery machine, blender manufacturers have had much at stake in recent market variations. But many say they’ve fared…
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Soils Hungry For Micros
Experts say three good yield years – with vigorous plants tapping soils – mean it’s definitely time to apply micronutrients in 2010. But how…
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CropLife 100: Internet Unease?
Most CropLife 100 retailers don’t feel threatened by Internet sales, but some do resent the pressure the technology can put on prices. “I would…
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California Dealers: Unique Challenges
California dealers have their own set of problems, with specialty crop grower-customers facing tough times. Thousands of acres of permanent crops (such as tree…
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Customers: Growers Cautiously Optimistic
The CropLife 100 dealers have shared their outlooks, but our editors also wanted to gauge what grower-customers are thinking. Short-term, Midwest growers are understandably…
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Boom Breakthroughs
Rate control, boom height control, and boom section control have become effective tools in applicators’ arsenals, though it may be hard to judge these…
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Storage Solid
In spite of this year’s wet weather and drop in fertilizer prices, tank and containment makers could report a solid season, with optimism for…
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Micronutrients Weather Season Well
Micronutrient makers could list a number of surprises that popped up this season. In fact, Jerry Stoller, president of Stoller USA, was shocked. “I…
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More Spray Time
As our editors studied the rigs scheduled to appear at this summer’s shows, it became clear that manufacturers are answering new application trends by…
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