The Midwest AG Industries Exhibition (MAGIE) Show has “something for everyone”. That’s how Illinois Fertilizer & Chemical Association President Kevin “K.J.” Johnson described the event prior to its 42nd anniversary.

Three awards were presented during the Tailgate Party at MAGIE, including the Image Award and ShowStopper.

The Bosch BASF One Smart System was on full display at the Fendt AGCO exhibit.

Patriotism was on full display at the Case IH exhibit with the Patriot 4450.

Doyle Equipment Manufacturing showcased its full product line and latest technology at MAGIE 2023, including its AutoBatch Automation System and Declining Weight Blend System.

A persistent heat dome across much of the central U.S. kept Bloomington toasty beyond belief. With humidity levels in the upper 90% range, the heat index for the days MAGIE 2023 was held easily topped 100 degrees.

From tacos to pork chops on a stick, food has become a staple for MAGIE exhibitors and attendees.

AI-based systems like Greeneye Technology were also generating show buzz.

Winner of the 2022 ShowStopper for its LEEB VL self-propelled sprayer, Horsch, LLC once again drew a lot of attention from MAGIE attendees.

The Illinois Fertilizer & Chemical Association (IFCA) presented the MAGIE Image Award to Squibb-Taylor.

The John Deere exhibit showcased several pieces of application equipment for MAGIE attendees.

The KBH Corporation featured several products at MAGIE including the TT2000 Dry Fertilizer Tender.

This late 1940s, early 1950s lime spreader was a huge hit at the New Leader exhibit.

MAGIE celebrated its 42nd year at the 2023 show.

A full integration of precision technology and capacity was on display with New Holland’s Guardian front-boom high-clearance sprayer.

Oxbo International showcased several pieces of application equipment at MAGIE 2023.

Autonomous farming technologies, displays, guidance systems, and more were showcased by Raven Industries at MAGIE 2023.

The Quickveyor fertilizer and seed conveyor trailer has become a staple at MAGIE.

Despite the heat, attendees still enjoyed participating in MAGIE’s Ride and Drives.

The One Smart Spray System generated so much buzz at MAGIE that it was ultimately awarded the coveted ShowStopper Award by attendees. From left: IFCA’s Kevin “K.J.” Johnson, Bosch BASF’s Aaron Hunsinger, CropLife IRON’s Eric Sfiligoj, and Fendt AGCO’s Dave Fickel.

The Trident 5550 from Case IH — named the Product of the Decade by CropLife IRON readers — was on full display for MAGIE attendees.

Unverferth Manufacturing showcased its Pro-Force dry fertilizer spreader at MAGIE 2023.

The Venturi 430 was among the products featured by RBR Enterprise at MAGIE 2023.

MAGIE attendees learned about the latest in spray tips nozzles at the Wilger booth.

Drones were a huge hit at MAGIE, including the XAG P100 Pro from Pegasus Robotics.

The four finalists for IFCA’s Illinois Custom Applicator of the Year had a combined 60 years of service.

There was so much to see and do at MAGIE 2023 that there was virtually no down time for attendees and exhibitors.
Boy, was K.J. right. The premier outdoor show for ag retailers delivered on this promise in late August. More than 75 exhibitors attracted about 2,300 attendees to the McLean County Fairgrounds in Bloomington, IL, despite record heat during the two-day event. From MAGIE traditions like the Tailgate Party and Ride and Drive demonstrations, to the MAGIE show awards and latest in AI and drone technology, the 2023 MAGIE show truly had something for everyone. There was so much to see and do that words alone — like these 5 key takeaways — don’t paint the full picture. That’s why the editors of CropLife IRON have also presented some of the many highlights from MAGIE 2023 — from A to Z — in the photo gallery above.









