Leveraging GenAI to Help Field Sales Reps Better Serve Their Customers

CropLife Staff By CropLife Staff|September 5, 2025
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In this Tech Talk at Tech Hub LIVE, Fieldist CEO Todd Stein discusses how Fieldist Scribe leverages GenAI to help field sales reps do their daily selling and advising activities more easily, conveniently and effectively.  It’s a sales enablement tool designed by and for field sales reps; it’s like having a digital personal executive assistant on speed dial 24/7. From keeping track of pending To Do’s and answering technical questions on crop protection products to scouting fields and sharing results, Fieldist Scribe enables Ag Retail sales reps to do a better job taking care of their customers.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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