Wired And Wherefores

When it comes to living in today’s Information Age, I’ll admit to being a bit of an old-timer. While I do have a smart phone, I still tend to use it primarily to make phone calls and send text messages. Rarely do I surf the Web or update my Facebook status from the road, as many of my younger co-workers tend to do.

But it’s clear I have to change my ways. Perpetually being wired is becoming the norm, particularly as the latest named generation, Generation Y, becomes more of a force in the global and agricultural marketplaces.

Last week, I attended the annual Mid America CropLife Association meeting in West Des Moines, IA. On the first day of the event, much of the topic of conversation dealt with Generation Y (those individuals born between 1978 and 1995). I didn’t realize just how large this group is – more than 76 million of the Americans population fall within this range. My generation, Baby Boomers (born between 1946 and 1964), holds only a 1 million population edge at 77 million.

And Yers are wired. According to Steve Drake, owner of marketing company Drake & Co., Generation Y members love being tied into everything, and have spread this message to the rest of the globe. Because of this influence, people today now spend an average of seven hours per day using social networking sites such as Facebook. While there are 1.2 billion computer users worldwide, there are 3.5 billion cell phone users. Furthermore, cell phones are always there. According to Drake, 60% of the U.S. population is never more than one yard from their cell phones at any time during the average day.

I remember when faxes first appeared. I was impressed I could exchange hard copy information with industry contacts in hours instead of days. Today, this same data in electronic form takes seconds to share.

At this point, it’s too early to accurately predict what the future might hold with Generation Y leading the charge. But it most likely will involve instant communication and perpetual access in ways we can scarcely imagine. Are you ready for this brave new world?

Leave a Reply

Latest News
StewardshipReport: Precision Nutrient Management, Cover Crops Amon…
August 31, 2016
Agriculture can play a significant role in helping to reduce greenhouse gas (GHG) emissions according to a recent scientific report. Read More
Growmark FS Outlet
CropLife 100GROWMARK To Build New Fertilizer Facility In Ayr, Ontar…
August 31, 2016
GROWMARK announced plans Wednesday to build a new state-of-the-art fertilizer facility in Ayr, Ontario. It will be managed by FS Read More
Soybean Field
FungicidesSyngenta Launches Interactive Tools For Vibrance Seed T…
August 30, 2016
As part of the ongoing commitment to provide growers and retailers with the most current crop protection products and agronomic Read More
EquipmentAGCO Celebrates Manufacturing In Minnesota
August 30, 2016
AGCO Corp. welcomed the I Make America campaign to its Jackson, MN, factory last Friday to celebrate the contributions of manufacturing Read More
MAGIE 2015 Overview
Eric SfiligojThe Read From MAGIE
August 29, 2016
As I write this column, I’ve just returned from the annual Midwest AG Industries Exposition (MAGIE) in Bloomington, IL. Being Read More
EquipmentAGCO Opens Nominations For 11th Annual Operator Of The …
August 29, 2016
AGCO Corp. is now accepting nominations for 2016 Operator of the Year, which recognizes hard-working applicators across the country. These Read More
CHS St. Paul, MN fertilizer terminal
CropLife 100CHS Completes $10 Million Renovation Of St. Paul Agrono…
August 29, 2016
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has completed a $10 million Read More
2016 ShowStopper | Case IH Patriot 4440 Sprayer
Equipment5 Show-stopping Products On Display At 2016 MAGIE
August 26, 2016
For 10 years now, visitors to the yearly Midwest AG Industries Exposition (MAGIE) show have been tasked with voting for Read More
Crop InputsDuPont Pioneer: Corn Belt P and K Levels Lagging
August 24, 2016
A new DuPont Pioneer study conducted across 12 Corn Belt states demonstrates that growers may be leaving profit potential in Read More
Monsanto sign
Crop InputsCould a Monsanto-Bayer Union Be 2 Weeks from Fruition?
August 24, 2016
Via STLToday.com (The St. Louis Post-Dispatch): Merger talks between Monsanto Co. and Bayer AG are advancing after a series of Read More
EquipmentCase IH Debuts Nutri-Tiller 955 Strip-Till Applicator
August 24, 2016
With strip-till continuing to expand across new acres, Case IH designed the new Nutri-Tiller 955 strip-till applicator to help producers Read More
EquipmentCase Launches Aim Command FLEX, 25th Anniversary Patrio…
August 24, 2016
Case IH announces new AIM Command FLEX advanced spray technology for greater application accuracy, as well as special 25th Anniversary Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
PrecisionAg Video Conference
Precision AgVideo: PrecisionAg Vision Conference
August 22, 2016
A Strategic Conference Focused on the Future of Farm Digitization and Precision Agriculture Visit precisionagvision.com and register today! Read More
Young Corn Plants
Industry NewsOABA Welcomes Nicole Wallace As Communication & Adm…
August 22, 2016
The Ohio AgriBusiness Association has hired Nicole Wallace as its communication and administrative coordinator. Wallace will help provide comprehensive communication Read More
Syngenta Sign
Crop InputsChemChina, Syngenta Receive Clearance From CFIUS
August 22, 2016
China National Chemical Corp. (ChemChina) and Syngenta have announced that the companies have received clearance on their proposed transaction from the Read More
ManagementAg Industry Shows and Rumors
August 18, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about the upcoming trade show schedule, crop protection merger updates, and content for Read More
MAGIE 2015
EquipmentMAGIE Takes The Pulse Of The Ag Retail Industry
August 18, 2016
Every year, one of the major highlights of my career as an ag journalist is attending the Midwest AG Industries Read More