Raven, Buhler Form Agreement

Raven Industries and Buhler Industries have formed a new strategic partnership for the Versatile line of tractors and sprayers that will feature Raven precision agriculture products offered on both the Versatile tractor line, as well as their new self-propelled sprayer line.

“We are excited to mark Versatile’s entry into precision agriculture, and we are excited to have Raven supply the technology. This partnership means the technology can be ordered as a factory or dealer installed option,” says Adam Reid, marketing manager for Buhler Industries.

The Versatile Precision Ag System, or VPAS, will include a combination of Raven’s SCS consoles, Cruizer guidance system, Envizio Pro, and Viper Pro field computers, and SmarTrax assisted steering products. By offering the customer different levels of precision agriculture products, from basic application controls and entry-level guidance up to integrated hydraulic steering and fully functional field computers, VPAS will match any operation with the type of technology they need to increase overall efficiency by getting the job done precisely and cutting costs. Versatile machines can be ordered today with the VPAS option for delivery around the world.

“We’ve made the commitment to provide a comprehensive line of simple-to-use solutions that benefit operators and growers throughout the global market. Adding a partner with the international presence and respect of Buhler and Versatile helps us achieve that goal. Ultimately, growers from all over the world will benefit from this new partnership,” says Matt Burkhart, general manager for Raven Industries, Applied Technology Division.

Reid adds, “Precision products offered with VPAS are also scalable, which gives the customer the flexibility of starting at entry level and continue to build on their system as their needs grow and change, or they can start with a fully integrated system.”

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