Pioneer Expands Research Program

Pioneer Hi-Bred, a DuPont business, plans to expand a new, innovative research initiative across North America for the 2011 growing season. The program supports a 50 percent increase in the number of experimental products Pioneer can test to ultimately help growers get the right product on the right acre to maximize productivity.

Pioneer’s IMPACT program, which stands for Intensively Managed Product Advancement, Characterization and Training trials, will significantly increase Pioneer’s investment in local research and development, helping to maximize grower productivity and profitability. These plots provide local testing of multiple products at the last stage before they are advanced for sale to growers. Evaluations take place on growers’ farms, emphasizing local testing to match products with regional growing conditions.

The IMPACT program also marks a unique cooperative effort between Pioneer’s research efforts and its sales organization, linking product development and advancement with the company’s “Right Product, Right Acre” strategy to help producers get the best results from each acre.

Pioneer announced the program expansion at the Farm Progress Show in Boone, IA. This follows a successful test launch of the program during the 2010 growing season.

“Tools such as the Accelerated Yield Technology (AYT) system are driving a tenfold increase in the number of inbreds Pioneer research scientists generate,” says John Soper, vice president – Pioneer Crop Genetics Research & Development. "Data from IMPACT trials help us understand which products offer the best performance in certain environments, allowing us to more readily target specific customer needs.”

As the name implies, IMPACT plots benefit from intensive management and evaluation throughout the growing season. Pioneer is hiring local research teams to work exclusively on these plots which are located across North America corn and soybean growing regions. The IMPACT program represents a multi-million dollar investment by Pioneer in resources, equipment and trial seed production.

This system replaces Pioneer’s former Product Advancement Trials (PAT) system. The PAT system served Pioneer well for almost 15 years, but as agriculture has changed, so have the objectives of pre-commercial testing. For example, the PAT system limited testing to about 10 to 15 potential products. In contrast, the IMPACT system can test between 100 and 250 potential products at each location to determine the top candidates for commercialization.

“IMPACT takes the number of on-farm trials and the amount of data collected to a whole new level, exponentially funneling more local information into the product advancement decision process,” says Soper.

The Pioneer sales organization works with research colleagues to help select growers and fields throughout North America to best evaluate products in key growing conditions.

“The Pioneer sales force teams up with research to choose representative micro-environments, including soil type, disease pressure and other key local growing conditions within specific regions,” says Alejandro Munoz, vice president and regional director – Pioneer North America. “This assures us that these products are tested against the same conditions local growers face so our sales professionals can help customers plant the right product on the right acre.”

These plots also allow growers to see the newest products and technologies firsthand and participate in the product and agronomic performance evaluation. The Pioneer IMPACT team plants and harvests the crop and tracks performance. The grower cooperator has the opportunity to interact with Pioneer research scientists, sales professionals, account managers and area agronomists to learn firsthand how potential new products will fit their growing environments.

Leave a Reply

Featured Stories

CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybeans
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
LegislationUSDA: Quick Implementation Of Disaster Assistance Programs A ‘Top Priority’
July 9, 2014
USDA has processed 106,000 payments to farmers in 40 states across the country who suffered livestock and grazing losses between Oct. 2011 and passage of the 2014 Farm Bill. Read More
Eric SfiligojDoes Biotech Crop Labeling Really Matter?
July 7, 2014
Initiatives to label products made with biotech crops are intensifying. But should the industry continue to fight them? Read More

Trending Articles

EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More
EquipmentGPS: 25 Years And Still Growing
June 2, 2014
The evolution of global positioning systems applications in agriculture remains ongoing as the technology hits a notable milestone. Read More
CropLife 10013 Key Acquisitions Pinnacle Has Made In The First Half Of 2014
May 29, 2014
The only thing that has reached a more frenzied pace than #plant14 might be the multiple acquisitions that Pinnacle Agriculture Holdings has made in the first half of the year. Read More

Latest News

EquipmentPrecisionAg.com Relaunches With Responsive Design For M…
July 22, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. Read More
FungicidesEPA OKs Two Willowood Fungicides
July 21, 2014
The EPA has approved Willowood Azoxy 2SC and Willowood AzoxyProp Xtra. two widely used broad spectrum, preventative fungicides with systemic and curative properties. Read More
Precision AgFarmers Learning Fast As UAVs Take Off
July 17, 2014
Farmers and others interested in how UAVs can be used in agricultural applications were able to learn more about the technology during the recent Precision Aerial Ag Show. Read More
CropLife 100Bobby Knight, Richard Petty To Highlight Ag PhD Field D…
July 17, 2014
Attendees at the July 24 Ag PhD Field Day at Hefty Farms will learn about the latest agricultural technologies, and get a chance to meet legendary sports figures Bobby Knight and Richard Petty. Read More
WebinarsUpcoming Webinars
July 17, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
FertilizerCF Industries Sells Carbon Credits To Chevrolet, Donate…
July 17, 2014
CF Industries has completed the sale of a large block of carbon reduction credits to Chevrolet, and will donate the net proceeds of $600,000 to the National FFA Foundation. Read More
CropLife 100Grainland Cooperative, Minier Cooperative Grain To Merg…
July 17, 2014
The shareholders of Grainland Cooperative and Minier Cooperative Grain Co. approved a merger of company operations effective August 1, 2014. Read More
ManagementStudy: Drought Costing California Billions
July 17, 2014
A new study has found the drought has cost the state $2.2 billion, primarily in lost farm revenue and wages. Read More
FertilizerCF Industries Resumes Production At Oklahoma Nitrogen C…
July 17, 2014
The company had shut down production at the Woodward, OK, facility in April to address an issue in one of the site’s boilers. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denve…
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybe…
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
Crop InputsSyngenta Drive To Thrive 10 Finalists Announced
July 15, 2014
Finalists are chosen based on the quality of their essays and photos depicting what makes them thrive. Read More
FertilizerHow To Minimize Phosphorus Losses In Runoff
July 15, 2014
Phosphorus losses from agricultural fields can be divided into three categories: flash losses of soluble phosphorus, slow leak losses and erosion events. Here's how to minimize losses in each instance. Read More
ManagementCalifornia Drought Threatens To Dry Up Farm Wells
July 15, 2014
Farmers hit hardest by California's drought could begin to see wells run dry next year, according to a new study by The Center for Watershed Sciences at the University of California, Davis. Read More
Precision AgPoll: Do you plan to attend this year’s InfoAg Co…
July 14, 2014
This year’s InfoAg Conference is just two weeks away. The premier event in precision agriculture takes place July 29-31 at Read More
LegislationFarm Bill Implementation Continues
July 14, 2014
The bill provides $28 billion over the next five years for conservation on private lands while streamlining several old programs and creating new ones like the Regional Conservation Partnership Program. Read More
MicronutrientsH.J. Baker Continues Expansion Of Atmore Facility
July 14, 2014
The company has improved its molten sulphur unloading system to help meet increased sulphur demand at Tiger-Sul’s Atmore, AL, facility. Read More