Pioneer Expands Research Program

Pioneer Hi-Bred, a DuPont business, plans to expand a new, innovative research initiative across North America for the 2011 growing season. The program supports a 50 percent increase in the number of experimental products Pioneer can test to ultimately help growers get the right product on the right acre to maximize productivity.

Pioneer’s IMPACT program, which stands for Intensively Managed Product Advancement, Characterization and Training trials, will significantly increase Pioneer’s investment in local research and development, helping to maximize grower productivity and profitability. These plots provide local testing of multiple products at the last stage before they are advanced for sale to growers. Evaluations take place on growers’ farms, emphasizing local testing to match products with regional growing conditions.

The IMPACT program also marks a unique cooperative effort between Pioneer’s research efforts and its sales organization, linking product development and advancement with the company’s “Right Product, Right Acre” strategy to help producers get the best results from each acre.

Pioneer announced the program expansion at the Farm Progress Show in Boone, IA. This follows a successful test launch of the program during the 2010 growing season.

“Tools such as the Accelerated Yield Technology (AYT) system are driving a tenfold increase in the number of inbreds Pioneer research scientists generate,” says John Soper, vice president – Pioneer Crop Genetics Research & Development. "Data from IMPACT trials help us understand which products offer the best performance in certain environments, allowing us to more readily target specific customer needs.”

As the name implies, IMPACT plots benefit from intensive management and evaluation throughout the growing season. Pioneer is hiring local research teams to work exclusively on these plots which are located across North America corn and soybean growing regions. The IMPACT program represents a multi-million dollar investment by Pioneer in resources, equipment and trial seed production.

This system replaces Pioneer’s former Product Advancement Trials (PAT) system. The PAT system served Pioneer well for almost 15 years, but as agriculture has changed, so have the objectives of pre-commercial testing. For example, the PAT system limited testing to about 10 to 15 potential products. In contrast, the IMPACT system can test between 100 and 250 potential products at each location to determine the top candidates for commercialization.

“IMPACT takes the number of on-farm trials and the amount of data collected to a whole new level, exponentially funneling more local information into the product advancement decision process,” says Soper.

The Pioneer sales organization works with research colleagues to help select growers and fields throughout North America to best evaluate products in key growing conditions.

“The Pioneer sales force teams up with research to choose representative micro-environments, including soil type, disease pressure and other key local growing conditions within specific regions,” says Alejandro Munoz, vice president and regional director – Pioneer North America. “This assures us that these products are tested against the same conditions local growers face so our sales professionals can help customers plant the right product on the right acre.”

These plots also allow growers to see the newest products and technologies firsthand and participate in the product and agronomic performance evaluation. The Pioneer IMPACT team plants and harvests the crop and tracks performance. The grower cooperator has the opportunity to interact with Pioneer research scientists, sales professionals, account managers and area agronomists to learn firsthand how potential new products will fit their growing environments.

Leave a Reply

Latest News
EquipmentDeere Announces Soucy Track Distribution Alliance
August 28, 2015
John Deere announces an alliance with Soucy Track to sell and distribute products through the John Deere dealer channel. “This Read More
FertilizerFall-Applied Phosphorus: A Rooted Investment
August 28, 2015
As commodity prices decrease and input prices continue to rise, farmers are seeking more efficient strategies for meeting a high Read More
Monsanto Sign
Crop InputsWhat’s Next For Monsanto, Syngenta?
August 28, 2015
After dropping its $47 billion bid to take over Swiss agribusiness firm Syngenta, Monsanto may be turning its focus to Read More
Golden Harvest Corn stalks
Crop InputsMonsanto: Syngenta Not The Only Horse In Crop Protectio…
August 28, 2015
Monsanto Co, having ditched an audacious $46 billion (£30 billion) offer for Syngenta AG, may downshift to a humbler strategy Read More
ManagementConsolidation hits and a miss; And a look at China’s ch…
August 28, 2015
As Monsanto suspends its pursuit of Syngenta, consolidation news at the retail and distribution level heats up. CropLife magazine’s Executive Read More
Corn Field
MicronutrientsHuma Gro Introduces New Boron Liquid Nutrient Formulati…
August 28, 2015
BORO-MAX, a new boron (B) 10% liquid nutrient formulation, has been added to the Huma Gro product line. This new Read More
Crop InputsNFU: Monsanto Decision To Withdraw Syngenta Bid ‘…
August 26, 2015
National Farmers Union (NFU) President Roger Johnson said the organization was very pleased by the news that Monsanto has withdrawn Read More
Crop InputsMonsanto Withdraws Bid For Syngenta
August 26, 2015
Monsanto Co. abandoned its latest effort to acquire Syngenta AG, the world’s top maker of pesticides, after a sweetened bid Read More
Syngenta Sign
Crop InputsSyngenta Comments On Monsanto Announcement
August 26, 2015
The Board of Syngenta confirms that it received a verbal proposal from Monsanto to acquire the company at a price Read More
Case IH Patriot 2250 Sprayer
EquipmentHigh-powered Case IH Patriot 2250 Sprayer Pushes Throug…
August 26, 2015
Engineered with more muscle, the new 660-gallon-capacity Patriot 2250 sprayer features best-in-class horsepower, along with the fuel efficiency that comes Read More
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
TMX-2050 In-Cab Display Launch Run Screen
Eric SfiligojPrecision Ag Could Shine In Increased Spotlight On Agri…
August 24, 2015
By any measure, 2015 is turning into one of the most challenging years agriculture has ever experienced. All throughout good Read More
ManagementCrop Conditions In Minnesota and Traveling Time
August 21, 2015
Editors Paul Schrimpf and Eric Sfiilgoj discuss the crop outlook from a field trip to Minnesota and upcoming travel plans. Read More
HerbicidesREUTERS: Anti-GMO ‘Scientist’ Calls For New…
August 20, 2015
EDITORS NOTE: We feel that it is important to note that there are those that believe one of the lead Read More
Rendering of Syngenta Seedcare Institute expansion
Seed/BiotechSyngenta Announces Seedcare Application And Resource Ce…
August 19, 2015
Syngenta recently announced the Seedcare Application and Resource Center, a collaborative new website designed exclusively for Syngenta Seedcare customers to Read More
Winter Wheat
Industry NewsArysta LifeScience Announces Two New Regional Sales Man…
August 19, 2015
Arysta LifeScience North America recently announced Steve Vining and Phil Reding have each accepted new positions as Regional Sales Managers. Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
Golden Harvest Corn healthy leaves
Industry NewsAligned Ag Distributors Names Vice President, Crop Prot…
August 18, 2015
Aligned Ag Distributors LLC have appointed Warren Hragyil to VP Crop Protection. Hragyil comes to Aligned Ag Distributors LLC with Read More