The Independent Professional Seed Association (IPSA) has unveiled a new website, www.independentseeds.com, as the next step of an ongoing campaign to promote independent seed companies.
The site features a "Member’s Only" section, as well as a search function to locate IPSA members. The aim of the new design is to drive growers to the website, where they can locate independent seed companies who market products in their area" says Greg Ruehle, IPSA’s CEO.
The new website will provide growers with direct access to independent seed company members, and also allow associate members of IPSA to advertizing their services to independents and growers alike.
A new logo and tag line were implemented in April, and IPSA’s campaign will continue with direct mailing pieces and additional advertisements to increase members’ visibility.