Benefits For All

Hopefully, most of you are aware that one of the projects we work on here at the CropLife Media Group is the PrecisionAg Inititative. Back in 1995, CropLife® magazine (then under the Farm Chemicals name) started a special section called Site Lines, which focused on the exploding trend called “precision” or “site-specific” agriculture in the mid-1990s.

In 2000, we brought onboard the PrecisionAg Buyers Guide and the Web site PrecisionAg.com when we purchased a company called Clear Window, which published a magazine called Dealer Progress. This served to help us broaden our horizons in high technology agriculture, and to set a mission to be an information center for ag technology.

Then in 2006, we began a new project. In conjunction with 13 Founding Partners, we started something called the PrecisionAg Institute. There were actually several reasons why we did this.

First, our industry friends were telling us that there was a need for an independent, third-party voice to specifically address precision agriculture issues — past, present, and future. We’re working to address this through special reports and through our searchable Web site, PrecisionAg.com

Second, we saw a need to establish a baseline of research on growers to find out more about why they adopt precision agriculture, why they don’t adopt, and what are the key benefits for early adopters.

When the research data came in, it showed some striking results for those of us advocating precision agriculture use. Out of the adopters we interviewed in the corn, soybean, wheat, and cotton markets, 8 out 10 respondents said that precision agriculture made them more profitable. And when asked to estimate how much more profit can be attributed to precision agriculture practices, their responses ranged from $5 to $9 per acre.

There were other interesting findings throughout the research that shed light on opportunities and obstacles when it comes to precision agriculture. And as a part of the Institute, we are using the research as a springboard for creating a new precision agriculture advocacy program called PrecisionAg Works.

When we looked carefully at the non-adopter community, it was apparent that many growers simply don’t know what they don’t know when it comes to precision technology. Out of fear, or a lack of understanding, or a general sense that it won’t pay off, growers are staying away from precision agriculture. Through PrecisionAg Works, we hope to raise the level of understanding of the benefits and opportunities in precision agriculture.

And as the trusted advisor to so many growers, we’d like to make this information available to you. Now and over the next few months, we will be creating and releasing information under the PrecisionAg Works banner that you might find useful in your conversations with growers about precision agriculture technology. Downloadable PDFs of promotional material, videos, success stories, and in-depth reports will be available at PrecisionAg.com. Check the Web site often for updates.

The research proved to us that many, many growers are experiencing the benefits of precision agriculture. Now, through PrecisionAg Works, we will be able to share the good news, for the benefit of everyone.

Leave a Reply

Latest News
Roy Blunt
LegislationARA Recognizes Blunt, Heitkamp For Legislative Efforts …
February 17, 2017
Agricultural industry continues to face federal regulatory challenges. Thankfully, agriculture’s allies in the U.S. Senate stepped forward. The Agricultural Retailers Read More
LegislationThe Fertilizer Institute Commends Senate On Confirmatio…
February 17, 2017
The Fertilizer Institute (TFI) President Chris Jahn issued the following statement on the Senate confirmation of Oklahoma Attorney General Scott Read More
Trump, Senate, Cabinet
LegislationBREAKING: Trump EPA Nominee Scott Pruitt Confirmed by S…
February 17, 2017
Scott Pruitt, who as Oklahoma’s attorney general spent years suing the Environmental Protection Agency over its efforts to regulate various Read More
ManagementFebruary Road Trip Edition
February 17, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent visits to Indiana and Kentucky. Read More
Heritage Cooperative Finished Building Aerial
ManagementHeritage Cooperative, Agland Co-op Approve Merger
February 17, 2017
Agland Co-op and Heritage Cooperative stockholders have both approved the merger agreement between Agland Co-op and Heritage Cooperative. Now begins Read More
LegislationARA Fly-In: Ag Retail Descends on Capitol Hill, Lawmake…
February 15, 2017
More than 100 agricultural retailers, distributors and suppliers headed to Capitol Hill Tuesday morning for the Agribusiness Congressional Fly-in, according to a Read More
Untreated soybean seed Heartland Coop
Seed/BiotechMarrone Bio Innovations, Groundwork BioAg Bio-stacked M…
February 13, 2017
Marrone Bio Innovations, Inc. and Groundwork BioAg, Ltd have announced successful seed treatment field trials of the world’s first all-biological Read More
NL5000 With G5 Technology
SpreadersNew Leader Introduces NL5000 Dry Nutrient Applicator Wi…
February 13, 2017
New Leader, a division of Highway Equipment Company (HECO), has announced the next generation of spreading technology with the NL5000 Read More
Fertilizer Storage
Crop InputsThe State Of The Fertilizer Industry
February 9, 2017
He’s all hat, no horse.” It’s a humorous way of describing a person who tells a good story, but is Read More
CropLife 100Pinnacle Agriculture Agrees To Credit Agreement Amendme…
February 9, 2017
Pinnacle Operating Corp. has entered into an amendment (the “Amendment”) to its First Lien Credit Agreement that will provide for, Read More
ManagementUpdates on Upcoming Trips, Dow-DuPont, and the Des Moin…
February 9, 2017
Editors Paul Schrimpf and Eric Sfiligoj review a few future travels, along with the latest on big company mergers and Read More
Championship Tractor Pull
EquipmentNational Farm Machinery Show Highlighted By Championshi…
February 9, 2017
The scream of monster engines, the stench of burning rubber and the ground-pounding vibrations of the country’s largest, loudest and Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Corn Field
InsecticidesArysta LifeScience, DuPont Collaborate On Rynaxpyr Prem…
February 8, 2017
Arysta LifeScience recently announced that it has entered into a global collaboration with DuPont Crop Protection for the development of Read More
Industry NewsThe Fertilizer Institute Board Elects New Chairman, Vic…
February 8, 2017
The Fertilizer Institute’s (TFI) Board of Directors has elected Chuck Magro, President and CEO of Agrium, and Tony Will, President Read More
Sonny Perdue
ManagementARA Joins More Than 600 Organizations In Support Of Per…
February 8, 2017
The Agricultural Retailers Association (ARA) recently joined with more than 600 agricultural groups on a letter of support for Governor Read More
World Agri-Tech Innovation Summit Panel 2016
Crop InputsWorld Agri-Tech Innovation Summit To Be Held In San Fra…
February 8, 2017
“Breakthrough Applications and Business Models for Sustainable Farming” is the theme of the World Agri-Tech Innovation Summit to be held Read More
Cedar Country Cooperative
Eric SfiligojConsolidation In Agriculture: More Middle Movement
February 7, 2017
If you’ve regularly followed my column, you know I’m something of a movie junkie. Like many, one of my favorite Read More