Benefits For All

Hopefully, most of you are aware that one of the projects we work on here at the CropLife Media Group is the PrecisionAg Inititative. Back in 1995, CropLife® magazine (then under the Farm Chemicals name) started a special section called Site Lines, which focused on the exploding trend called “precision” or “site-specific” agriculture in the mid-1990s.

In 2000, we brought onboard the PrecisionAg Buyers Guide and the Web site PrecisionAg.com when we purchased a company called Clear Window, which published a magazine called Dealer Progress. This served to help us broaden our horizons in high technology agriculture, and to set a mission to be an information center for ag technology.

Then in 2006, we began a new project. In conjunction with 13 Founding Partners, we started something called the PrecisionAg Institute. There were actually several reasons why we did this.

First, our industry friends were telling us that there was a need for an independent, third-party voice to specifically address precision agriculture issues — past, present, and future. We’re working to address this through special reports and through our searchable Web site, PrecisionAg.com

Second, we saw a need to establish a baseline of research on growers to find out more about why they adopt precision agriculture, why they don’t adopt, and what are the key benefits for early adopters.

When the research data came in, it showed some striking results for those of us advocating precision agriculture use. Out of the adopters we interviewed in the corn, soybean, wheat, and cotton markets, 8 out 10 respondents said that precision agriculture made them more profitable. And when asked to estimate how much more profit can be attributed to precision agriculture practices, their responses ranged from $5 to $9 per acre.

There were other interesting findings throughout the research that shed light on opportunities and obstacles when it comes to precision agriculture. And as a part of the Institute, we are using the research as a springboard for creating a new precision agriculture advocacy program called PrecisionAg Works.

When we looked carefully at the non-adopter community, it was apparent that many growers simply don’t know what they don’t know when it comes to precision technology. Out of fear, or a lack of understanding, or a general sense that it won’t pay off, growers are staying away from precision agriculture. Through PrecisionAg Works, we hope to raise the level of understanding of the benefits and opportunities in precision agriculture.

And as the trusted advisor to so many growers, we’d like to make this information available to you. Now and over the next few months, we will be creating and releasing information under the PrecisionAg Works banner that you might find useful in your conversations with growers about precision agriculture technology. Downloadable PDFs of promotional material, videos, success stories, and in-depth reports will be available at PrecisionAg.com. Check the Web site often for updates.

The research proved to us that many, many growers are experiencing the benefits of precision agriculture. Now, through PrecisionAg Works, we will be able to share the good news, for the benefit of everyone.

Leave a Reply

Latest News
Crop Protection Products in storage
Crop InputsNewsweek: World Is ‘Awash In Glyphosate’
February 11, 2016
The world is awash in glyphosate, the active ingredient in the herbicide Roundup, produced by Monsanto. It has now become Read More
Crop InputsEPA: Let’s Talk Imidacloprid, Bees On February 18
February 11, 2016
EPA will hold an online technical briefing on its preliminary pollinator risk assessment for imidacloprid, a neonicotinoid insecticide, on Feb. Read More
ManagementThe latest on Syngenta-ChemChina Deal
February 11, 2016
Executive Editor Paul Schrimpf invites Jackie Pucci and Dave Frabotta from sister publication AgriBusiness Global to discuss the latest developments Read More
AdjuvantsUniversity of Illinois Confirms Adjuvant’s Perfor…
February 11, 2016
An independent University of Illinois study has shown that WETCIT adjuvant, now with TransPhloem technology, provides greater herbicide uptake and Read More
Crop InputsSyngenta’s Acuron Flexi Receives EPA Approval
February 11, 2016
Growers looking to control their toughest weeds with flexibility will have access to Acuron Flexi corn herbicide from Syngenta, now Read More
EquipmentAGCO Showcases White Planters 9800VE Series Planters AT…
February 11, 2016
AGCO unveiled the new White Planters 9800VE Series planter during the 2016 National Farm Machinery Show in Louisville, KY. The Read More
EquipmentCase Unveils 2000 Series Early Riser Planter At NFMS
February 10, 2016
Case IH revealed the all-new 2000 Series Early Riser planter to media and attendees at the opening of the National Read More
Syngenta Sign
Crop InputsSyngenta: Keep Ag In Mind During Election Season
February 10, 2016
As presidential candidates stake out their 2016 election platforms and key priorities, growers and their business partners should seek opportunities Read More
Crop InputsMarrone Bio Innovations Submits New Bio-Fungicide For E…
February 9, 2016
Marrone Bio Innovations, Inc. (MBI) today announced that it has submitted a new biological fungicide (MBI-110) to EPA. The broad spectrum Read More
Crop InputsWeed Expert: Adding A Second Herbicide Not Always Easy
February 9, 2016
In my last post, I reviewed some recent research that suggests one of the best ways to delay the evolution Read More
Crop InputsGenetic Literacy Project: Farmers Need More Herbicide C…
February 9, 2016
There are two things that I think just about every weed scientist can agree on, writes Andrew Kniss for The Read More
HerbicidesWeed Expert Warns North Dakota Growers Of Coming Herbic…
February 9, 2016
Ford Baldwin painted a bleak picture of weed control at a recent workshop here exploring the future of ag production, Read More
HerbicidesWSSA Announces New, Updated Free Web Resources
February 9, 2016
Today the Weed Science Society of American (WSSA) announced that new and updated educational materials for both weed scientists and Read More
Soybean field
FungicidesFour Arysta Fungicide Formulations Given FIFRA Approval…
February 8, 2016
Arysta LifeScience North America recently announced the issuance of Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) Section 2(ee) Recommendations for Read More
FungicidesAgri-Fos Systemic Fungicide Plus Receives EPA Registrat…
February 8, 2016
Vivid Life Sciences has announced the EPA registration of Agri-Fos Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, Read More
Crop InputsBayer Contests EPA’s Decision On Valuable Insecticide F…
February 5, 2016
Crop Science, a division of Bayer, has announced it has refused a request by the Environmental Protection Agency (EPA) to Read More
Wheat Field North Dakota
Seed/BiotechSyngenta Wins Seed Fraud Suit Against South Dakota Grow…
February 5, 2016
Syngenta has obtained a $25,000 settlement from Paul and John Mayclin, Mayclin Farms, Plankinton, SD, in response to their Plant Read More
ManagementOABA Annual Conference Wraps Up In Columbus
February 5, 2016
More than 300 Ohio AgriBusiness Association (OABA) members and industry professionals were on hand to engage in collaborative learning and Read More