Benefits For All

Hopefully, most of you are aware that one of the projects we work on here at the CropLife Media Group is the PrecisionAg Inititative. Back in 1995, CropLife® magazine (then under the Farm Chemicals name) started a special section called Site Lines, which focused on the exploding trend called “precision” or “site-specific” agriculture in the mid-1990s.

In 2000, we brought onboard the PrecisionAg Buyers Guide and the Web site PrecisionAg.com when we purchased a company called Clear Window, which published a magazine called Dealer Progress. This served to help us broaden our horizons in high technology agriculture, and to set a mission to be an information center for ag technology.

Then in 2006, we began a new project. In conjunction with 13 Founding Partners, we started something called the PrecisionAg Institute. There were actually several reasons why we did this.

First, our industry friends were telling us that there was a need for an independent, third-party voice to specifically address precision agriculture issues — past, present, and future. We’re working to address this through special reports and through our searchable Web site, PrecisionAg.com

Second, we saw a need to establish a baseline of research on growers to find out more about why they adopt precision agriculture, why they don’t adopt, and what are the key benefits for early adopters.

When the research data came in, it showed some striking results for those of us advocating precision agriculture use. Out of the adopters we interviewed in the corn, soybean, wheat, and cotton markets, 8 out 10 respondents said that precision agriculture made them more profitable. And when asked to estimate how much more profit can be attributed to precision agriculture practices, their responses ranged from $5 to $9 per acre.

There were other interesting findings throughout the research that shed light on opportunities and obstacles when it comes to precision agriculture. And as a part of the Institute, we are using the research as a springboard for creating a new precision agriculture advocacy program called PrecisionAg Works.

When we looked carefully at the non-adopter community, it was apparent that many growers simply don’t know what they don’t know when it comes to precision technology. Out of fear, or a lack of understanding, or a general sense that it won’t pay off, growers are staying away from precision agriculture. Through PrecisionAg Works, we hope to raise the level of understanding of the benefits and opportunities in precision agriculture.

And as the trusted advisor to so many growers, we’d like to make this information available to you. Now and over the next few months, we will be creating and releasing information under the PrecisionAg Works banner that you might find useful in your conversations with growers about precision agriculture technology. Downloadable PDFs of promotional material, videos, success stories, and in-depth reports will be available at PrecisionAg.com. Check the Web site often for updates.

The research proved to us that many, many growers are experiencing the benefits of precision agriculture. Now, through PrecisionAg Works, we will be able to share the good news, for the benefit of everyone.

Leave a Reply

Featured Stories

CropLife 100Pinnacle Ag Acquires Colorado Aerial Application Outlet
November 17, 2014
Ft. Lupton, CO-based Reck Aviation — a full-service chemical application company providing aerial crop applications of fertilizers and crop protection products — will operate as part of Pinnacle's AgOne Application Services brand. Read More
HerbicidesAdjusting To The New Reality Of Weed Control
November 4, 2014
Even with new cropping systems being readied for market introductions, weed control will remain a challenge for many. Read More
Seed CareSeed Care Success Stories: Prible Ag Products And Valent
November 3, 2014
These two companies combined forces to help fight disease pressures in Northern Indiana and Ohio. Read More
InsecticidesValent U.S.A., MGK Form Marketing Agreement
October 24, 2014
Valent has formed an agreement with Minneapolis-based MGK to manage the marketing and sales of MGK’s crop protection line of insect control products within the U.S. beginning April 1, 2015. Read More

Trending Articles

CropLife 100Agrium To Cut 500 Jobs, Sell Some Businesses
November 11, 2014
Among the businesses Agrium will try to sell are its micronutrients and European UAN (urea-ammonium nitrate) lines. Read More
HerbicidesMonsanto, Sumitomo Chemical And Valent Extend Crop Protection Collaboration
November 10, 2014
The agreement extends their strategic partnership in Monsanto’s Roundup Ready PLUS Crop Management Solutions platform for soybeans and cotton in the U.S. Read More
FertilizerCorn Rootworm Hybrids And Potassium Uptake
November 4, 2014
To achieve successful yields, grower-customers can’t afford to cut back on their potassium use with corn rootworm hybrids, say experts. Read More
StewardshipResponsibleAg Begins Auditor Training
October 31, 2014
ResponsibleAg auditor training is now underway at the Ford B. West Center for Responsible Agriculture in Owensboro, KY. Read More
InsecticidesNew Research Study Shows The Value Of Neonics
October 29, 2014
The study evaluated seed treatment, soil and foliar uses of neonicotinoid insecticides in the U.S. and Canada. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More

Latest News

EquipmentAGCO Announces Operator Of The Year Finalists
November 20, 2014
Four custom applicators have been selected by AGCO Application Equipment as finalists for 2014 Operator of the Year, an honor that recognizes them as being among the top professionals in their industry throughout North America. Read More
MicronutrientsH.J. Baker Expands Tiger-Sul Business
November 20, 2014
H.J. Baker has created and filled two strategic positions in business development and sales within its Crop Performance Division. Read More
soybean field
FertilizerGeneral Mills Honors United Suppliers For Nitrogen Opti…
November 19, 2014
United Suppliers winning proposal detailed SUSTAIN, a consulting network that provides customized products and services for farmers using a needs-based system approach. Read More
EmployeesOhio AgriBusiness Association Awards $25,000 In Scholar…
November 19, 2014
Each year, the Ohio AgriBusiness Association Educational Trust scholarship program awards scholarship dollars to students enrolled in an agriculture-related field attending several state colleges. Read More
ManagementServi-Tech Names New CEO
November 17, 2014
Servi-Tech has named Greg Ruehle its new president and CEO. Read More
CropLife 100Pinnacle Ag Acquires Colorado Aerial Application Outlet
November 17, 2014
Ft. Lupton, CO-based Reck Aviation — a full-service chemical application company providing aerial crop applications of fertilizers and crop protection products — will operate as part of Pinnacle's AgOne Application Services brand. Read More
Eric SfiligojMcDonald’s Message: Biotech Crops Scarier Than Cancer
November 17, 2014
Despite their potential health benefits, one of the world’s largest potato users will pass on a new biotech offering. Read More
MicronutrientsWinField Releases 2014 NutriSolutions Results
November 14, 2014
A number of significant regional and national crop deficiency trends emerged from the 2014 WinField NutriSolutions tissue sampling program. Read More
FertilizerH.J. Baker Opens Chinese Production Lines
November 14, 2014
The occasion was the official launch of the Tiger-Sul sulphur Bentonite production line of two much anticipated fertilizer products in China, T90CR sulphur fertilizer and TZinc micronutrient enhanced sulphur fertilizer. Read More
ManagementOhio Certified Crop Adviser Program Accepting Nominatio…
November 14, 2014
The award recognizes an individual who delivers exceptional customer service for farmer clients in nutrient management, soil and water management, integrated pest management and crop production in Ohio. Read More
HerbicidesSyngenta Announces Acuron Trial Plot Results
November 14, 2014
Acuron was tested at 167 trial locations across 35 states. Trials included 95 Syngenta locations, 54 university locations and 18 distributor locations. Read More
Crop InputsVerdesian Expands Sales Force
November 13, 2014
The new sales representatives will work with growers, retail partners and distributors to oversee technical training and product education. Read More
EquipmentAGCO Raises $100K For Wounded Warrior Project
November 13, 2014
AGCO Corp. partnered with local AGCO dealers across the U.S. and Canada to raise nearly $100,000 in support of wounded service veterans. Read More
HerbicidesDow AgroSciences Announces Launch Of Enlist Duo Herbici…
November 12, 2014
It will be launched in conjunction with a stewarded introduction of Enlist corn, and seed production of Enlist soybeans in 2015. Read More
FertilizerH.J. Baker Expands Tiger-Sul Business
November 12, 2014
Agricultural firm H.J. Baker has created and filled two strategic positions in business development and sales within its Crop Performance Division. Read More
Blenders13 Fertilizer Blenders For 2015
November 12, 2014
Dealers can find a fertilizer blender to deliver any speed, volume and custom mix they want. Read More
CropLife 100Wilbur-Ellis Vice President Receives Honorary FFA Award
November 11, 2014
Jim Loar, vice president of operations of Wilbur-Ellis’ Agribusiness Division, was awarded the Honorary American FFA Degree at the 2014 National FFA Convention and Expo in Louisville, KY. Read More
FertilizerBASF Makes Limus Nitrogen Management Available In U.S.
November 11, 2014
Reducing ammonia losses by more than 90%, Limus nitrogen management has demonstrated increased crop yields on average of 6%, according to 2013 replicated research. Read More