Benefits For All

Hopefully, most of you are aware that one of the projects we work on here at the CropLife Media Group is the PrecisionAg Inititative. Back in 1995, CropLife® magazine (then under the Farm Chemicals name) started a special section called Site Lines, which focused on the exploding trend called “precision” or “site-specific” agriculture in the mid-1990s.

In 2000, we brought onboard the PrecisionAg Buyers Guide and the Web site PrecisionAg.com when we purchased a company called Clear Window, which published a magazine called Dealer Progress. This served to help us broaden our horizons in high technology agriculture, and to set a mission to be an information center for ag technology.

Then in 2006, we began a new project. In conjunction with 13 Founding Partners, we started something called the PrecisionAg Institute. There were actually several reasons why we did this.

First, our industry friends were telling us that there was a need for an independent, third-party voice to specifically address precision agriculture issues — past, present, and future. We’re working to address this through special reports and through our searchable Web site, PrecisionAg.com

Second, we saw a need to establish a baseline of research on growers to find out more about why they adopt precision agriculture, why they don’t adopt, and what are the key benefits for early adopters.

When the research data came in, it showed some striking results for those of us advocating precision agriculture use. Out of the adopters we interviewed in the corn, soybean, wheat, and cotton markets, 8 out 10 respondents said that precision agriculture made them more profitable. And when asked to estimate how much more profit can be attributed to precision agriculture practices, their responses ranged from $5 to $9 per acre.

There were other interesting findings throughout the research that shed light on opportunities and obstacles when it comes to precision agriculture. And as a part of the Institute, we are using the research as a springboard for creating a new precision agriculture advocacy program called PrecisionAg Works.

When we looked carefully at the non-adopter community, it was apparent that many growers simply don’t know what they don’t know when it comes to precision technology. Out of fear, or a lack of understanding, or a general sense that it won’t pay off, growers are staying away from precision agriculture. Through PrecisionAg Works, we hope to raise the level of understanding of the benefits and opportunities in precision agriculture.

And as the trusted advisor to so many growers, we’d like to make this information available to you. Now and over the next few months, we will be creating and releasing information under the PrecisionAg Works banner that you might find useful in your conversations with growers about precision agriculture technology. Downloadable PDFs of promotional material, videos, success stories, and in-depth reports will be available at PrecisionAg.com. Check the Web site often for updates.

The research proved to us that many, many growers are experiencing the benefits of precision agriculture. Now, through PrecisionAg Works, we will be able to share the good news, for the benefit of everyone.

Leave a Reply

Latest News
Crop InputsDuPont Pioneer: Corn Belt P and K Levels Lagging
August 24, 2016
A new DuPont Pioneer study conducted across 12 Corn Belt states demonstrates that growers may be leaving profit potential in Read More
Monsanto sign
Crop InputsCould a Monsanto-Bayer Union Be 2 Weeks from Fruition?
August 24, 2016
Via STLToday.com (The St. Louis Post-Dispatch): Merger talks between Monsanto Co. and Bayer AG are advancing after a series of Read More
EquipmentCase IH Debuts Nutri-Tiller 955 Strip-Till Applicator
August 24, 2016
With strip-till continuing to expand across new acres, Case IH designed the new Nutri-Tiller 955 strip-till applicator to help producers Read More
EquipmentCase Launches Aim Command FLEX, 25th Anniversary Patrio…
August 24, 2016
Case IH announces new AIM Command FLEX advanced spray technology for greater application accuracy, as well as special 25th Anniversary Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
PrecisionAg Video Conference
Precision AgVideo: PrecisionAg Vision Conference
August 22, 2016
A Strategic Conference Focused on the Future of Farm Digitization and Precision Agriculture Visit precisionagvision.com and register today! Read More
Young Corn Plants
Industry NewsOABA Welcomes Nicole Wallace As Communication & Adm…
August 22, 2016
The Ohio AgriBusiness Association has hired Nicole Wallace as its communication and administrative coordinator. Wallace will help provide comprehensive communication Read More
Syngenta Sign
Crop InputsChemChina, Syngenta Receive Clearance From CFIUS
August 22, 2016
China National Chemical Corp. (ChemChina) and Syngenta have announced that the companies have received clearance on their proposed transaction from the Read More
ManagementAg Industry Shows and Rumors
August 18, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about the upcoming trade show schedule, crop protection merger updates, and content for Read More
MAGIE 2015
EquipmentMAGIE Takes The Pulse Of The Ag Retail Industry
August 18, 2016
Every year, one of the major highlights of my career as an ag journalist is attending the Midwest AG Industries Read More
MAGIE 2015 Overview
EquipmentPride In Professionalism On Display At MAGIE
August 18, 2016
The Illinois Fertilizer & Chemical Association (IFCA) is proud to partner with CropLife IRON and continue the tradition of bringing Read More
SprayersJenner Ag To Debut 25th Anniversary Edition Case IH Pat…
August 18, 2016
Visitors at the 2016 Midwest Ag Industries Exhibition (MAGIE) in Bloomington, IL, will have a unique photo opportunity, as Jenner Read More
Crop InputsEU Glyphosate Controversy Heating Up Yet Again
August 17, 2016
The battle over glyphosate rages on in Europe, creating a lot of question marks over whether the herbicide will continue Read More
Industry NewsNew Partnership Provides Improved Representation At Ohi…
August 16, 2016
The Ohio AgriBusiness Association (OABA) has retained Belinda Jones of Capitol Consulting Group, Inc. (CCG) for government relations work in Read More
Tissue testing
FertilizerMosaic: 6 Tips For Better Crop Nutrition In Corn
August 16, 2016
Late in the crop season is a good time to assess visual nutrient deficiencies and ensure early- and mid-season deficiencies Read More
WebinarsWebinar Schedule
August 14, 2016
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Dow DuPont
Crop InputsDowDuPont Update: EU Takes Closer Look at Merger
August 12, 2016
Dow Chemical Co. and DuPont Co. face months of haggling with European Union antitrust regulators who opened an in-depth probe Read More
ManagementNews from InfoAg 2016 and Weed Wands
August 11, 2016
Editors Paul Schrimpf and Eric Sfiligoj review what happened at last week’s big Precision Ag event and a possible solution Read More