4-H Taps Text Giving For New Fundraising Effort

The National 4-H Council has launched its 4-H Give2Vote Challenge, a fundraiser to benefit state 4-H programs using mobile and online technology. Reported to be the first national youth development organization to test mobile giving, National 4-H Council aims to rally 4-H’s legion of more than 88,000 Facebook “fans” in a friendly giving competition to support their state.

The month-long campaign is not limited to Facebook however; anyone who wishes to support the six million 4-H members across the United States can text CLOVER to 50555 to donate $10. What makes the Challenge unique is that the state 4-H program receiving the most donations by mobile phone or by giving online at 4-H.org will receive a bonus $5,000. Each donation counts as one vote.

The $5,000 bonus, generously provided by campaign sponsor JCPenney, is an added incentive to encourage states to spread the word. Participating wireless carriers include AT&T, Verizon, T-Mobile, Sprint and Nextel. The state donation designation will be determined by the area code of the mobile subscriber.

“New mobile technologies have allowed us to break exciting new ground and offer an easy way for people to support the 4-H movement,” said Donald T. Floyd, Jr, president and CEO of National 4-H Council. “Donations received via text provide an innovative new stream of funding to 4-H programs, creating even more opportunities for youth.”

4-H has been proven to have a positive impact on youth. According to longitudinal research conducted by the Institute for Applied Research in Youth Development at Tufts University, if a child is in 4-H, he or she is:

  • Nearly two times more likely to get better grades in school;
  • Nearly two times more likely to plan to go to college;
  • 41 percent less likely to engage in risky behaviors; and
  • 25 percent more likely to positively contribute to their families and communities.

In addition, The 4-H Study of Positive Youth Development found that when compared to other youth, young people involved in 4-H perform better in science, engineering and technology subjects and are more likely to pursue science careers.

The Challenge’s mobile fundraising capability is powered by Mobile Accord/mGive. “mGive is very excited to partner with an organization that plays such an important role in developing America’s youth. We look forward to helping 4-H expand their donor base through the mobile giving channel,” said mGive Co-Founder and CEO, Tony Aiello.

With an estimated 285.6 million US Wireless subscribers and 152.7 billion text messages sent per month, according to CTIA-The Wireless Association, 4-H is ready to take advantage of this 21st Century technology to advance the 108 year old organization’s positive youth development message and mission among this growing audience.

A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. You will also receive up to 1 message per day from National 4-H Council Alerts. Message and Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of National 4-H Council by the mGive Foundation and subject to the terms found at www.mGive.com/A. To unsubscribe text STOP to 50555, for help text HELP to 50555. Privacy policy available at http://mgive.com/PrivacyPolicy.aspx.

Leave a Reply

Latest News
Crop InputsDuPont Pioneer: Corn Belt P and K Levels Lagging
August 24, 2016
A new DuPont Pioneer study conducted across 12 Corn Belt states demonstrates that growers may be leaving profit potential in Read More
Monsanto sign
Crop InputsCould a Monsanto-Bayer Union Be 2 Weeks from Fruition?
August 24, 2016
Via STLToday.com (The St. Louis Post-Dispatch): Merger talks between Monsanto Co. and Bayer AG are advancing after a series of Read More
EquipmentCase IH Debuts Nutri-Tiller 955 Strip-Till Applicator
August 24, 2016
With strip-till continuing to expand across new acres, Case IH designed the new Nutri-Tiller 955 strip-till applicator to help producers Read More
EquipmentCase Launches Aim Command FLEX, 25th Anniversary Patrio…
August 24, 2016
Case IH announces new AIM Command FLEX advanced spray technology for greater application accuracy, as well as special 25th Anniversary Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
PrecisionAg Video Conference
Precision AgVideo: PrecisionAg Vision Conference
August 22, 2016
A Strategic Conference Focused on the Future of Farm Digitization and Precision Agriculture Visit precisionagvision.com and register today! Read More
Young Corn Plants
Industry NewsOABA Welcomes Nicole Wallace As Communication & Adm…
August 22, 2016
The Ohio AgriBusiness Association has hired Nicole Wallace as its communication and administrative coordinator. Wallace will help provide comprehensive communication Read More
Syngenta Sign
Crop InputsChemChina, Syngenta Receive Clearance From CFIUS
August 22, 2016
China National Chemical Corp. (ChemChina) and Syngenta have announced that the companies have received clearance on their proposed transaction from the Read More
ManagementAg Industry Shows and Rumors
August 18, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about the upcoming trade show schedule, crop protection merger updates, and content for Read More
MAGIE 2015
EquipmentMAGIE Takes The Pulse Of The Ag Retail Industry
August 18, 2016
Every year, one of the major highlights of my career as an ag journalist is attending the Midwest AG Industries Read More
MAGIE 2015 Overview
EquipmentPride In Professionalism On Display At MAGIE
August 18, 2016
The Illinois Fertilizer & Chemical Association (IFCA) is proud to partner with CropLife IRON and continue the tradition of bringing Read More
SprayersJenner Ag To Debut 25th Anniversary Edition Case IH Pat…
August 18, 2016
Visitors at the 2016 Midwest Ag Industries Exhibition (MAGIE) in Bloomington, IL, will have a unique photo opportunity, as Jenner Read More
Crop InputsEU Glyphosate Controversy Heating Up Yet Again
August 17, 2016
The battle over glyphosate rages on in Europe, creating a lot of question marks over whether the herbicide will continue Read More
Industry NewsNew Partnership Provides Improved Representation At Ohi…
August 16, 2016
The Ohio AgriBusiness Association (OABA) has retained Belinda Jones of Capitol Consulting Group, Inc. (CCG) for government relations work in Read More
Tissue testing
FertilizerMosaic: 6 Tips For Better Crop Nutrition In Corn
August 16, 2016
Late in the crop season is a good time to assess visual nutrient deficiencies and ensure early- and mid-season deficiencies Read More
WebinarsWebinar Schedule
August 14, 2016
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Dow DuPont
Crop InputsDowDuPont Update: EU Takes Closer Look at Merger
August 12, 2016
Dow Chemical Co. and DuPont Co. face months of haggling with European Union antitrust regulators who opened an in-depth probe Read More
ManagementNews from InfoAg 2016 and Weed Wands
August 11, 2016
Editors Paul Schrimpf and Eric Sfiligoj review what happened at last week’s big Precision Ag event and a possible solution Read More