Webinar: Surviving The Personnel Storm

People are your most important asset. And your ability to hire and retain them is your competitive advantage in the future. That was the topic of CropLife Media Group’s State Of The Industry Webinar titled “Surviving The Storm: Recruitment and Retention Strategies for Businesses of Every Size.”

Ag 1 Source recruiting consultants Mark Waschek and Mark Esfeld discussed the current state of the agriculture workforce, as well as ways ag retailers can weatherproof their business during the one hour presentation, which was sponsored by Simplot, SST Software and Winfield Solutions.

According to Waschek, several current employment trends paint the picture of a troubling landscape when it comes to finding qualified employees in agriculture in the future, including:

  • Changes In Overall Employment: In 5 years, overall U.S. employment is expected to increase by about 12 million.
  • The Education Component: Demand is up for college educated workers and is outpacing supply at a rate of 300,000 per year. Also, by 2018 the college system will produce 3 million fewer college graduates.
  • USDA/Purdue Prediction: Every year we are currently 3,822 graduates short of filling all open sales and business-related ag openings.
  • Bye Bye Boomers: 50% of the agriculture employee base will reach retirement age in the next 10 years.

So what is an ag retailer to do? Weatherproof your organization, says Waschek, by focusing on these five areas:

  1. Reduce turnover.
  2. Streamline the hiring process.
  3. Hire based on performance vs. skills (i.e., favor performance).
  4. Be flexible in hiring practices.
  5. And most importantly, become a destination employer.

Also critical, according to Esfeld, is to spend some time studying your best performers and what makes them tick. This generally involves identifying the traits that make your high performers the best; identifying the core personality types of top performers; determining your own definition of success; and weighing job experience versus behavioral traits.

So, how does one achieve the vaunted “destination employer” status? According to Esfeld, open communication, or the transfer of knowledge from management to employees, is key. He also presented these six steps to becoming a destination employer:

  1. Reduce turnover – low turnover is more attractive to ideal candidates.
  2. Build a brand – utilize colleges, trade schools and the community to find well-qualified candidates and build brand reputation.
  3. Internships – offer challenging internships with the hope of bringing interns on as full-time employees.
  4. Recruiting services – if you use recruiting services, be sure they screen candidates against both the job description and company culture.
  5. Company culture – create a culture where everyone is brining talent to fuel the organization.
  6. Leader focused – it is of upmost importance to have a leader who embraces constant internal recruiting.

Leave a Reply

Employees Stories

Purdue Online Course Screenshot
EmployeesPurdue Center Offers Online Course For Ag Sales Professionals
March 16, 2016
A new online course from Purdue University’s Center for Food and Agricultural Business will help sales managers and advanced salespeople Read More
Agronomist and farmer on iPad inspecting weeds
EmployeesLand O’Lakes: Ag Industry Failing To Attract Next Generation
March 15, 2016
The world’s demand for food will surge by 2050, with a projected 10 billion people requiring a 70% increase in Read More
EmployeesAgriculture Jobs May Be Plentiful, But New Grads Are Scarce
November 24, 2015
Close to 60,000 jobs are set to open up in agriculture each year for the next five years, but there's not enough grads to fill them. Read More
Employee Training Employees at Silverado Ranch Supply receive monthly training that focuses on how to read labels, handle hazardous materials, document use of hazardous and other materials, and actions to take in an emergency situation. Source: Lindsay Dixon, consultant, Silverado Ranch Supply, Yerington, NV
EmployeesA New Approach To Employee Retention — Part 2
November 3, 2015
In part 1, we discussed the impact of employee turnover on an organization’s profitability, and the disconnect between employer and Read More
Trending Articles
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Latest News
Young Corn Field
Crop NutritionEnhancing In-Season Nitrogen Use Efficiency Is In The D…
May 5, 2016
Spring is here and crops are in the ground. Do you have a plan for your nitrogen during the growing Read More
ID3 Air Induction Flat Spray Nozzle | Lechler
Nozzles2016 Nozzles And Tips Report: Waste Watchers
May 5, 2016
Every year in the spring, ag retailers and their grower-customers prepare for the coming crop season. This involves prepping crop Read More
Industry NewsHELM AGRO Adds New Marketing & Business Development…
May 4, 2016
HELM AGRO US, Inc. has announced the hiring of Troy Bettner as the company’s new Marketing & Business Development Leader. Bettner Read More
Palmer amaranth in soybean stubble
HerbicidesWSSA: Billions In Potential Economic Losses From Uncont…
May 4, 2016
What losses would corn and soybean growers experience if they were forced to eliminate herbicides and other control techniques from Read More
Spray Drift
HerbicidesRoundup Ready Xtend: Silver Linings In Label Delays For…
May 4, 2016
Since 2014, Monsanto has trained more than 20,000 growers and retailers on all aspects of its new dicamba-tolerant system at Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsSyngenta Board Appoints New CEO
May 4, 2016
Syngenta announced today the appointment of J. Erik Fyrwald, currently President and CEO of the U.S. chemistry distribution company Univar Read More
Crop InputsIntrexon Establishes Crop Protection Enterprise
May 4, 2016
Intrexon Corp., a leader in synthetic biology, has announced the formation of Intrexon Crop Protection (ICP), a wholly-owned subsidiary dedicated to Read More
Patriot 4440 Sprayer close up
ManagementFlashing Back And Moving Forward On Spray Drift
May 3, 2016
The potential for pesticide drift remains an unavoidable feature of modern agriculture. Here, too, history repeats itself. “When Roundup debuted, Read More
Giant Ragweed
HerbicidesSurvey Provides Insights On Giant Ragweed In The Corn B…
May 2, 2016
A new survey published in the journal Weed Science offers insights into the distribution and management of giant ragweed, a Read More
Truck dumping dry fertilizer
FertilizerFertilizer Logistics Q&A: Southern States’ Joe Wlod…
May 2, 2016
Joe Wlodkoski, Director of Agronomy Procurement, Fertilizer, Southern States Cooperative, is a 40-plus year fertilizer industry veteran. He is quite Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
West Central Dome structure
FertilizerFertilizer Logistics 2016: All Clear, So Far
May 1, 2016
After a relatively hairy early start to the spring fertilizer movement season with flooding in Louisiana and St. Louis, things Read More
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More