Becoming A Destination Employer: Part 2

The concept of Destination Employer is a topic we briefly discussed in the November issue of CropLife magazine. In December, we had the opportunity to visit with many of the top retail agronomy organizations in the U.S. at the 2013 Agricultural Retailers Association convention in Miami, FL, to discuss this subject.

During the show, we held a breakout session to discuss the challenges we face as employers and the steps employers can take to become a true destination employer in the marketplace. Throughout the session, and during the trade show, we were able to survey attendees on many of the issues surrounding how they measure their organization with respect to several of the components we feel are necessary to call yourself a Destination Employer.

The survey was broken into six sections, each representing a component of Destination Employer:

  1. Hiring
  2. Retention
  3. Engagement
  4. Onboarding
  5. Recruiting
  6. Communication

The survey results revealed several key things of note. One of the most noticeable results was that nearly half (44%) of those surveyed believed that finding employees was their No. 1 problem. Additionally, a few respondents that I visited with afterwards mentioned that at the time it wasn’t their No. 1 problem, but finding and hiring people is consistently in the top two or three spots of issues they face.

Looking Past 100 Days

In questions surrounding the onboarding of employees, 82% of those surveyed said they do NOT have a start-up or onboarding program that extends past 100 days. This was very surprising to us, and it should be a significant concern to retailers if this represents the norm.

Within the first month of employment, most employees make a decision on how long their intent is to stay with an employer. Your ability to create a long-term employee will be based on your ability to provide them with the critical tools, resources and support throughout their first year of employment. Studies have proven that organizations that have onboarding programs that are less than three months have a significantly higher turnover rate than those with programs that are six to 12 months in length.

In the communication section of our workshop, we discussed the importance of giving supervisors the time they need to work with their staff. It’s not surprising that organizations that have structured themselves to enable supervisors to be able to meet with each of their employees at least once a week to discuss progress towards goals are not only more successful, but also have a much higher retention rate, and therefore, much lower employee turnover. When asked about the percentage of their company’s employees that have the opportunity to visit with their supervisor to discuss goals, 82% of respondents said that less than 50% of employees have that opportunity.

In The Destination Employer Club

And finally, when asked if becoming a Destination Employer was something they wanted their organization to work towards, 92% of those surveyed saw this as an important goal. Based on retailers response to our question about hiring being a major problem, we were very glad to see that they recognized the importance of shifting the way they approach hiring new employees and working with current employees in order to be competitive in the future.

Becoming a Destination Employer is not a silver bullet that guarantees success. Nor does it imply disaster for your organization if you choose not to incorporate these strategies into your processes.

However, what it can do, is improve the way both your current and future employees view your organization — and that’s always a good thing.

Leave a Reply

One comment on “Becoming A Destination Employer: Part 2

Employees Stories

AgHires.com
EmployeesAgHires Launches Redesigned Job Board, Recruiting Platform
November 8, 2016
In an effort to better serve job seekers and employers in and around agriculture, AgHires has launched its new redesigned job Read More
EmployeesOABA Program Develops Future Generation Of Agribusiness Leaders
September 29, 2016
The Ohio AgriBusiness Association will select up to 25 promising leaders to participate in a leadership enhancement program early next Read More
Co-Alliance employee
EmployeesNew Purdue Program To Focus On Talent Management
July 14, 2016
Purdue University’s Center for Food and Agricultural Business is starting a new professional development program to help food and agribusiness Read More
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Training Scholarships
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Trending Articles
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
STS16 2017
SprayersHagie Manufacturing Releases 2017 STS16 Sprayer To Market
November 16, 2016
Hagie Manufacturing LLC’s largest full season applicator is now available with enhancements for the 2017 model year. Hagie is officially Read More
Wilco
CropLife 100Valley Agronomics, Wilco-Winfield To Form New Agronomy Joint Venture
November 11, 2016
Valley Agronomics LLC, headquartered in Rupert, ID, is a joint venture between Valley Wide Cooperative and Winfield Solutions, LLC. Wilco-Winfield, Read More
Latest News
HerbicidesHerbicides 2017: New Cropping Systems Set For Debut
December 7, 2016
Herbicide-resistant weed are inching ever-closer to a potentially frightening saturation point here in the U.S. Heading into 2016, USDA planting Read More
CropLife 100Wilbur-Ellis Acquires Michigan Ag Retailer
December 7, 2016
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
Fertilizer storage The Andersons
CropLife 1002016 Fertilizer Report: Another Really Rough Year For A…
December 7, 2016
In many ways, the fertilizer category cannot seem to catch a break. During the early part of the 2010s decade, Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Winter wheat
HerbicidesTalinor Herbicide Approved For Wheat And Barley
December 7, 2016
Talinor herbicide from Syngenta has received federal registration from the U.S. EPA, giving wheat and barley growers a new option Read More
Forage Sorghum
UncategorizedMilestone Achievement Continues For Dow AgroSciences, A…
December 7, 2016
New and innovative forage products are on the horizon driven by continued collaboration between Dow AgroSciences, a wholly owned subsidiary Read More
Palmer pigweed seedhead in cotton
HerbicidesNew WSSA Factsheet Explores Weed Seeds And Their Longev…
December 7, 2016
Did you know some weed seeds can lie dormant in the soil for more than a century and then sprout Read More
Crop InputsARA 2016: 5 Developments Worth Monitoring Into 2017
December 6, 2016
You can pretty much set your watch to it (do people even still wear watches? I know I do…but I’m Read More
Tim McCardle, ARA Chairman
CropLife 100BRANDT COO Named ARA Chairman
December 5, 2016
BRANDT EVP and Chief Operating Officer Tim McArdle has been named chairman of the Agricultural Retailers Association (ARA) during a Read More
Crop InputsWilbur-Ellis Receives ResponsibleAg Certification At Mo…
December 5, 2016
Wilbur-Ellis Co., a recognized leader in precision agriculture technology and the distribution of crop protection products, announces the ResponsibleAg certification Read More
Young Corn Closeup
Eric SfiligojThe Read On 2017 For Agricultural Fortunes Is Anybody’s…
December 5, 2016
As I (and others) have written in recent months, the nation has just experienced one of the most offbeat election Read More
Acceleron B-300 seed coating
Crop InputsThe BioAg Alliance Launches New Yield-Boosting Microbia…
December 5, 2016
As part of their commitment to develop and commercialize innovative microbial solutions for farmers through The BioAg Alliance, Monsanto Co. Read More
ManagementCorn and soy planting update; Takeaways from Climate Co…
December 2, 2016
AgriBusiness Global Editor Dave Frabotta Joins Paul Schrimpf for a discussion of global corn and soybean planting trends, and a Read More
Radish cover crop taproot
Crop InputsSoil Health Institute, Datu Research Receive Grant To E…
December 1, 2016
The Soil Health Institute (SHI) and Datu Research have announced a $626,000 grant from the Walton Family Foundation to quantify the Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
ManagementAg Industry Comes Together To Address Climate Change
December 1, 2016
Addressing climate change — and more specifically, decreasing greenhouse gas emissions from agriculture — can only be achieved through collective Read More
Young soybean field
HerbicidesLiquid Formulation Valor EZ Herbicide Available For 201…
December 1, 2016
Valent U.S.A. Corp. has released Valor EZ; a liquid formulation of the company’s leading herbicide, Valor. Named Valor EZ Herbicide Read More
Key Cooperative Marcus Construction Steel Building
ManagementThe Value Of Cooperatives In Modern Agriculture
December 1, 2016
Editor’s Note: Jaxon Mullinnix of  Lone Tree, IA, was recently named the Iowa state winner of the 2017 GROWMARK essay Read More