Becoming A Destination Employer: Part 2

The concept of Destination Employer is a topic we briefly discussed in the November issue of CropLife magazine. In December, we had the opportunity to visit with many of the top retail agronomy organizations in the U.S. at the 2013 Agricultural Retailers Association convention in Miami, FL, to discuss this subject.

During the show, we held a breakout session to discuss the challenges we face as employers and the steps employers can take to become a true destination employer in the marketplace. Throughout the session, and during the trade show, we were able to survey attendees on many of the issues surrounding how they measure their organization with respect to several of the components we feel are necessary to call yourself a Destination Employer.

The survey was broken into six sections, each representing a component of Destination Employer:

  1. Hiring
  2. Retention
  3. Engagement
  4. Onboarding
  5. Recruiting
  6. Communication

The survey results revealed several key things of note. One of the most noticeable results was that nearly half (44%) of those surveyed believed that finding employees was their No. 1 problem. Additionally, a few respondents that I visited with afterwards mentioned that at the time it wasn’t their No. 1 problem, but finding and hiring people is consistently in the top two or three spots of issues they face.

Looking Past 100 Days

In questions surrounding the onboarding of employees, 82% of those surveyed said they do NOT have a start-up or onboarding program that extends past 100 days. This was very surprising to us, and it should be a significant concern to retailers if this represents the norm.

Within the first month of employment, most employees make a decision on how long their intent is to stay with an employer. Your ability to create a long-term employee will be based on your ability to provide them with the critical tools, resources and support throughout their first year of employment. Studies have proven that organizations that have onboarding programs that are less than three months have a significantly higher turnover rate than those with programs that are six to 12 months in length.

In the communication section of our workshop, we discussed the importance of giving supervisors the time they need to work with their staff. It’s not surprising that organizations that have structured themselves to enable supervisors to be able to meet with each of their employees at least once a week to discuss progress towards goals are not only more successful, but also have a much higher retention rate, and therefore, much lower employee turnover. When asked about the percentage of their company’s employees that have the opportunity to visit with their supervisor to discuss goals, 82% of respondents said that less than 50% of employees have that opportunity.

In The Destination Employer Club

And finally, when asked if becoming a Destination Employer was something they wanted their organization to work towards, 92% of those surveyed saw this as an important goal. Based on retailers response to our question about hiring being a major problem, we were very glad to see that they recognized the importance of shifting the way they approach hiring new employees and working with current employees in order to be competitive in the future.

Becoming a Destination Employer is not a silver bullet that guarantees success. Nor does it imply disaster for your organization if you choose not to incorporate these strategies into your processes.

However, what it can do, is improve the way both your current and future employees view your organization — and that’s always a good thing.

Leave a Reply

One comment on “Becoming A Destination Employer: Part 2

Employees Stories

AgHires.com
EmployeesAgHires Launches Redesigned Job Board, Recruiting Platform
November 8, 2016
In an effort to better serve job seekers and employers in and around agriculture, AgHires has launched its new redesigned job Read More
EmployeesOABA Program Develops Future Generation Of Agribusiness Leaders
September 29, 2016
The Ohio AgriBusiness Association will select up to 25 promising leaders to participate in a leadership enhancement program early next Read More
Co-Alliance employee
EmployeesNew Purdue Program To Focus On Talent Management
July 14, 2016
Purdue University’s Center for Food and Agricultural Business is starting a new professional development program to help food and agribusiness Read More
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Training Scholarships
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Trending Articles
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
Latest News
Eric SfiligojNo Alternative Facts: Dicamba Cropping System Applicato…
January 23, 2017
During President Donald Trump’s inauguration, much fuss was made over the use of the term “alternative facts” vs. some of Read More
Young Corn Plants
ManagementTimac Agro USA Acquires Michigan Ag Retailer
January 20, 2017
Timac Agro USA, an agriculture supply company specializing in high-efficiency plant and animal nutrition products, has acquired St. Louis,MI-based A&E Ag, Read More
Soybean field
Crop InputsNufarm Teams Up With John Deere Financial
January 19, 2017
Nufarm and John Deere Financial have teamed up to help farmers grow a better tomorrow. This program helps make purchases Read More
Sonny Perdue
LegislationTrump Formally Picks Perdue As Agriculture Secretary
January 19, 2017
U.S. President-elect Donald Trump officially announced Sonny Perdue as his choice for secretary of agriculture on Thursday, selecting a former Read More
ManagementPresident Trump, Wisconsin Review, and a Dow-DuPont Upd…
January 18, 2017
Editors Paul Schrimpf and Eric Sfiligoj reflect on a new administration, a recent winter show, and crop protection company mergers. Read More
Industry NewsBayer, MS Technologies Get China Approval For Balance G…
January 18, 2017
MS Technologies and Bayer have received import approval from China for Balance GT soybeans. The new Balance GT Soybean Performance Read More
Werner Baumann, Bayer AG, and Hugh Grant, Monsanto
Industry NewsReport: Monsanto, Bayer CEOs Among Latest to Make Trump…
January 18, 2017
The chief executive officers of German chemical giant Bayer AG and U.S. seed behemoth Monsanto, Werner Baumann and Hugh Grant, Read More
Giant Ragweed
HerbicidesStudy: Focusing On Weed Seedbank Can Help Manage Herbic…
January 18, 2017
Researchers writing in the latest issue of the journal Weed Science provide important insights on the control of herbicide-resistant giant Read More
Management3 Financial Trends To Watch In Agriculture
January 17, 2017
I recently had the opportunity to attend a meeting of credit managers for Midwest ag supply and input companies, in part Read More
Andersons Retail Store
CropLife 100The Andersons To Close All Retail Stores; Shutdown Does…
January 16, 2017
In a stunning announcement to the Toledo area, The Andersons Inc. said on Sunday that it would close its two Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojPrecision To Lead Agriculture In 2017?
January 16, 2017
Another new year is upon us! And I’m certain I speak for many in the agricultural world when I say Read More
Corn
Eric SfiligojThe Mood From Madison? In A Holding Pattern
January 16, 2017
Last week, I had the chance to attend the annual Wisconsin AgriBusiness Classic show in Madison, WI. It’s been a Read More
Syngenta Sign
Crop InputsAccenture Helps Syngenta Transform Its Global Logistics
January 13, 2017
Syngenta, a leading agriculture company, has collaborated with Accenture to design and implement a new digital logistics operating model across Read More
Fall Creek Seth Harden The Nature Conservancy
StewardshipLocal Farmers’ Watershed Initiative: Continuous Improve…
January 13, 2017
The goal in the Big Pine Watershed Project is to more intentionally do what local farmers and responsible ag retailers Read More
HerbicidesEPA Expands Enlist Duo Herbicide Registration To 34 Sta…
January 13, 2017
The U.S. EPA has expanded the geography for application of Enlist Duo herbicide from 15 to 34 states. This means Read More
Olson Ag Enterprise
CropLife 100Wilbur-Ellis Acquires Nebraska Seed Retailer
January 13, 2017
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
ManagementDeere-Precision Planting Update and the Ag Secretary Wa…
January 12, 2017
Editors Paul Schrimpf and Eric Sfiligoj provide the latest on the court date for John Deere/Precision Planting and the quest Read More
Monsanto sign
Seed/BiotechMonsanto, NRGene Form Agreement For Big Data Genomic An…
January 12, 2017
Monsanto Co. and NRGene have announced that the companies have reached a non-exclusive, multi-year global licensing agreement on NRGene’s genome-analysis Read More