Becoming A Destination Employer: Part 2

The concept of Destination Employer is a topic we briefly discussed in the November issue of CropLife magazine. In December, we had the opportunity to visit with many of the top retail agronomy organizations in the U.S. at the 2013 Agricultural Retailers Association convention in Miami, FL, to discuss this subject.

During the show, we held a breakout session to discuss the challenges we face as employers and the steps employers can take to become a true destination employer in the marketplace. Throughout the session, and during the trade show, we were able to survey attendees on many of the issues surrounding how they measure their organization with respect to several of the components we feel are necessary to call yourself a Destination Employer.

The survey was broken into six sections, each representing a component of Destination Employer:

  1. Hiring
  2. Retention
  3. Engagement
  4. Onboarding
  5. Recruiting
  6. Communication

The survey results revealed several key things of note. One of the most noticeable results was that nearly half (44%) of those surveyed believed that finding employees was their No. 1 problem. Additionally, a few respondents that I visited with afterwards mentioned that at the time it wasn’t their No. 1 problem, but finding and hiring people is consistently in the top two or three spots of issues they face.

Looking Past 100 Days

In questions surrounding the onboarding of employees, 82% of those surveyed said they do NOT have a start-up or onboarding program that extends past 100 days. This was very surprising to us, and it should be a significant concern to retailers if this represents the norm.

Within the first month of employment, most employees make a decision on how long their intent is to stay with an employer. Your ability to create a long-term employee will be based on your ability to provide them with the critical tools, resources and support throughout their first year of employment. Studies have proven that organizations that have onboarding programs that are less than three months have a significantly higher turnover rate than those with programs that are six to 12 months in length.

In the communication section of our workshop, we discussed the importance of giving supervisors the time they need to work with their staff. It’s not surprising that organizations that have structured themselves to enable supervisors to be able to meet with each of their employees at least once a week to discuss progress towards goals are not only more successful, but also have a much higher retention rate, and therefore, much lower employee turnover. When asked about the percentage of their company’s employees that have the opportunity to visit with their supervisor to discuss goals, 82% of respondents said that less than 50% of employees have that opportunity.

In The Destination Employer Club

And finally, when asked if becoming a Destination Employer was something they wanted their organization to work towards, 92% of those surveyed saw this as an important goal. Based on retailers response to our question about hiring being a major problem, we were very glad to see that they recognized the importance of shifting the way they approach hiring new employees and working with current employees in order to be competitive in the future.

Becoming a Destination Employer is not a silver bullet that guarantees success. Nor does it imply disaster for your organization if you choose not to incorporate these strategies into your processes.

However, what it can do, is improve the way both your current and future employees view your organization — and that’s always a good thing.

Leave a Reply

One comment on “Becoming A Destination Employer: Part 2

Employees Stories

Employee Interview
Employees1 Simple Step To Hiring And Retention In Ag Retail
February 2, 2017
There are three significant trends pertaining to the ag industry workforce which merit consideration: A growing shortage of qualified workers, Read More
AgHires.com
EmployeesAgHires Launches Redesigned Job Board, Recruiting Platform
November 8, 2016
In an effort to better serve job seekers and employers in and around agriculture, AgHires has launched its new redesigned job Read More
EmployeesOABA Program Develops Future Generation Of Agribusiness Leaders
September 29, 2016
The Ohio AgriBusiness Association will select up to 25 promising leaders to participate in a leadership enhancement program early next Read More
Co-Alliance employee
EmployeesNew Purdue Program To Focus On Talent Management
July 14, 2016
Purdue University’s Center for Food and Agricultural Business is starting a new professional development program to help food and agribusiness Read More
Trending Articles
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Latest News
SprayersApache 1000 Series Sprayer Earns 2017 EquipmentWatch Hi…
February 21, 2017
ET Works has been named a winner in the 2017 EquipmentWatch Highest Retained Value Awards program, the industry’s only award Read More
Measuring Bulk Tanks
StewardshipMeister Media Among 2017 Award Winners Presented By The…
February 21, 2017
The Pesticide Stewardship Alliance (TPSA) held its annual conference in San Diego, CA, earlier this month where three awards were Read More
John Reifsteck
CropLife 100GROWMARK’s Reifsteck Earns NCFC Director Of The Y…
February 21, 2017
GROWMARK Chairman of the Board and President John Reifsteck has earned the prestigious Director of the Year Award from the Read More
Roy Blunt
LegislationARA Recognizes Blunt, Heitkamp For Legislative Efforts …
February 17, 2017
Agricultural industry continues to face federal regulatory challenges. Thankfully, agriculture’s allies in the U.S. Senate stepped forward. The Agricultural Retailers Read More
LegislationThe Fertilizer Institute Commends Senate On Confirmatio…
February 17, 2017
The Fertilizer Institute (TFI) President Chris Jahn issued the following statement on the Senate confirmation of Oklahoma Attorney General Scott Read More
Trump, Senate, Cabinet
LegislationBREAKING: Trump EPA Nominee Scott Pruitt Confirmed by S…
February 17, 2017
Scott Pruitt, who as Oklahoma’s attorney general spent years suing the Environmental Protection Agency over its efforts to regulate various Read More
ManagementFebruary Road Trip Edition
February 17, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent visits to Indiana and Kentucky. Read More
Heritage Cooperative Finished Building Aerial
ManagementHeritage Cooperative, Agland Co-op Approve Merger
February 17, 2017
Agland Co-op and Heritage Cooperative stockholders have both approved the merger agreement between Agland Co-op and Heritage Cooperative. Now begins Read More
LegislationARA Fly-In: Ag Retail Descends on Capitol Hill, Lawmake…
February 15, 2017
More than 100 agricultural retailers, distributors and suppliers headed to Capitol Hill Tuesday morning for the Agribusiness Congressional Fly-in, according to a Read More
Untreated soybean seed Heartland Coop
Seed/BiotechMarrone Bio Innovations, Groundwork BioAg Bio-stacked M…
February 13, 2017
Marrone Bio Innovations, Inc. and Groundwork BioAg, Ltd have announced successful seed treatment field trials of the world’s first all-biological Read More
NL5000 With G5 Technology
SpreadersNew Leader Introduces NL5000 Dry Nutrient Applicator Wi…
February 13, 2017
New Leader, a division of Highway Equipment Company (HECO), has announced the next generation of spreading technology with the NL5000 Read More
Fertilizer Storage
Crop InputsThe State Of The Fertilizer Industry
February 9, 2017
He’s all hat, no horse.” It’s a humorous way of describing a person who tells a good story, but is Read More
CropLife 100Pinnacle Agriculture Agrees To Credit Agreement Amendme…
February 9, 2017
Pinnacle Operating Corp. has entered into an amendment (the “Amendment”) to its First Lien Credit Agreement that will provide for, Read More
ManagementUpdates on Upcoming Trips, Dow-DuPont, and the Des Moin…
February 9, 2017
Editors Paul Schrimpf and Eric Sfiligoj review a few future travels, along with the latest on big company mergers and Read More
Championship Tractor Pull
EquipmentNational Farm Machinery Show Highlighted By Championshi…
February 9, 2017
The scream of monster engines, the stench of burning rubber and the ground-pounding vibrations of the country’s largest, loudest and Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Corn Field
InsecticidesArysta LifeScience, DuPont Collaborate On Rynaxpyr Prem…
February 8, 2017
Arysta LifeScience recently announced that it has entered into a global collaboration with DuPont Crop Protection for the development of Read More
Industry NewsThe Fertilizer Institute Board Elects New Chairman, Vic…
February 8, 2017
The Fertilizer Institute’s (TFI) Board of Directors has elected Chuck Magro, President and CEO of Agrium, and Tony Will, President Read More