Becoming A Destination Employer: Part 2

The concept of Destination Employer is a topic we briefly discussed in the November issue of CropLife magazine. In December, we had the opportunity to visit with many of the top retail agronomy organizations in the U.S. at the 2013 Agricultural Retailers Association convention in Miami, FL, to discuss this subject.

During the show, we held a breakout session to discuss the challenges we face as employers and the steps employers can take to become a true destination employer in the marketplace. Throughout the session, and during the trade show, we were able to survey attendees on many of the issues surrounding how they measure their organization with respect to several of the components we feel are necessary to call yourself a Destination Employer.

The survey was broken into six sections, each representing a component of Destination Employer:

  1. Hiring
  2. Retention
  3. Engagement
  4. Onboarding
  5. Recruiting
  6. Communication

The survey results revealed several key things of note. One of the most noticeable results was that nearly half (44%) of those surveyed believed that finding employees was their No. 1 problem. Additionally, a few respondents that I visited with afterwards mentioned that at the time it wasn’t their No. 1 problem, but finding and hiring people is consistently in the top two or three spots of issues they face.

Looking Past 100 Days

In questions surrounding the onboarding of employees, 82% of those surveyed said they do NOT have a start-up or onboarding program that extends past 100 days. This was very surprising to us, and it should be a significant concern to retailers if this represents the norm.

Within the first month of employment, most employees make a decision on how long their intent is to stay with an employer. Your ability to create a long-term employee will be based on your ability to provide them with the critical tools, resources and support throughout their first year of employment. Studies have proven that organizations that have onboarding programs that are less than three months have a significantly higher turnover rate than those with programs that are six to 12 months in length.

In the communication section of our workshop, we discussed the importance of giving supervisors the time they need to work with their staff. It’s not surprising that organizations that have structured themselves to enable supervisors to be able to meet with each of their employees at least once a week to discuss progress towards goals are not only more successful, but also have a much higher retention rate, and therefore, much lower employee turnover. When asked about the percentage of their company’s employees that have the opportunity to visit with their supervisor to discuss goals, 82% of respondents said that less than 50% of employees have that opportunity.

In The Destination Employer Club

And finally, when asked if becoming a Destination Employer was something they wanted their organization to work towards, 92% of those surveyed saw this as an important goal. Based on retailers response to our question about hiring being a major problem, we were very glad to see that they recognized the importance of shifting the way they approach hiring new employees and working with current employees in order to be competitive in the future.

Becoming a Destination Employer is not a silver bullet that guarantees success. Nor does it imply disaster for your organization if you choose not to incorporate these strategies into your processes.

However, what it can do, is improve the way both your current and future employees view your organization — and that’s always a good thing.

Leave a Reply

One comment on “Becoming A Destination Employer: Part 2

Employees Stories

Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Training Scholarships
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
EmployeesASMARK 2016 Retailers Live! Tour: 10 Things We Learned
May 10, 2016
In the Midwestern ag retail world, the last week of April and the first two weeks of May are akin Read More
Purdue Online Course Screenshot
EmployeesPurdue Center Offers Online Course For Ag Sales Professionals
March 16, 2016
A new online course from Purdue University’s Center for Food and Agricultural Business will help sales managers and advanced salespeople Read More
Agronomist and farmer on iPad inspecting weeds
EmployeesLand O’Lakes: Ag Industry Failing To Attract Next Generation
March 15, 2016
The world’s demand for food will surge by 2050, with a projected 10 billion people requiring a 70% increase in Read More
Trending Articles
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stewardship Certification Program
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To Explore IT Solutions
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
Monsanto Luling Plant
Eric SfiligojWhat’s Next For Monsanto?
May 31, 2016
For the folks at Monsanto’s headquarters in St. Louis, MO, it has been an eventful few weeks. Back on May Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Eyeing Monsanto For Possible Mega-Merger
May 16, 2016
Bayer AG is exploring a potential bid for U.S. competitor Monsanto Co. in a deal that would create the world’s Read More
Latest News
Industry NewsCompass Minerals Names Protassium+ Sales Director
June 28, 2016
Compass Minerals, the producer of Protassium+ sulfate of potash, has named Scott Johnson director of sales for Protassium+ North America. Read More
Eric SfiligojThe British Leave Vote Impact On EU Agriculture
June 27, 2016
Like virtually everyone else in the world this past week, I’ve watched the global reaction to Britain’s vote to exit Read More
Valent David Nothmann
Crop InputsValent Names David Nothmann Vice President Of Marketing
June 27, 2016
Valent U.S.A. Corp. has announced the appointment of David Nothmann as vice president of marketing. Nothmann will be responsible for Read More
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stew…
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
CropLife 100BRANDT Contributes To Mayo Clinic
June 27, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty agriculture products, has pledged a sizable donation to the Mayo Clinic Read More
ManagementReport: U.S. Farmland Values On Average Continue Gradua…
June 27, 2016
Land price movement has been in the forefront for farmers, landowners, lenders and land brokers for a decade now during Read More
AdjuvantsPrecision Laboratories Introduces Intact Xtra For Use W…
June 27, 2016
Precision Laboratories announces the launch of Intact Xtra, an adjuvant designed for applicators who want to maximize spray applications and Read More
Key Cooperative’s new liquid fertilizer, crop chemical, and seed facility in Grinnell, IA stores 1.5 million gallons of liquid fertilizer and 120,000 gallons of crop chemicals.
Retail FacilitiesKey Cooperative Facility Features The Latest In Murray …
June 27, 2016
When Key Cooperative wanted to improve the overall efficiency at its new state-of-the-art facility in Grinnell, IA, it turned to Read More
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Trai…
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Kennebec Elevator
CropLife 100Wheat Growers Celebrates Kennebec Elevator Grand Openin…
June 21, 2016
Over 250 patrons and guests were on hand to celebrate Wheat Growers’ Kennebec Elevator grand opening. South Dakota Secretary of Read More
Land O Lakes
Industry NewsLand O’Lakes To Acquire Ceres
June 20, 2016
Land O’ Lakes, Inc. and Ceres, Inc. have announced that they have signed a definitive merger agreement under which Land O’Lakes Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To …
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
LegislationVilsack Christens WinField Crop Adventure, Talks Monsan…
June 17, 2016
The WinField Crop Adventure grand opening ceremonies at Fair Oaks Farms (near Winemac, IN) welcomed USDA Secretary of Agriculture Tom Read More
Crop InputsFields of the Future: WinField Doubles Down with Agri-E…
June 16, 2016
Land O’Lakes, Inc., joined by Agriculture Secretary Tom Vilsack, today will host Fields of the Future, a live broadcast about Read More
Bayer sign
Crop InputsMonsanto Turns Back Bayer Again
June 14, 2016
Bayer AG’s bid to buy Monsanto Co. for more than $60 billion has hit an impasse that could pose a Read More
Young Corn Field
Crop NutritionNext Generation Of Nitrogen Efficiency Technology Conve…
June 13, 2016
Commodity price projections indicate farmers will continue to face tight margins again this year. Delivering higher yields and more bushels Read More
Industry NewsLa Crosse Seed Acquires Cover Crop Solutions Brand
June 10, 2016
La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Read More