Embracing Social Media

GROWMARK Innovation Award

The national association for the crop protection industry, CropLife America (CLA), joined with AgGateway to present GROWMARK with its first annual CLA Information Technology (IT) Innovation Award last February at GROWMARK’s Bloomington, IL, offices.

CLA created the award in 2011 to recognize member companies that utilize new information technologies and tools in their business operation. GROWMARK received the first award in recognition of their new online platform, cropNAtion, and was presented the award by CLA president Jay Vroom and AgGateway President Rod Conner. John Chrosniak of DuPont Crop Protection, and Chairman of the CLA Board of Directors, first announced the winner during CLA’s 2011 Annual Meeting.

The new cropNAtion social media platform serves as a 21st century “coffee shop” for today’s growers: an opportunity to talk about what’s going on in their fields, the conversations taking place in Washington, DC, and the latest Farm Bill developments. The main goal of cropNAtion is to facilitate a discussion among growers to share resources and ideas. The cropNAtion Website launched this past summer and is available for use. After creating a profile, users can share information about their operations, ask and answer questions, upload photos and access the latest markets and weather conditions. An iPhone and Android app will be available for download soon.

Jim Spradlin, GROWMARK vice president, agronomy, said cropNAtion was developed to meet the need for a place where farmers could communicate with one another about the challenges and triumphs on their operations.

“We made the decision not to brand cropNAtion as a GROWMARK project because we wanted the network to be open and inviting to growers on all platforms,” says Spradlin. “We anticipate that because of this strategy, cropNAtion will benefit the entire agriculture industry.”

Mobile On The Move

In line with this initiative, recent research from Meister Media Worldwide shows that mobile communications and technologies are increasingly important in the agricultural community. A survey among 277 agricultural retailers found that 75% said they use a mobile device (smartphone and/or tablet) for business, up 28% from 2010. Of those, 29% use a Droid, followed by an iPhone (26%), Blackberry (23%), and iPad (18%). Forty-six percent said they use their mobile device two to four hours a day. Among those who visit mobile sites, “weather” is the most visited type of website by 55% via mobile on a daily basis. Meanwhile, 16% visit “industry-related” sites daily via their mobile device, while another 27% visit them “a few times week.”

As part of the award, Ag­Gateway donated a check to GROWMARK’s charity of choice, the Midwest Food Bank, a regional distributor for local food pantries that also provides disaster relief. Mike Hoffman from the Midwest Food Bank was in the office to receive the check from Vroom and Conner, and spoke about the crucial role that volunteers and donations play in the Midwest Food Bank’s success as an efficient charity.

GROWMARK represents just one of the more than 70 CLA member companies, which encompass the range of developers, manufacturers, formulators and distributors of plant science solutions for agriculture and pest management in the U.S. CLA’s member companies produce, sell and distribute virtually all of the crop protection products used by American farmers.

AgGateway is a non-profit consortium of businesses serving the agriculture industry, which helps member companies improve their profitability and productivity by promoting, enabling and expanding e-business in agriculture and agriculture related businesses. The non-profit organization helps member companies efficiently address current and future challenges in traceability, increasing government regulation and helps member companies achieve supply chain cost savings. CLA and AgGateway collaborated on the CLA IT Innovation Award to specifically recognize the cutting-edge e-business advancements in the crop protection industry.

Leave a Reply

Management Stories
ManagementMACA 2014: The State Of The Agricultural Industry, And Then Some
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
Top 100 Articles
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Wheat Growers, North Central Farmers Elevator Pursue Merger
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Merger
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
Carl Casale of CHS
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
Latest News
FungicidesSyngenta Suing Willowood Over Azoxystrobin Fungicide
March 27, 2015
Syngenta announced today that it has sued agrochemical maker Willowood, LLC., for patent and copyright infringement, as well as unfair Read More
ManagementRetail Week: The Future Of Mycogen Seeds; The 4Rs At Na…
March 27, 2015
Editors Eric Sfiligoj and Matt Hopkins discuss recent trips, including a look at the future of Mycogen Seeds at Dow Read More
Eric SfiligojMonsanto Hears The WHO
March 27, 2015
Another challenge to the safety of glyphosate, and the responses from supporters and opponents, calls to mind a classic Dr. Seuss story. Read More
Industry NewsMonty’s Plant Food Expands Sales Team
March 27, 2015
Monty’s Plant Food Company, a leader in natural soil enhancement and  plant fertility products, has hired Andrew Bullock as a Read More
Crop InputsSyngenta Louisiana Plant Poised For 2015 Production
March 26, 2015
As the 2015 planting season gets underway, growers across the country will need crop protection products to combat pests and Read More
Lake Erie Nutrient Stewardship
LegislationOhio Lawmakers Finalize Phosphorus Restrictions
March 25, 2015
State lawmakers on Wednesday finalized new rules designed to curb toxic algal blooms on Lake Erie, calling the regulations a major step forward in addressing the problem. Read More
Spreaders17 Fertilizer Spreaders For 2015
March 25, 2015
Manufacturers shoot for versatility and accuracy in this year's crop of fertilizer spreaders. Read More
Industry NewsMonty’s Hires Mid-South Product Consultant
March 25, 2015
Monty's Plant Food Co. has hired Matt Woodring as a Product Consultant for portions of Central Kentucky and Tennessee.    Read More
StewardshipMapShots Integrates With DriftWatch
March 23, 2015
Growers and agricultural providers using AgStudio FARM and AgStudio PRO can now view vital information about specialty crops and apiaries through a recent integration with the DriftWatch Specialty Crop Site Registry from FieldWatch, Inc. Read More
Crop InputsWorld Health Organization Report Contradicts Scientific…
March 23, 2015
A new report from the World Health Organization has classified glyphosate with a “2A” rating as a probable carcinogen, a Read More
Eric SfiligojSeed Treatment Stays Necessary
March 20, 2015
Grower-customers looking to scale back spending in 2015 won’t consider seed treatment, say experts. Read More
HerbicidesMARCH MADNESS: Industry Rallies Around Glyphosate Safet…
March 20, 2015
A newly published report from the International Agency for Research on Cancer (IARC) classifies the herbicide glyphosate as a "2A-rated possible carcinogen" and the ag industry responds by circling the wagons. Read More
ManagementRetail Week: Precision survey, a technology acquisition…
March 20, 2015
Editors Paul Schrimpf and Eric Sflilgoj discuss recent travel, the upcoming precision adoption survey, and an unusual sighting at a Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Crop InputsBioSafe Launching TerraGrow Soil Inoculant
March 20, 2015
TerraGrow is a blend of beneficial bacterial and fungal spores and nutrients carefully designed to promote healthier soil and crops. Read More
Winter Wheat
AdjuvantsMax Systems Debuts New Adjuvant NanoRevolution 2.0
March 18, 2015
Added to a tank mix of glyphosate at the conservative rate of two to four ounces per acre, NanoRevolution 2.0 has proven effective in killing resistant weed species that had already had up to two applications of the leading glyphosate product. Read More
Photo credit: United Soybean Board/the Soybean Checkoff
Seed/BiotechAgnition Launches Microbial Catalyst Seed Treatment
March 18, 2015
Agnition it has launched Commence for Soybeans, a microbial catalyst seed treatment for soybeans that stimulates microbial activity for healthier soil and a superior growth environment. Read More
4R Certified, Nutrient Stewardship Council,
StewardshipTyler Grain & Fertilizer Now 4R Certified
March 18, 2015
The 4R Nutrient Stewardship Certification Program has announced Tyler Grain & Fertilizer Co. in Smithville, OH, has been added to Read More