Retailer Of The Year: Central Valley Ag

The Agricultural Retailers Association (ARA) has named Central Valley Ag (CVA) Cooperative, in Nebraska, the 2010 ARA Retailer of the Year. CVA was presented with the award at last week’s ARA Conference & Expo in Palm Springs, CA.

The Retailer of the Year Award is sponsored by Monsanto, ARA and AgProfessional magazine and honors those retailers who represent the very best in the industry. Retail outlets nominated for the award are evaluated based on innovative business practices, community and industry leadership, environmental stewardship, reliability, technology utilization, customer service and effective employee development programs.

“ARA is pleased to recognize the successes of Central Valley Cooperative with our Retailer of the Year Award. It’s important for the industry to publicly recognize its star performers so that the public and policymakers understand our industry,” says ARA President & CEO Daren Coppock. “Ag retailers make significant contributions to feeding the world and responsible stewardship of our natural resources. CVA is a great representative of the industry and very deserving of the 2010 award.”

For the past seven years, CVA has served farmers in central and eastern Nebraska. CVA’s 350 employees strive to stay on the leading edge of technology and innovation to meet the needs of their more than 10,000 customers.

“CVA and our dedicated employee group have always worked very hard at being innovative through leadership. Innovation in itself, however, is not the answer. We always need to ask ourselves, ‘Did we bring value to our customers?’ The answer is absolutely. We not only were innovative in our approach to what we recommended on their fields, but we served them with the highest level of integrity, earning their trust in our forward thinking strategies,” says Doug Derscheid, CEO of Central Valley Ag. “It is truly an honor being selected to receive this prestigious award by the Industry and our peers. Through this award, I believe our customers will continue to see that CVA is a true industry leader.”

To ensure the success of each farmer, Central Valley Ag’s agronomy division works with their customers on an individual basis to establish a unique plan to improve each farmer’s yields and profitability. In addition to monitoring growth and development, CVA’s Advance Cropping Systems uses infrared sensing technology and soil sampling to help adjust nutrient needs during the growing season. This system also enables farmers to be more environmentally-friendly on their operation and serves as another example of how CVA meets the needs of the present while ensuring a profitable future for their customers.

“We’re putting all of our assets and resources into building infrastructure to make sure that CVA will be here in the future and servicing our customers in the next generations,” says Karl Hensley, CVA’s vice president of agronomy.

To learn more about Central Valley Ag, visit www.cvacoop.com.

Leave a Reply

CropLife 100 Stories

BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Crop InputsWinField US, Southern States Ink Crop Input Agreement
April 20, 2016
WinField US (WinField United Suppliers) and Southern States Cooperative have signed a letter of intent to enter into a supply agreement Read More
Wheat Growers
CropLife 100Wheat Growers Announces Organizational Changes
April 13, 2016
Wheat Growers, a grain and agronomy cooperative headquartered in Aberdeen, SD, has announced the impending retirement of a senior leadership Read More
Dave Dufault Simplot
CropLife 100J.R. Simplot Co. To Distribute Cool Terra Product To Improve Soil Health
April 7, 2016
Cool Planet has announced a new distribution agreement with the J.R. Simplot Co., one of the largest privately held agricultural companies in Read More
Trending Articles
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
ScoutPro iPad
Precision AgWhat’s Trending In Soil Testing And Scouting
April 6, 2016
Keeping up on soil testing and scouting, especially following unusual weather conditions, can play a role in maximizing yields. Soil Read More
Latest News
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More
Corn Field
HerbicidesNew Wilbur‐Ellis Herbicide Targets Volunteer Corn
April 28, 2016
Wilbur‐Ellis Co., a recognized leader in marketing and distribution of crop protection products, as well as precision agriculture technology, has Read More
StewardshipNRCS To Help Farmers Measure Conservation Impacts On Wa…
April 27, 2016
The USDA has announced the availability of $2 million to help farmers install edge-of-field stations that monitor water quality as Read More
Planter in Iowa
EquipmentTop 10 Twitter Pics For #Plant16
April 27, 2016
Despite some wet weather in parts of the Midwest, growers and ag retailers are working feverishly to plant this year’s Read More
HerbicidesHELM AGRO Launches New HELM Sulfentrazone 4F Herbicide
April 26, 2016
HELM AGRO US, Inc. has announced the federal Section 3 registration of its new HELM Sulfentrazone 4F herbicide. Classified as a Read More
Valley Irrigation Valley 8000 series on corn
EquipmentValley Irrigation Receives Environmental Stewardship Ho…
April 26, 2016
Valley Irrigation has been recognized as a Groundwater Guardian Green Site by the Groundwater Foundation. The Groundwater Guardian Green Site Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
ManagementIllinois Leads The Nation In 4R Certified Nutrient Mana…
April 22, 2016
As Illinois agriculture works to educate farmers about minimizing environmental impact and optimizing the use of ag nutrients, Illinois now leads Read More
Social media
Matt Hopkins7 Social Media Trends Shaping Ag Retail In 2016
April 22, 2016
After writing my last column on why social media is a must for ag retailers, I heard from several readers Read More
Industry NewsArysta LifeScience Adds Corey Abels To Midwest Sales Te…
April 22, 2016
Arysta LifeScience North America recently announced the addition of Corey Abels as Territory Sales Manager for the Midwest region. In Read More
Soybean Field
HerbicidesHELM AGRO US Unveils New Sheridan 25 WG Herbicide
April 22, 2016
HELM AGRO US, Inc. has announced the federal Section 3 registration of its new Sheridan 25 WG herbicide for selective Read More
ManagementCentennial’s Jim Fargo Talks Ag Retail
April 21, 2016
Special guest Jim Fargo discusses challenges facing this CropLife 100 retailer. Read More