AGCO, Deere Top Self-Propelled Sprayers Among Ag Retailers

No one who regularly follows the ag retail marketplace can deny the past few years have been extraordinarily good. Not only have overall revenues steadily grown for most companies, but higher commodity prices have motivated grower-customers to plant more acres than ever before. Of course, these added acres of corn, soybeans, wheat and cotton require various levels of tender-loving care — and this has translated into great sales in the area of custom application.

In 2012, the custom application sector crossed over the $1 billion sales mark for the first time since CropLife® magazine started its annual CropLife 100 rankings back in 1984. And it looks as though the good times for the category are continuing. According to the 2013 CropLife 100 survey, ag retailers this year saw custom application revenues top $1.2 billion — a healthy $100 million bump from the year before.

Naturally, with this level of revenue gains in the custom application sector, ag retailers have spent plenty of time upgrading their self-propelled sprayer fleets with brand new units sporting various colors of the rainbow. And which colors have proven to be the most popular over the past 12 months? Therein hangs an interesting tale, to say the least.

AGCO, Deere Neck-And-Neck

Since the CropLife 100 survey began tracking self-propelled sprayer fleet sizes back in 2006, one company — AGCO Corp. — has consistently lead the rest of the pack. Without exception, units sporting the company’s trademark yellow paint have remain­ed fixtures in more than 80% of the nation’s top ag retailers’ sprayer fleet (keeping in mind that most ag retailers have multiple sprayer manufacturers represented in their outlet yards).

And this trend has continued in 2013. According to this year’s CropLife 100 respondents, AGCO RoGators and Spra-Coupes are present in 82% of their sprayer fleets. Still, this is a slight decline from the 85% of ag retailers that claimed to have AGCO units in their fleet during the 2012 survey.

Of course, what has made 2013 really interesting in the sprayer arena is how the No. 2 position has played out. For several years now, John Deere has trailed AGCO in overall popularity when it comes to sprayers anywhere from 4% to 11% (the latter figure being the percentage spread between the two brands during 2012). For the most part, John Deere sprayers have been present in the 70% range of ag retailer fleets.

Until now, that is. According to the 2013 CropLife 100 survey, John Deere sprayers have finally cracked the 80% barrier, an improvement of 6% vs. 2012. Green sprayers now trail yellow ones by only 2% at the nation’s top ag retail outlets, so 2014 could be a very interesting year for the two category leaders.

Behind these two, red machines from Case IH have a solid hold on the No. 3 spot. According to the survey, Patriot models and their red cousins are present in 65% of the nation’s top ag retail fleets, down 8% from 2012.

As for the rest of pack, Hagie sprayers finished fourth in the 2013 survey, present in 20% of ag retail fleets. This was slightly ahead of GVM at 17% and Miller-St. Nazianz at 12%.

Buying Deere

Going back to the fight at the top of the self-propelled sprayer list, 2014 could be a very telling year for both AGCO and John Deere. As part of our annual CropLife 100 survey of the nation’s top ag retailers, we’ve asked respondents to tell us which companies they plan to buy new units from in the coming year. As with the percentage of manufacturers represented in their current fleets, this question can (and often does) have multiple answers to pick from.

And here again, the news is better for green machines than the rest of the pack. According to the 2013 CropLife 100 survey, 57% of those polled plan to buy John Deere sprayers in 2014. Meanwhile, AGCO sprayers finish a close second at 52%. In third place is Case IH with 43%, followed by GVM at 11%, Miller-St. Nazianz at 6% and Hagie at 5%.

Of course, even better news is that ag retailers are apparently staying in their spending mood when it comes to self-propelled sprayers. For example, in 2011, better than one-fifth of those surveyed (21%) said they had no plans to purchase new units during the 2012 calendar year. In 2012, this percentage had dropped to 14% for the upcoming 2013 season.

But in 2014, only 12% of CropLife 100 retailers plan to sit on the sidelines when it comes to buying new sprayers for their fleets. Perhaps reflecting this level of confidence in the marketplace, virtually every self-propelled sprayer manufacturer is planning to introduce new or upgraded units to their family of products in time for the 2014 season to begin.

The Service Winner

If you are looking for some reasons why John Deere seems to be gaining in overall popularity and purchasing intent among ag retailers, look no further than the company’s level of service at its dealership level. For the past few years, the CropLife 100 survey has asked respondents which equipment manufacturer offers the best level of service to its customers. During 2012, Case IH finished first on this question at 40%, with John Deere finishing a close second at 37%.

But in 2013, John Deere has pulled into the lead. According to this year’s survey, John Deere was perceived as tops among manufacturers in service at 40%. Meanwhile, Case IH saw its share drop to 28%. AGCO was a fraction behind at 27%, an improvement of 10% from the 2012 CropLife 100 ag retailers survey.

Leave a Reply

CropLife 100 Stories

CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100Map: Pinnacle Agriculture Holdings Acquisitions In 2014
May 29, 2014
Pinnacle Agriculture Holdings continues to expand its agricultural retail distribution business through these key acquisitions in 2014. Read More

Trending Articles

Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
The deadline to vote for the 2014 CropLife IRON Product of the Year is October 31. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More

Latest News

CropLife 100GROWMARK Announces Appointments In Plant Food Division
October 22, 2014
GROWMARK, Inc. has announced the three key staff changes in its Plant Food Division. Read More
CropLife 100GROWMARK Appoints New VP Of Finance And Risk Management
October 22, 2014
Wade Mittelstadt has been named GROWMARK Vice President, Financial and Risk Mangement, effective December 1, 2014. Read More
FungicidesEPA Approves BASF In-Furrow Corn Fungicide
October 22, 2014
Field trials show Xanthion In-furrow fungicide provides more rapid emergence, extended residual control and improved seedling health than untreated crops. Read More
EquipmentAgraScout App Available At No Cost To Universities
October 21, 2014
AgraScout, a fast and easy to use mobile crop scouting app, is now available at no cost to University students, Read More
LegislationNew Farm Bill Program To Provide Relief To Farmers Affe…
October 21, 2014
The USDA has implemented a new Farm Bill initiative that will provide relief to farmers affected by severe weather, including drought. Read More
ManagementGreenfield Scholars Program Aims To Sustain Agronomy Wo…
October 21, 2014
The program encourages talented students to study agronomy, crop and soil sciences while cultivating networks to develop the necessary workforce to sustain the profession. Read More
Paul SchrimpfPrecision Ag: Taking It To The Hill
October 21, 2014
A new coalition took the good news message of precision agriculture to Washington, DC, last month. Read More
ManagementUSDA Awards $18 Million In Small Business Research Gran…
October 21, 2014
The grants will provide high quality, advanced research and development that will lead to technological innovations and solutions for American agriculture. Read More
FertilizerCF Industries Terminates Merger Discussions With Yara I…
October 21, 2014
CF Industries Holdings and Yara International have terminated their discussions regarding a potential merger of equals transaction. Read More
Seed/BiotechSyngenta Ranked A Top 10 Biotech Employer For Third tim…
October 20, 2014
Syngenta ranked in the top 10 among the world’s top biotech employers, according to an annual survey conducted by Science magazine. Read More
CropLife 100Wheat Growers Break Ground For New Facility At Kennebec
October 20, 2014
Wheat Growers has broke ground for a state-of-the-art shuttle loader grain handling, fertilizer and agronomy facility in Kennebec, SD. Read More
FertilizerVerdesian Life Sciences Signs Agreement With Los Alamos…
October 20, 2014
Verdesian Life Sciences has signed a licensing agreement with Los Alamos National Laboratory to develop and market LANL’s latest nitrogen enhancement technology for plants. Read More
MicronutrientsStoller Group Announces Groundbreaking At New Office Bu…
October 20, 2014
Jerry Stoller, founder and president of Stoller Group, announced the groundbreaking at the site of the company’s future headquarters in Read More
Crop InputsBioSafe Systems Opens New Production Facility In Nevada
October 20, 2014
BioSafe Systems has completed construction of a state-of-art production facility in Sparks, NV, for its line of activated peroxygen products. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScien…
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechEPA Approves Dow’s Enlist Duo Herbicide
October 15, 2014
The Enlist Weed Control System, breakthrough technology to fight resistant and tough weeds, has received the long-awaited green light from federal regulatory authorities. Read More
MicronutrientsGypsum On Farms Could Help Keep Water Clean, Not Green
October 14, 2014
Gypsum, which has roots in the past as a farm soil treatment, also may have a bright future, and not just as a booster of crops but also as a protector of water. Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Crop InputsVerdesian Grows Sales Staff
October 14, 2014
The new account managers will drive sales growth and support relationships with key customers in the plant nutrition and seed treatment and inoculants product categories. Read More