AGCO, Deere Top Self-Propelled Sprayers Among Ag Retailers

No one who regularly follows the ag retail marketplace can deny the past few years have been extraordinarily good. Not only have overall revenues steadily grown for most companies, but higher commodity prices have motivated grower-customers to plant more acres than ever before. Of course, these added acres of corn, soybeans, wheat and cotton require various levels of tender-loving care — and this has translated into great sales in the area of custom application.

In 2012, the custom application sector crossed over the $1 billion sales mark for the first time since CropLife® magazine started its annual CropLife 100 rankings back in 1984. And it looks as though the good times for the category are continuing. According to the 2013 CropLife 100 survey, ag retailers this year saw custom application revenues top $1.2 billion — a healthy $100 million bump from the year before.

Naturally, with this level of revenue gains in the custom application sector, ag retailers have spent plenty of time upgrading their self-propelled sprayer fleets with brand new units sporting various colors of the rainbow. And which colors have proven to be the most popular over the past 12 months? Therein hangs an interesting tale, to say the least.

AGCO, Deere Neck-And-Neck

Since the CropLife 100 survey began tracking self-propelled sprayer fleet sizes back in 2006, one company — AGCO Corp. — has consistently lead the rest of the pack. Without exception, units sporting the company’s trademark yellow paint have remain­ed fixtures in more than 80% of the nation’s top ag retailers’ sprayer fleet (keeping in mind that most ag retailers have multiple sprayer manufacturers represented in their outlet yards).

And this trend has continued in 2013. According to this year’s CropLife 100 respondents, AGCO RoGators and Spra-Coupes are present in 82% of their sprayer fleets. Still, this is a slight decline from the 85% of ag retailers that claimed to have AGCO units in their fleet during the 2012 survey.

Of course, what has made 2013 really interesting in the sprayer arena is how the No. 2 position has played out. For several years now, John Deere has trailed AGCO in overall popularity when it comes to sprayers anywhere from 4% to 11% (the latter figure being the percentage spread between the two brands during 2012). For the most part, John Deere sprayers have been present in the 70% range of ag retailer fleets.

Until now, that is. According to the 2013 CropLife 100 survey, John Deere sprayers have finally cracked the 80% barrier, an improvement of 6% vs. 2012. Green sprayers now trail yellow ones by only 2% at the nation’s top ag retail outlets, so 2014 could be a very interesting year for the two category leaders.

Behind these two, red machines from Case IH have a solid hold on the No. 3 spot. According to the survey, Patriot models and their red cousins are present in 65% of the nation’s top ag retail fleets, down 8% from 2012.

As for the rest of pack, Hagie sprayers finished fourth in the 2013 survey, present in 20% of ag retail fleets. This was slightly ahead of GVM at 17% and Miller-St. Nazianz at 12%.

Buying Deere

Going back to the fight at the top of the self-propelled sprayer list, 2014 could be a very telling year for both AGCO and John Deere. As part of our annual CropLife 100 survey of the nation’s top ag retailers, we’ve asked respondents to tell us which companies they plan to buy new units from in the coming year. As with the percentage of manufacturers represented in their current fleets, this question can (and often does) have multiple answers to pick from.

And here again, the news is better for green machines than the rest of the pack. According to the 2013 CropLife 100 survey, 57% of those polled plan to buy John Deere sprayers in 2014. Meanwhile, AGCO sprayers finish a close second at 52%. In third place is Case IH with 43%, followed by GVM at 11%, Miller-St. Nazianz at 6% and Hagie at 5%.

Of course, even better news is that ag retailers are apparently staying in their spending mood when it comes to self-propelled sprayers. For example, in 2011, better than one-fifth of those surveyed (21%) said they had no plans to purchase new units during the 2012 calendar year. In 2012, this percentage had dropped to 14% for the upcoming 2013 season.

But in 2014, only 12% of CropLife 100 retailers plan to sit on the sidelines when it comes to buying new sprayers for their fleets. Perhaps reflecting this level of confidence in the marketplace, virtually every self-propelled sprayer manufacturer is planning to introduce new or upgraded units to their family of products in time for the 2014 season to begin.

The Service Winner

If you are looking for some reasons why John Deere seems to be gaining in overall popularity and purchasing intent among ag retailers, look no further than the company’s level of service at its dealership level. For the past few years, the CropLife 100 survey has asked respondents which equipment manufacturer offers the best level of service to its customers. During 2012, Case IH finished first on this question at 40%, with John Deere finishing a close second at 37%.

But in 2013, John Deere has pulled into the lead. According to this year’s survey, John Deere was perceived as tops among manufacturers in service at 40%. Meanwhile, Case IH saw its share drop to 28%. AGCO was a fraction behind at 27%, an improvement of 10% from the 2012 CropLife 100 ag retailers survey.

Leave a Reply

CropLife 100 Stories

Student Young Worker CHS
CropLife 100CHS Supports #FirstJob Compact
October 24, 2016
CHS joins the White House and many of the country’s largest employers in signing a new initiative centered on helping Read More
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
CropLife 100Pinnacle Agriculture Launches Mission Seed Solutions
October 5, 2016
Pinnacle Agriculture Distribution, Inc. has launched its new proprietary seed company, Mission Seed Solutions, LLC. The firm will be based Read More
Pat Bowe The Andersons
CropLife 100An Eventful Year For The Andersons
October 1, 2016
On November 2, 2015, Patrick Bowe was formerly appointed the new President/CEO of The Andersons, Inc. He became the first Read More
Trending Articles
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
AGCO RG700 cab
OpinionRoadblocks To Precision Ag Innovation
October 5, 2016
On August 29, I got to preside over the PrecisionAg Innovation Series event, “Game-Changing Advances in Precision Farming Technology,” developed Read More
J.C. Ramsdell containment system
EquipmentClear Opportunity In The Tank Market
October 4, 2016
Crop prices may be down, but steel prices are too — and that’s good news for retailers looking to add some Read More
WinField booth Farm Progress
Special ReportsTalking Weed Management Strategies At Farm Progress 2016
October 2, 2016
The annual Farm Progress Show — this year staged in Boone, IA — is always a great place to catch Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Latest News
Crop InputsOhio State Researchers Announce Progress on ‘Phos…
October 27, 2016
Researchers at The Ohio State University are investigating new techniques to detect organic phosphorus compounds in water samples from the Read More
Stewardship4R Nutrient Stewardship Certification Program To Launch…
October 26, 2016
The 4R Nutrient Stewardship Certification Program will expand the voluntary retailer program to the full state of Ohio, allowing nutrient Read More
AGCO RG700 at the 2015 National Farm Machinery Show
EquipmentAGCO Parts Rolls Out No-Interest, No-Payments Offer Via…
October 26, 2016
AGCO Corp. is now offering an innovative financing solution on qualifying Parts and Service transactions. Now through December 31, 2016, Read More
Soybean field
Crop InputsIncotec Invests In North America
October 25, 2016
Leading seed enhancement company Incotec, part of Croda, has announced an investment in their North America business. The total investment of Read More
Patriot 25th anniversary
SprayersCase IH Celebrates 25 Years Of Patriot Sprayers At Bens…
October 24, 2016
Case IH executives, employees and special guests celebrated 25 years of production of Case IH Patriot sprayers in a special Read More
4r Nutrient stewardship
StewardshipNominations For The 4R Advocate Program Due October 31
October 24, 2016
Nominations for the 4R Advocate program are due to The Fertilizer Institute by October 31, 2016. The program recognizes agricultural Read More
Corn close up
Eric SfiligojProtecting Agriculture’s Ability To Feed The World
October 24, 2016
The rate of change coming to agriculture is growing, and will continue to do so for the foreseeable future. This Read More
Student Young Worker CHS
CropLife 100CHS Supports #FirstJob Compact
October 24, 2016
CHS joins the White House and many of the country’s largest employers in signing a new initiative centered on helping Read More
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
ManagementThe Latest Dow-DuPont Rumor, Product of the Year Voting…
October 20, 2016
CropLife Editor Eric Sfiligoj shares a new rumor about the Dow-DuPont merger and updates on two CropLife-driven programs, the CropLife Read More
Soybean Closeup
FungicidesFMC Begins Registration Process For New Fungicide Activ…
October 19, 2016
FMC Agricultural Solutions has begun the joint U.S. EPA and Canadian Pest Management Regulatory Agency registration process for bixafen, a new Read More
Soil Young Corn
Industry NewsAgribusiness Search Firm Appoints New Managing Partner
October 18, 2016
Morris Bixby Group, a leading agribusiness search firm providing the highest quality professional recruiting and career advancement services since 2000, Read More
Wheat Field North Dakota
FertilizerUnited Suppliers Acquires Kansas Fertilizer Business
October 17, 2016
United Suppliers, Inc. has purchased the assets of Evans Enterprises, LLC, an ammonium chloride fertilizer business based in Olathe, KS. Read More
Corn Field
Industry NewsFMC Launches New Operations In Argentina, Exits Joint V…
October 17, 2016
FMC Corp. has exited its joint venture with Ruralco Soluciones S.A. FMC has launched new commercial operations, FMC Quimica S.A., Read More
Dow AgroSciences
InsecticidesRenewed Registration Issued For Products Containing Sul…
October 17, 2016
On October 14, 2016, the U.S. EPA re-established the registration of products containing sulfoxaflor (Isoclast Active), including Transform WG, Closer Read More
Eric SfiligojThe Whys Of Agriculture
October 17, 2016
During 2016, there have been myriad challenges facing the whole agricultural industry. Such wide ranging issues as water protection, sustainable Read More
Young Corn Field
FertilizerImproved Phosphorus Management Essential To Feeding Wor…
October 14, 2016
With a global population expected to reach 9 billion people by 2050, improved management of key essential nutrients such as Read More
ManagementHarvest and Crop Price Updates; EPA and Crop Protection…
October 13, 2016
Glyphosate and atrazine get public comment support from ARA as each is reviewed by EPA, and the latest on the Read More