AGCO, Deere Top Self-Propelled Sprayers Among Ag Retailers

No one who regularly follows the ag retail marketplace can deny the past few years have been extraordinarily good. Not only have overall revenues steadily grown for most companies, but higher commodity prices have motivated grower-customers to plant more acres than ever before. Of course, these added acres of corn, soybeans, wheat and cotton require various levels of tender-loving care — and this has translated into great sales in the area of custom application.

In 2012, the custom application sector crossed over the $1 billion sales mark for the first time since CropLife® magazine started its annual CropLife 100 rankings back in 1984. And it looks as though the good times for the category are continuing. According to the 2013 CropLife 100 survey, ag retailers this year saw custom application revenues top $1.2 billion — a healthy $100 million bump from the year before.

Naturally, with this level of revenue gains in the custom application sector, ag retailers have spent plenty of time upgrading their self-propelled sprayer fleets with brand new units sporting various colors of the rainbow. And which colors have proven to be the most popular over the past 12 months? Therein hangs an interesting tale, to say the least.

AGCO, Deere Neck-And-Neck

Since the CropLife 100 survey began tracking self-propelled sprayer fleet sizes back in 2006, one company — AGCO Corp. — has consistently lead the rest of the pack. Without exception, units sporting the company’s trademark yellow paint have remain­ed fixtures in more than 80% of the nation’s top ag retailers’ sprayer fleet (keeping in mind that most ag retailers have multiple sprayer manufacturers represented in their outlet yards).

And this trend has continued in 2013. According to this year’s CropLife 100 respondents, AGCO RoGators and Spra-Coupes are present in 82% of their sprayer fleets. Still, this is a slight decline from the 85% of ag retailers that claimed to have AGCO units in their fleet during the 2012 survey.

Of course, what has made 2013 really interesting in the sprayer arena is how the No. 2 position has played out. For several years now, John Deere has trailed AGCO in overall popularity when it comes to sprayers anywhere from 4% to 11% (the latter figure being the percentage spread between the two brands during 2012). For the most part, John Deere sprayers have been present in the 70% range of ag retailer fleets.

Until now, that is. According to the 2013 CropLife 100 survey, John Deere sprayers have finally cracked the 80% barrier, an improvement of 6% vs. 2012. Green sprayers now trail yellow ones by only 2% at the nation’s top ag retail outlets, so 2014 could be a very interesting year for the two category leaders.

Behind these two, red machines from Case IH have a solid hold on the No. 3 spot. According to the survey, Patriot models and their red cousins are present in 65% of the nation’s top ag retail fleets, down 8% from 2012.

As for the rest of pack, Hagie sprayers finished fourth in the 2013 survey, present in 20% of ag retail fleets. This was slightly ahead of GVM at 17% and Miller-St. Nazianz at 12%.

Buying Deere

Going back to the fight at the top of the self-propelled sprayer list, 2014 could be a very telling year for both AGCO and John Deere. As part of our annual CropLife 100 survey of the nation’s top ag retailers, we’ve asked respondents to tell us which companies they plan to buy new units from in the coming year. As with the percentage of manufacturers represented in their current fleets, this question can (and often does) have multiple answers to pick from.

And here again, the news is better for green machines than the rest of the pack. According to the 2013 CropLife 100 survey, 57% of those polled plan to buy John Deere sprayers in 2014. Meanwhile, AGCO sprayers finish a close second at 52%. In third place is Case IH with 43%, followed by GVM at 11%, Miller-St. Nazianz at 6% and Hagie at 5%.

Of course, even better news is that ag retailers are apparently staying in their spending mood when it comes to self-propelled sprayers. For example, in 2011, better than one-fifth of those surveyed (21%) said they had no plans to purchase new units during the 2012 calendar year. In 2012, this percentage had dropped to 14% for the upcoming 2013 season.

But in 2014, only 12% of CropLife 100 retailers plan to sit on the sidelines when it comes to buying new sprayers for their fleets. Perhaps reflecting this level of confidence in the marketplace, virtually every self-propelled sprayer manufacturer is planning to introduce new or upgraded units to their family of products in time for the 2014 season to begin.

The Service Winner

If you are looking for some reasons why John Deere seems to be gaining in overall popularity and purchasing intent among ag retailers, look no further than the company’s level of service at its dealership level. For the past few years, the CropLife 100 survey has asked respondents which equipment manufacturer offers the best level of service to its customers. During 2012, Case IH finished first on this question at 40%, with John Deere finishing a close second at 37%.

But in 2013, John Deere has pulled into the lead. According to this year’s survey, John Deere was perceived as tops among manufacturers in service at 40%. Meanwhile, Case IH saw its share drop to 28%. AGCO was a fraction behind at 27%, an improvement of 10% from the 2012 CropLife 100 ag retailers survey.

Leave a Reply

CropLife 100 Stories

Elburn Cooperative
CropLife 100Elburn Cooperative Members Vote To Join CHS
December 28, 2015
With 81% of eligible producers voting, 94% cast an affirmative ballot for Elburn Cooperative, a diversified agricultural retailer based out Read More
West Central Cooperative, Jefferson, IA
CropLife 100Farmers Cooperative-West Central Merger Approved
December 21, 2015
The members of Farmers Cooperative Co. (FC), Ames, IA, and West Central Cooperative, Ralston, IA, have both approved the merger Read More
Wheat Growers Innovation Center, Bath, SD
CropLife 100Wheat Growers Opens Innovation Center
December 21, 2015
Wheat Growers’ commitment in providing its farmer-owners with the latest in technological advancements now has a one-of-a-kind focal point, as Read More
CropLife 100ARA Selects The Andersons As 2015 Retailer Of The Year
December 9, 2015
The Agricultural Retailers Association today named Maumee, OH-based The Andersons as its Retailer of the Year for 2015. The award Read More
Top 100 Articles
Elburn Cooperative
CropLife 100Elburn Cooperative Members Vote To Join CHS
December 28, 2015
With 81% of eligible producers voting, 94% cast an affirmative ballot for Elburn Cooperative, a diversified agricultural retailer based out Read More
West Central Cooperative, Jefferson, IA
CropLife 100Farmers Cooperative-West Central Merger Approved
December 21, 2015
The members of Farmers Cooperative Co. (FC), Ames, IA, and West Central Cooperative, Ralston, IA, have both approved the merger Read More
Wheat Growers Innovation Center, Bath, SD
CropLife 100Wheat Growers Opens Innovation Center
December 21, 2015
Wheat Growers’ commitment in providing its farmer-owners with the latest in technological advancements now has a one-of-a-kind focal point, as Read More
CropLife 100ARA Selects The Andersons As 2015 Retailer Of The Year
December 9, 2015
The Agricultural Retailers Association today named Maumee, OH-based The Andersons as its Retailer of the Year for 2015. The award Read More
CPS Washington Court House John Deere Sprayer
CropLife 100Application Equipment Report: It Is Easy Being Green For Top 100 Ag Retailers
December 5, 2015
On The Muppets television show, Kermit the Frog is famous for singing a song about the troubles he encounters in Read More
Fertilizer Bin
CropLife 100Fertilizer Sales: Another Down Year For Top 100 Ag Retailers
December 4, 2015
In pure number terms, the fertilizer category still dominates all crop inputs/services among CropLife 100 ag retailers. In 2015, for Read More
Latest News
Crop Protection Products in storage
Crop InputsNewsweek: World Is ‘Awash In Glyphosate’
February 11, 2016
The world is awash in glyphosate, the active ingredient in the herbicide Roundup, produced by Monsanto. It has now become Read More
Crop InputsEPA: Let’s Talk Imidacloprid, Bees On February 18
February 11, 2016
EPA will hold an online technical briefing on its preliminary pollinator risk assessment for imidacloprid, a neonicotinoid insecticide, on Feb. Read More
ManagementThe latest on Syngenta-ChemChina Deal
February 11, 2016
Executive Editor Paul Schrimpf invites Jackie Pucci and Dave Frabotta from sister publication AgriBusiness Global to discuss the latest developments Read More
AdjuvantsUniversity of Illinois Confirms Adjuvant’s Perfor…
February 11, 2016
An independent University of Illinois study has shown that WETCIT adjuvant, now with TransPhloem technology, provides greater herbicide uptake and Read More
Crop InputsSyngenta’s Acuron Flexi Receives EPA Approval
February 11, 2016
Growers looking to control their toughest weeds with flexibility will have access to Acuron Flexi corn herbicide from Syngenta, now Read More
EquipmentAGCO Showcases White Planters 9800VE Series Planters AT…
February 11, 2016
AGCO unveiled the new White Planters 9800VE Series planter during the 2016 National Farm Machinery Show in Louisville, KY. The Read More
EquipmentCase Unveils 2000 Series Early Riser Planter At NFMS
February 10, 2016
Case IH revealed the all-new 2000 Series Early Riser planter to media and attendees at the opening of the National Read More
Syngenta Sign
Crop InputsSyngenta: Keep Ag In Mind During Election Season
February 10, 2016
As presidential candidates stake out their 2016 election platforms and key priorities, growers and their business partners should seek opportunities Read More
Crop InputsMarrone Bio Innovations Submits New Bio-Fungicide For E…
February 9, 2016
Marrone Bio Innovations, Inc. (MBI) today announced that it has submitted a new biological fungicide (MBI-110) to EPA. The broad spectrum Read More
Crop InputsWeed Expert: Adding A Second Herbicide Not Always Easy
February 9, 2016
In my last post, I reviewed some recent research that suggests one of the best ways to delay the evolution Read More
Crop InputsGenetic Literacy Project: Farmers Need More Herbicide C…
February 9, 2016
There are two things that I think just about every weed scientist can agree on, writes Andrew Kniss for The Read More
HerbicidesWeed Expert Warns North Dakota Growers Of Coming Herbic…
February 9, 2016
Ford Baldwin painted a bleak picture of weed control at a recent workshop here exploring the future of ag production, Read More
HerbicidesWSSA Announces New, Updated Free Web Resources
February 9, 2016
Today the Weed Science Society of American (WSSA) announced that new and updated educational materials for both weed scientists and Read More
Soybean field
FungicidesFour Arysta Fungicide Formulations Given FIFRA Approval…
February 8, 2016
Arysta LifeScience North America recently announced the issuance of Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) Section 2(ee) Recommendations for Read More
FungicidesAgri-Fos Systemic Fungicide Plus Receives EPA Registrat…
February 8, 2016
Vivid Life Sciences has announced the EPA registration of Agri-Fos Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, Read More
Crop InputsBayer Contests EPA’s Decision On Valuable Insecticide F…
February 5, 2016
Crop Science, a division of Bayer, has announced it has refused a request by the Environmental Protection Agency (EPA) to Read More
Wheat Field North Dakota
Seed/BiotechSyngenta Wins Seed Fraud Suit Against South Dakota Grow…
February 5, 2016
Syngenta has obtained a $25,000 settlement from Paul and John Mayclin, Mayclin Farms, Plankinton, SD, in response to their Plant Read More
ManagementOABA Annual Conference Wraps Up In Columbus
February 5, 2016
More than 300 Ohio AgriBusiness Association (OABA) members and industry professionals were on hand to engage in collaborative learning and Read More