AGCO, Deere Top Self-Propelled Sprayers Among Ag Retailers

No one who regularly follows the ag retail marketplace can deny the past few years have been extraordinarily good. Not only have overall revenues steadily grown for most companies, but higher commodity prices have motivated grower-customers to plant more acres than ever before. Of course, these added acres of corn, soybeans, wheat and cotton require various levels of tender-loving care — and this has translated into great sales in the area of custom application.

In 2012, the custom application sector crossed over the $1 billion sales mark for the first time since CropLife® magazine started its annual CropLife 100 rankings back in 1984. And it looks as though the good times for the category are continuing. According to the 2013 CropLife 100 survey, ag retailers this year saw custom application revenues top $1.2 billion — a healthy $100 million bump from the year before.

Naturally, with this level of revenue gains in the custom application sector, ag retailers have spent plenty of time upgrading their self-propelled sprayer fleets with brand new units sporting various colors of the rainbow. And which colors have proven to be the most popular over the past 12 months? Therein hangs an interesting tale, to say the least.

AGCO, Deere Neck-And-Neck

Since the CropLife 100 survey began tracking self-propelled sprayer fleet sizes back in 2006, one company — AGCO Corp. — has consistently lead the rest of the pack. Without exception, units sporting the company’s trademark yellow paint have remain­ed fixtures in more than 80% of the nation’s top ag retailers’ sprayer fleet (keeping in mind that most ag retailers have multiple sprayer manufacturers represented in their outlet yards).

And this trend has continued in 2013. According to this year’s CropLife 100 respondents, AGCO RoGators and Spra-Coupes are present in 82% of their sprayer fleets. Still, this is a slight decline from the 85% of ag retailers that claimed to have AGCO units in their fleet during the 2012 survey.

Of course, what has made 2013 really interesting in the sprayer arena is how the No. 2 position has played out. For several years now, John Deere has trailed AGCO in overall popularity when it comes to sprayers anywhere from 4% to 11% (the latter figure being the percentage spread between the two brands during 2012). For the most part, John Deere sprayers have been present in the 70% range of ag retailer fleets.

Until now, that is. According to the 2013 CropLife 100 survey, John Deere sprayers have finally cracked the 80% barrier, an improvement of 6% vs. 2012. Green sprayers now trail yellow ones by only 2% at the nation’s top ag retail outlets, so 2014 could be a very interesting year for the two category leaders.

Behind these two, red machines from Case IH have a solid hold on the No. 3 spot. According to the survey, Patriot models and their red cousins are present in 65% of the nation’s top ag retail fleets, down 8% from 2012.

As for the rest of pack, Hagie sprayers finished fourth in the 2013 survey, present in 20% of ag retail fleets. This was slightly ahead of GVM at 17% and Miller-St. Nazianz at 12%.

Buying Deere

Going back to the fight at the top of the self-propelled sprayer list, 2014 could be a very telling year for both AGCO and John Deere. As part of our annual CropLife 100 survey of the nation’s top ag retailers, we’ve asked respondents to tell us which companies they plan to buy new units from in the coming year. As with the percentage of manufacturers represented in their current fleets, this question can (and often does) have multiple answers to pick from.

And here again, the news is better for green machines than the rest of the pack. According to the 2013 CropLife 100 survey, 57% of those polled plan to buy John Deere sprayers in 2014. Meanwhile, AGCO sprayers finish a close second at 52%. In third place is Case IH with 43%, followed by GVM at 11%, Miller-St. Nazianz at 6% and Hagie at 5%.

Of course, even better news is that ag retailers are apparently staying in their spending mood when it comes to self-propelled sprayers. For example, in 2011, better than one-fifth of those surveyed (21%) said they had no plans to purchase new units during the 2012 calendar year. In 2012, this percentage had dropped to 14% for the upcoming 2013 season.

But in 2014, only 12% of CropLife 100 retailers plan to sit on the sidelines when it comes to buying new sprayers for their fleets. Perhaps reflecting this level of confidence in the marketplace, virtually every self-propelled sprayer manufacturer is planning to introduce new or upgraded units to their family of products in time for the 2014 season to begin.

The Service Winner

If you are looking for some reasons why John Deere seems to be gaining in overall popularity and purchasing intent among ag retailers, look no further than the company’s level of service at its dealership level. For the past few years, the CropLife 100 survey has asked respondents which equipment manufacturer offers the best level of service to its customers. During 2012, Case IH finished first on this question at 40%, with John Deere finishing a close second at 37%.

But in 2013, John Deere has pulled into the lead. According to this year’s survey, John Deere was perceived as tops among manufacturers in service at 40%. Meanwhile, Case IH saw its share drop to 28%. AGCO was a fraction behind at 27%, an improvement of 10% from the 2012 CropLife 100 ag retailers survey.

Leave a Reply

CropLife 100 Stories
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100CHS To Acquire Illinois River Energy Ethanol Plant
May 1, 2014
CHS has signed an agreement with Sinav Ltd. to acquire 100% of the company's stock, which includes Illinois River Energy, a 133-million-gallon-per-year ethanol plant at Rochelle, IL. Read More
Top 100 Articles
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
CropLife 100BRANDT Gearing Up For Another NASCAR Season
January 13, 2015
BRANDT will return for its fifth year as a primary sponsor of the No. 51 driven by Justin Allgaier in the NASCAR Sprint Cup Series. Read More
Latest News
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfliligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Ali…
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
Eric SfiligojGMO Or DNA? LOL Or WTF?
January 19, 2015
A new survey finds the American public seems generally confused when it comes to any three-letter descriptor for their food. Read More
FertilizerAGROTAIN Wins No-Till Product Of The Year Again
January 19, 2015
This marks the 10th straight year AGROTAIN nitrogen stabilizer has been named the top product in this category; no other product has matched this honor Read More
FertilizerTFI President To Give Update On Nutrient Management Eff…
January 19, 2015
The Fertilizer Institute President Chris Jahn will give the keynote address at the 2015 Ohio AgriBusiness Association Industry Conference February 4. Read More
Seed/BiotechUnderstanding The Role Of Seed Enhancers In Seed Treame…
January 17, 2015
Seed enhancers such as polymer play a key part in helping to improve germination, seed growth or accuracy of planting. Read More
Crop InputsUSDA Signs Off On Dicamba-Tolerant Trait In Cotton, Soy…
January 16, 2015
A registration decision by EPA for BASF's Engenia herbicide is anticipated to follow the dicamba-tolerant trait deregulation milestone. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
Crop InputsDan Clinker Joins Monty’s Sales Team
January 16, 2015
Monty's Plant Food Co. has hired Dan Clinker as a Product Consultant and Sales Support Representative for the Central Ohio region. Read More