Bruce Erickson
Bruce Erickson is the Agronomy Education Distance and Outreach Director at Purdue University, West Lafayette, IN. He can be reached at [email protected].
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Precision Ag’s Changing Landscape: What’s Rising, What’s Falling in 2026
Drone applications and cloud-based tools expand their footprint while variable-rate practices and imagery services lose traction, according to the latest Purdue survey.
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2026 CropLife/Purdue Survey Reveals Shifting Priorities in Precision Agriculture
Drone services continue expanding, but dealers remain cautious about AI, automation, and profitability in precision agriculture.
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The 2025 CropLife/Purdue Precision Adoption Survey: Making Way for New Ag Tech
Learn how ag retailers are embracing new digital agriculture as they reevaluate their traditional offerings.
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Precision Agriculture Survey: Ag Retailers Share What They Think About AI, Drones and Other Technologies
While adoption rates are picking up for many forms of precision technology, including artificial intelligence, there is still plenty of room to go.
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Precision Survey: Ag Dealers Respond to Marketplace Shifts
The 2023 CropLife/Purdue survey found ag retailers are focused on precision ag solutions that drive efficiency and streamline operations.
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2022 Precision Survey: As Ag Economy Shifts, So Does Technology Use By Retailers
The Purdue study shows shifting technology use, concurrent with the dramatic swings in the prices of agricultural products and in the costs of growing…
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2021 Precision Agriculture Dealership Survey Confirms A Data Driven Market For Retailers
Fewer obstacles and improving data value are driving optimism about precision programs among ag retailers.
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2020 Precision Ag Dealership Survey: Moving the Needle on Decision Agriculture
The 2020 survey reveals continued gains in use of pooled data among retailers, a strong indicator of the increasing value of technology implementation.
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2019 Precision Agriculture Dealership Survey: More Moves Toward Decision Agriculture
Editor’s note: The CropLife® magazine/Purdue University Precision Agriculture Dealership Survey is the longest-running continuous survey of precision farming adoption. The 165 respondents included cooperatives…
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2017 Precision Dealership Survey: Making the Turn Toward Decision Agriculture
Editor’s note: The CropLife®/Purdue precision dealer services survey is the longest-running continuous survey of precision farming adoption. The 209 respondents included cooperatives (47%), independent…
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