Digital Collaboration is the edge you need in times of disruption

The 2022 growing season is challenging all of us in the agricultural supply chain, and it doesn’t look like the time of shortages, high inflation and shipping delays will be behind us anytime soon. With all these factors involved, many ag retailers focus on continuing to do what has worked for them time and time again. However, with supply chain disruption comes the disruption of the status quo…begging the question “could we be doing something different?”

While product availability and cost is certainly top of mind for many growers right now, the need and desire to digitize the way they operate hasn’t abated. Some growers might decide to adopt their own digital platform to streamline farm data, just like some ag retailers use a stand-alone digital platform to digitize their operation. However, both are missing out on the most important factor in this scenario: seamless digital collaboration.

Instead of waiting for a competitor, or disruptor like FBN, to meet your grower clients and offer them bespoke digital solutions, I think it pays to stay one step ahead of the pack. The best way to think about this is: if other companies are having success with digital technology faster than you, this is a sign of complacency within your organization. In other words: are you a taxi business waiting for ride-share apps to come and kill your business, or are you staying ahead of them?

At Agworld we believe that adopting technology that allows you to collaborate with your grower clients is better than adopting stand-alone technology that only benefits your own organization. By extending your grower relationships digitally you are able to strengthen your relationships, increase client retention, and become your growers’ trusted advisor on their digital journey.

So, what does this look like? The Agworld platform is designed to digitize all important agronomy work streams for ag retailers, such as planning, forecasting, agronomy, applications and billing. Growers are able to interact with the plans, budgets and recommendations you have created for them on the Agworld platform and turn this data into their own application records with the tap of a button. Simple? You bet!

Technology should be easy to use; both within ag retail organizations as well as for grower clients, ease of use plus functionality equal adoption. And this is where Agworld excels – whether you are talking to crop consultants, farmers, applicators, admin staff or anyone else on the Agworld platform they love Agworld because it is easy to use! Curious to see for yourself why Agworld’s industry-leading platform is so popular with America’s Ag Retailers, agronomists and growers? We look forward to having a chat with you at TechHub Live in Indianapolis!