Smart Tech
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Opinion: The Value of Collaboration in Ag Technology
Helping farmers manage their risk and reward should be front and center for service providers aiming to provide digital services to growers.
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Precision Ag Technology Boosts Land Values for Users
There’s strong evidence that precision ag makes land more profitable, translating into higher market value for aggressive tech users.
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Co-ops and Precision Ag: Finding an Advantage in a Changing Environment
Focusing on providing growers’ a material ROI from precision ag solutions will be key for co-ops looking to leverage precision ag.
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Frenchman Valley Cooperative: Lessons Learned, Lessons Applied in Precision Agriculture
Jeff Wessels puts two decades of precision experience into practice in his new leadership role at Frenchman Valley Cooperative.
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MFA: Mainstreaming Precision Ag Services
Thad Becker leads MFA’s precision service efforts, designed for broad customer appeal to create loyalty and increase sales.
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Climate Corp. Adds Accomplished Tech Leader as Chief Product Officer
An agriculture company has successfully lured a tech industry standout to take on a significant role in shaping its future.
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Advancing Technology in Weather Data and Forecasting
Retailers must understand what systems can deliver, and how they meet specific needs, to make the most of weather data.
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2020 Precision Ag Dealership Survey: Moving the Needle on Decision Agriculture
The 2020 survey reveals continued gains in use of pooled data among retailers, a strong indicator of the increasing value of technology implementation.
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Retail-Centric Venture Capital Investment Takes Center Stage with New Funding in Taranis, Growers Edge
It’s great to see venture-driven entities recognize the value of the retailer and trusted adviser in the crop production process, says Editor Paul Schrimpf.
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Taranis Secures $30M in Additional Funding
With Taranis’ support, growers, retailers, cooperatives, and crop consultants can detect, analyze, and treat crop issues at their earliest signs.
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