MFA: Mainstreaming Precision Ag Services
There’s no ironclad approach to building business through a precision program offering, writes Paul Schrimpf on PrecisionAg.com. There are as many nuanced approaches to success as there are retail organizations serving agriculture.
But one thing is almost always certain: Whatever approach is taken must be ingrained in the culture of the organization and driven from the top. This is certainly the case at MFA Inc., which dominates the retail landscape in Missouri and bordering areas of Arkansas, Kansas, and Iowa from its headquarters in Columbia, MO.
Thad Becker, Precision Agronomy Manager at MFA, oversees the cooperative’s Precision Advantage program and works hard to make a clear and straight path for everyone who works within the sphere of technology services. Put simply, the goal is to build customer loyalty and input sales by providing technology-driven recommendations to farmer-customers.
“My ultimate goal is not to see how I can maximize the profits from precision services,” Becker says. “MFA is committed to the precision business as a relationship builder and a value builder. We do it better than anyone else in the territory. We are going to be out there ahead of the curve and making sure what we are doing is consistent. We want to sell and service the products that are our core business, and that’s fertilizer, crop protection chemicals, and seed.”