Grower and Precision Ag Services: Opportunities Lost
I often spend time with growers, talking about their operations, and the processes they go through each season to do what they do on the farm, writes Jeremy Wilson on PrecisionAg.com.
Reflecting on the content of these discussions, it’s obvious to me that the volume of data being collected by producers that ends up either completely unused, or seriously underused, is even larger than I once thought.
As an industry, we continue the push to get growers to invest in more and more technology — technology that is capturing valuable data about what’s happening in producer fields. However, it’s clear to me that this data is not only being allowed to lay fallow, but the level of apathy among producers about ever being able to realize the promise these technologies are supposed to deliver is growing.
That’s disappointing. The best quote I heard from recent discussions was this: “I’ve collected yield data for 12 years and planting data for six, but still don’t think the data has brought me any value!”