News
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Year-Long Commitment
Not unlike the commitment it takes to be truly successful in selling seed, we’ve made a commitment to cover the…
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Building The Buying Vision
A recent review of U.S. companies showed approximately 70% frequently miss their sales targets. Most of these companies have good…
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The Misinformation Age
As a trade journalist and acknowledged information junkie, I probably shouldn’t make this next statement in print. But I will.…
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Spreading The Wealth
Summer shows bring new equipment; before you test drive the big rigs at the Midwest AG Industries Exposition (MAGIE) and…
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Bring On The Salsa
I was going out to lunch with a co-worker a couple of weeks ago, traveling to that area of the…
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Gravy Time For Guidance
Many segments of the ag industry have money to spend this year, but they want to invest it wisely. That’s…
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‘Do I Spray Today?’
It’s a decision each custom applicator faces many times during the growing season, whether behind the wheel of a spray…
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This And That
Well, here we are in mid-April, and that generally means one thing. You’re reading this column early in the morning,…
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Where Is Site-Specific Agriculture Headed?
Precision agriculture and site-specific technologies have been around for well over a decade now. Over that time, new technologies and…
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Lightbars Become Brilliant
Basic lightbars have been around for a long time now, but manufacturers are still finding ways to make them better.…
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Responding To A Changing Market
The verdict is in — more corn in 2007 was good for everybody in the ag retail business. In particular,…
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Smart “Ears” To The Sky
Receiver and satellite technologies continued to show gains this past year. The buzz this season has been to purchase units…