Harden’s Message to ERA Winners: Do Tell Your Good Stories
As the daughter of a peanut farmer, Krysta Harden, Chief Sustainability Officer for DuPont Crop Protection, understands the importance the Environmental Respect program has played in the lives of both the company and its recipients. “This program is an important part of what our company does — recognize good stewards,” said Harden, speaking at the 2017 Environmental Respect Award celebration week, held in Wilmington, DE, in mid-July. “The connection you winners have made as part of this program to our customers is invaluable.”
Recognizing those ag retailers from around the globe that have gone above-and-beyond when it comes to their environmental stewardship has taken on increased importance in today’s world, she said. “Right now, we have a disconnect with consumers across the globe about what agriculture does and stands for,” said Harden.