BRANDT Expands Relationship with Solagri Tunisia
BRANDT, ranked No. 22 on the CropLife 100, has signed an exclusive distribution agreement with Solagri Tunisia to distribute BRANDT’s proprietary nutrition and sustainable products throughout the African country.
The focus of this agreement is on BRANDT’s proprietary foliar nutrient line, Manni-Plex, as well as additional specialty humic acid and seaweed nutritionals. The products will be targeted to the wheat, grape, vegetable and olive markets throughout Tunisia. The rollout and sales efforts will be led by Didier Bassaber, Business and Sales Manager for BRANDT’s Middle East and North Africa regions; as well Akil Fersi, General Manager at Solagri.
“We are very excited to partner with Solagri and expand the use of BRANDT nutritionals in Tunisian agriculture,” said Dr. Ramon Georgis, Director of International Business for BRANDT. “They are a world class organization and will do a great job of bringing BRANDT technology and innovation to this market.”
Solagri is a leading supplier of agricultural chemicals and plant nutrients in Tunisia. It is a subsidiary of the Rose Blanche Group, which serves the agriculture and food processing industries in Africa. Rose Blanche is one of the largest global corporations focused on wheat milling and pasta processing, and operates one of the largest seed operations in North Africa.
Before the agreement with Solagri, BRANDT had a distribution agreement with another Rose Blanche subsidiary, CMA Tunisia, since 2013. After a corporate restructuring, Rose Blanche established Solagri to focus on the sales and distribution of fertilizers and pesticides. CMA is now focused on harvesting wheat at its 45 retail locations.