Paul Schrimpf
Paul Schrimpf is Director of Marketing and Communications at AgGateway and served as an editor at Farm Chemicals/CropLife from 1998 to 2022.
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Serving Your Customer Of The Future
One of the most important considerations for any business that’s planning for its own long term sustainability is figuring out who his customer will…
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Making A Difference
At our PACE Advisory Council meeting last October, one of the most captivating topics the group discussed was generational turnover. Not surprisingly, we spent…
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Precision Agriculture: The Solutions Approach
Trimble has always been known for delivering exemplary technology for precision agriculture use, but has most recently ramped up its efforts to be something…
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Thinking Forward
The time to panic is when things are going really well. As a kid who grew up Catholic, it was the mantra we lived…
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Selling Seed With Knowledge
Given that agricultural retailers boast a half-century of expertise in fertilizer delivery and service, it’s no wonder that the gravitational pull of business keeps…
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A Year Of Learning
Well, it’s the last column of the year, and I find myself writing this as I sit alone in a hotel room at the…
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Stepping Forward On Standards
The lack of data standards in precision agriculture has hampered broader adoption of high-technology products and techniques for years. But the proliferation of new…
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Big Picture: Beyond 2011
Predicting too far into the future can be hazardous. Consider the track record of such movies as 1936’s “Things To Come,” which speculated that…
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Market Overview: A Study In Contrasts
Based on pure numbers, the agricultural marketplace is enjoying its best year ever. According to CropLife’s® annual CropLife 100 ag retailers survey, revenue for…
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Fertilizer Market Volatility: The Elephant In The Room
For the second time in three years, retailers are on pins and needles over the state of the fertilizer market, as the usually gentle…
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