Paul Schrimpf
Paul Schrimpf is Director of Marketing and Communications at AgGateway and served as an editor at Farm Chemicals/CropLife from 1998 to 2022.
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Quest for Simplicity: The Latest in Agricultural Software for Retailers
Though collaboration and product development, suppliers are delivering software tools that support the retail business and the customer relationship.
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Tillable CEO Gives Insight on Climate Breakup, Next Steps
Tillable CEO Corbett Kull reflects on Climate Corp. terminating its partnership, the dark side of social media, and what’s next for the agtech startup.
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Crop Protection Moves Focus to Managing Weed Control Systems
With plenty of product in the tanks, retailers aim to manage the myriad weed control systems in 2020.
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Climate Corp. Nixes Tillable Agreement: Will It Cast a Long Shadow on Trust in Data Sharing?
I’ve spent the last couple of months through editorials, stories, and even on camera in my weekly video noting the amount of productive collaboration…
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Deere Makes Play to Change the Narrative of Farming and Technology
John Deere’s display at this year’s Consumer Electronics Show gives evidence to just how far agriculture has come with technology.
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Continuum Ag: Digging Into Soil Health
Mitchell Hora’s Continuum Ag company is working to not only understand the intricacies of soil health but also how to establish continuous improvement.
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Our Not-So-Crystal Ball in Precision Agriculture
Twenty years later, it’s worth a look back at a few of our predictions. Or maybe it isn’t.
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Farewell to the Ag Retailer’s Ultimate Champion
Every move retailers make to improve customer service, solidify manufacturer partnerships, and increase the efficiency and profitability of the operation is a tribute to…
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A Turning Point Year for Collaboration in Agriculture
Despite the relatively positive vibrations we received from retailers who filled out the CropLife 100 surveys this fall, pretty much everyone else was ready…
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Agricultural Retailers: ‘We’re on to 2020’
Take whatever lessons you can from a rugged 2019 and look ahead to the new year.
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