Eric Sfiligoj
Sfiligoj is the Editor for both CropLife and CropLife IRON magazines. He travels regularly to cover industry events and has been dedicated to the ag retail industry since he joined the staff in 2000.
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Perceived Knowledge
How well do you, the retailer, know your customer? Before answering this question, consider the findings of a recent study of retailer perceptions regarding…
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Great Explanations
Confusing. Frustrating. Complicated. When talking about the state of the fertilizer industry, these are just some of the words being tossed about by ag…
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Shampoo Economics
For several months now, there has been one topic dominating all conversation among ag retailers — the state of the fertilizer market. In this…
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A Perilous Descent
In CropLife magazine’s January 2008 outlook issue, we compared the fertilizer marketplace to a mountain, pointing out that the industry was poised for a…
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Rice Capades
What does a rice shortage in China have to do with U.S. agriculture? Hold that thought for a moment … First off, let’s consider…
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Continuing The Winning Streak
Chances are, 20 years from now market observers of the crop protection product business will look back on their performance in 2007 and 2008…
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Fertilizer: A Year At The Top
When historians look back at 2008, they are likely to view it as the absolute best of times for the fertilizer marketplace. Of course,…
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CropLife 100: Machine Works
For the custom application business, 2008 was a good year — not great, but good. Overall according to the figures compiled in the 2008…
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CropLife 100: Silver Anniversary
This year marks the 25th anniversary for the CropLife 100 ag retailer report. When CropLife® started planning for this milestone event, we were hopeful…
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Happy New Fear
Usually, I love this time of the year. The holidays always have a festive feel that brings back memories of childhood. Also, our magazine…
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