Alexander Reichert

More than anything, collaboration should be top of mind for everyone involved — from growers and retailers, to their technology partners.

These four pillars can be used as a framework for any ag retailer looking to integrate digital into the way they go to market.

While every ag retailer is different, there are a few key pieces to consider in your strategy, regardless of where you are on your journey.

While necessary for any comprehensive solution, eCommerce should not be the primary focus of your digital customer experience.

Retailers sit at the crossroads between suppliers and the farm gate — and are uniquely positioned to deliver on a digital transformation that will bring value to growers.