New Agricultural Carbon Alliance Brings Immediate Revenue-Accelerating Opportunities to Growers
The next generation of carbon programs has come to the agriculture industry with advancements that maximize financial gain for growers. It’s driven by a new alliance between Bluesource, a prominent and respected carbon project developer and retailer, and globally recognized agtech B Corp Locus Agricultural Solutions (Locus AG). The two environmentally focused companies have combined expertise to transform Locus AG’s award-winning CarbonNOW program into the leading carbon farming incentive with a stronger buyer network, better monetization, and more transparency than other offerings.
The CarbonNOW program has been named the top environmental project in the U.S. and a world-changing idea. Through the alliance with Bluesource, CarbonNOW growers will have additional economic opportunities through three revenue streams:
1. High-Quality Carbon Credits. CarbonNOW growers will be the first to generate ag-based carbon credits for Bluesource’s strong network of global buyers by implementing a multitude of conservation practices. The credits will be marketed as high-quality offerings to ensure they achieve a premium price in the carbon market.
“We’re focusing on quality over quantity—following internationally recognized carbon standards and methodologies to produce premium carbon credits,” said Ben Massie, VP of environmental markets at Bluesource. “But these credits aren’t just emission reductions; growers deserve to be recognized for their efforts and we highlight their individual stories to ensure carbon buyers understand the full impact of their investment.”
CarbonNOW offers full transparency with better monetization than other programs. Locus AG field representatives work one-on-one with each grower to manage the entire carbon credit process, making the program easy to implement and minimizing time to completion.
“Our team is on the ground taking a personalized approach to lead growers through every step,” said Grant Aldridge, CEO of Locus AG. “They trust us and know we have the expertise and tools to get them the highest ROI with the best incentives to implement these practices.”
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