GROWMARK Celebrates One Year Anniversary of Technology Testing Program
With technology powering more of our professional and personal lives in this new age of social distancing, GROWMARK’s AgValidity program is more vital than ever. And this month, the AgValidity team is celebrating its first year of delivering value to GROWMARK/FS customers.
With new technology products from both legacy and startup companies bombarding the agricultural market every day, AgValidity was designed to focus on research and development to cut through the clutter and bring FS customers the best combination of personalized solutions. In its first 12 months, the program vetted dozens of products through hands-on testing at FS-branded locations through North America.
“We learned agriculture is dynamic so building data sets, models and true use cases can be difficult and patience is needed,” said Lance Ruppert, director of agronomy marketing technology for GROWMARK. “The breadth of the GROWMARK System is critical as multiple sites across a large geography helps minimize the effects of soil type and weather on data analysis.”
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