Frontier Fields Program from Mosaic Biosciences Receives Honors from NAMA
The Frontier Fields program from Mosaic Biosciences won first place in the Digital Content category at the National Agri-Marketing Association’s (NAMA) Best of NAMA Awards last week.
As part of its commitment to transparency, Mosaic Biosciences launched the Frontier Fields program to document real farmers’ experiences and honest opinions of biologicals during the 2024 growing season. In its inaugural season, the Frontier Fields docuseries captured the attention of farmers across the country garnering more than 1.7 million views and 5.9 million minutes of total watch time on YouTube.
“This recognition from the National Agri-Marketing Association confirms that our efforts to share authentic farmer experiences with biologicals are making an impact,” said Jenny Wang, Executive Vice President, Commercial, Mosaic. “We know that farmers trust other farmers. That’s why we created the Frontier Fields program – to provide real insights from real farmers.”
Frontier Fields Season 1 followed six farmers, including Jake Drozd and Ryan Drozd of Allegan, Michigan; Andrew Focht of Villisca, Iowa; Brooks Reid of Brunswick, Missouri; Granvil Travis of Belknap, Illinois; and Dave Schrock of Bremen, Indiana, as they trialed BioPath®, a bio crop nutrition product from Mosaic Biosciences, on their farms.
“Frontier Fields would not have been possible without the farmers who were willing to participate and go on camera to share their authentic experiences,” said Wang. “Much of our success with the docuseries can be attributed to their honest feedback and real-world insights about how biologicals work.”
To continue sharing real, on-farm experiences with biologicals, Frontier Fields from Mosaic Biosciences is returning for a second season. This year, six new farmers will conduct trials and provide insights about how Mosaic Biosciences products perform in the real world.
To follow the Frontier Fields farmers and their stories, visit FrontierFields.com.
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