Wilbur-Ellis Rosebud: Respecting The Land

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The Wilbur-Ellis Co. outlet in Rosebud, TX, takes a unique approach to its stewardship efforts — treat the world with the same level of respect that it treats its grower-customers. “As in life, if you treat others fair and with respect, they will treat you the same in return,” says Justin Allen, branch manager. “I think Mother Nature is no different. It is our responsibility, for our generation and future ones, to keep the environment as clean and productive as we can.”

Following through on this philosophy, Wilbur-Ellis Rosebud keeps all of its bulk tanks under roof with proper containment. The tanks also feature a manifold system that the outlet says will keep contamination from happening when product is being loaded. Wilbur-Ellis Rosebud also has implemented an extensive safety program. The company keeps local emergency response teams aware and up-to-date on its safety and emergency plans. In fact, says Allen, these efforts have not gone unnoticed. “In 2010, we won the Top Safety and Regulatory Award for the entire company,” he says.

Spreading its stewardship message is also important at the outlet. Annually, Wilbur-Ellis Rosebud conducts field days to bring customers in to look at new and current products and educate them on the best methods to help improve their bottom lines.

“It is an investment in Wilbur-Ellis’ future because we believe in stewarding our products and helping our customers make a return on their investment,” says Allen. “If we do this, then we are being stewards of the environment.”

Note: Wilbur-Ellis Co.’s outlet in Rosebud, TX, was a 2011 state Environmental Respect Award winner. For more information on this program, which is sponsored by DuPont, click here.

Sfiligoj is the Editor for both CropLife and CropLife IRON magazines. He travels regularly to cover industry events and has been dedicated to the ag retail industry since he joined the staff in 2000.
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