Sustainability In Agriculture: The Right Place & Right Time

4R Nutrient Stewardship diagram

There’s something to be said about being at the right place and the right time. Now fertilizer retailers can add right rate and right source to that old adage. The 4Rs refers to the right place, time, rate and source. And Nick Sommers, a crop consultant with Crop Production Services (CPS) in Delphi, IN, says the advantage to the 4R Nutrient Stewardship program is that it provides an outline for retailers to use as a self review to see if there are any areas “up for improvement.”

The 4R philosophy revolves around the premise that four aspects of fertilizer management are interconnected and none of the four can be right when any one of them is wrong. Soil conditions, cropping systems, management techniques and climate all play into the scientific principles of 4R:

“It is nice to have the chance to be a part of a start up program that is being proactive in telling the story of American agriculture,” says Sommers. “I think 4R gives us a checklist to see what we can do to grow those aspects of our business that are promoting nutrient stewardship, thanks to the direction of the Institute.”

The Institute Sommers is referring to is The Fertilizer Institute (TFI), the industry voice that represents the public policy, communication and statistical needs of producers, importers, wholesalers and retailers. TFI is working collaboratively with the Canadian Fertilizer Institute, the International Fertilizer Industry Association and the International Plant Nutrition Institute in making the awareness and adoption of 4R a top priority.

“I know TFI and the 4R program is filling a void that we have had — the advocacy portion,” explains Sommers. “I think that’s probably the biggest advantage to this program. It’s not so much the technology that’s offered, but that it’s bringing it all together as one so we can present it to our consumers and the public in the fashion that says: ‘Hey look at what we can do. We are environmental stewards here, stewards of the land and we’re members of your community.’”

The Retailers’ Role

Kathy Mathers, TFI’s vice president of public affairs, says she’s thrilled to hear that retailers are helping growers meet not only their economic and social goals, but that they are doing it in a way to address environmental issues that may be specific within their region. One of the ways TFI is recognizing the adoption of the program is with its 4R Advocate Award Program.

Launched last fall, this grower recognition program rewards agricultural retailers and producers who are leading the way in implementing the 4R system. Sommers nominated one of its CPS’ grower-customers, Todd Welch. Welch manages a 2,300-acre corn, wheat and soybean farm and a 25,000 hog operation.

The award program is just one component of TFI’s larger rollout of the 4R system. The organization is educating members and growers about the 4Rs at agricultural trade shows, member company visits and other 4R speaking engagements.

Retailers can also look to the Web­site called www.nutrientstewardship.com, which serves to introduce the 4R concept to help educate their customers. A brochure titled “Implementing 4R Nutrient Stewardship on the Farm Right Now” is available as a PDF at the Website or hard copies can be shipped by contacting the TFI office in Washington, DC.

“One of our primary goals in setting up the 4R program was to offer a support system for retailers and their customers that would assist them in increasing their production and profitability,” says Mathers, “all while keeping a close watch on that environmental component.”

Protecting the environment is key in the 4R system and Mathers says the fertilizer industry is taking a proactive stance in its use of nutrients. Before the 4R Nutrient Ste­wardship program can be implemented, it requires the use of best management practices (BMPs). BMPs optimize fertilizer use, says Mathers. She explains that the challenge for many ag retailers is to match nutrient supply with crop requirements and to minimize nutrient losses from fields. BMPs chosen for a given farm are dependent on local soil and climatic conditions, crop, management conditions and other site specific factors.

“Pressure to limit the use of fertilizers is increasing,” she explains. “Legislative, regulatory and non-government organization activities, including legal action pertaining to nutrients in the environment, are taking place on national, regional, state and local levels,” Mathers says, citing that one such example includes federal government and environmental groups asking for additional regulations and pollution reduction strategies. These include reductions, and potentially, bans on nutrient applications.

Playing A Bigger Role

The stress of population growth is another reason why ag retailers should promote the 4P program. Case in point: The global population is on track to increase by more than two billion people in the next 40 years. With that comes the indication that agricultural production needs to double by 2050.

Industry experts agree that increased production of food, fiber and fuel will only be achieved by intensified production and not through expansion of an arable land base. Genetic and biotech seed industries have predicted yield increases of 3% to 4% per year. However, to optimize the yields of advanced seeds, fertilizer inputs must be optimized to provide the greatest potential for success.

“What makes the 4R system different from other programs we have launched is that it is designed specifically for retailers,” Mathers explains. “Retailers greatly influence growers, and if we can provide them with the necessary tools, together we will have a unified message.”

“We all want to be advocates for agriculture,” emphasizes CPS’ Sommers. “And the 4R system helps us work towards that effort.”

Topics:

Leave a Reply

Stewardship Stories

ManagementThink You Know Water? Take WinField United’s ‘Unchartered Waters’ Quiz Via NatGeo
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Nebraska landscape Photo courtesy of Richard Hurd
ManagementNebraska Water: Another Opportunity To Sell Value
March 8, 2017
Keith Byerly has been an Advanced Cropping Systems (ACS) Manager with York, NE-headquartered, No. 13-ranked CropLife 100 retailer Central Valley Read More
Surface renewal station University of California, Davis
ManagementTechnology Vital In California Water Management
March 7, 2017
In this arid state, producers are exploring new ways to use water more efficiently. Drip irrigation, in particular, continues to Read More
California Crop
ManagementCalifornia Water Saga Takes A Turn
March 7, 2017
Stunning rain and snowfall in California have been making national headlines over the last few months. Initial reaction would be Read More
Trending Articles
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teaching Fertilizer Education
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Latest News
Soybean Closeup
FungicidesNew CROSSOVER PRO Formulation Offers Insect and Disease…
March 29, 2017
INNVICTIS CROP CARE, LLC has launched CROSSOVER PRO as a first of its kind formulation combining propiconazole and lambda-cyhalothrin for Read More
Trade Summit
Crop Inputs3 Compelling Reasons to Attend the AgriBusiness Global …
March 29, 2017
The AgriBusiness Global Trade Summit is the world’s premier sourcing event for crop protection and plant health products. Its core Read More
ManagementStudy: Farming Becoming Riskier Under Climate Change
March 28, 2017
Scientists the world over are working to predict how climate change will affect our planet. It is an extremely complex Read More
Young Corn Plants
Crop NutritionProtecting Nitrogen Provides Economic, Environmental RO…
March 28, 2017
Every business looks to improve its return on investment and reduce its risk of loss. Farmers are no different, yet Read More
Water Drainage
Eric SfiligojDMWW Lawsuit Dismissal Good News for Ag
March 27, 2017
On March 17 while most of the nation was toasting St. Patrick’s Day, agriculture was likely lifting a glass (or Read More
Eric Jenks, Wilbur-Ellis
Crop InputsWilbur-Ellis Launches ADVANTIGRO Plant Growth Regulator…
March 27, 2017
Wilbur-Ellis Agribusiness, a recognized leader in the marketing and distribution of crop protection, seed and nutritional products, as well as Read More
Yara West Sacramento Ribbon Cutting
Crop InputsYara West Sacramento Is Newest Addition
March 27, 2017
Yara’s West Sacramento Terminal was officially welcomed March 21 as the newest Yara North America facility in the U.S. While continually Read More
UncategorizedPrecision Ag, Iowa Water, and GM Corn Updates
March 24, 2017
Editors Paul Schrimpf and Eric Sfiligoj look at the state of precision agriculture, the dismissal of the Des Moines Water Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters Biostimulants Market Wit…
March 23, 2017
Marrone Bio Innovations, Inc. is expanding beyond biopesticides and crop protection and into the biostimulant market by commercially launching Haven Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teach…
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
ManagementThink You Know Water? Take WinField United’s R…
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Corn Field
LegislationTFI Hopes Court Dismissal Is ‘Final Chapter’…
March 20, 2017
The Fertilizer Institute (TFI) released the following statement from President, Chris Jahn on the March 17, 2017, federal court dismissal Read More
Wheat Growers
Industry NewsWheat Growers CEO Dale Locken To Retire
March 20, 2017
CEO Dale Locken has announced that he plans to retire from Wheat Growers. Locken has served almost 15 years as Read More
Bayer Monsanto
Eric SfiligojBayer-Monsanto: Life, LibertyLink, And The Pursuit Of R…
March 20, 2017
As the calendar officially turns to spring, life is in full renewal mode. Flowers are blooming, birds are singing, and Read More
Corn Field
Crop InputsUltra Yield Micronutrients Acquires Kronos Micronutrien…
March 16, 2017
Ultra Yield Micronutrients, Inc. ”Ultra”, an affiliate of Cameron Chemicals, Inc., is pleased to announce that it has acquired the Read More
ManagementSnowstorms, Asset Sales, and Soybeans Prices
March 16, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss the weather, precision ag, crop protection company mergers, and commodity prices in this Read More
Soybean Field
Seed/BiotechBayer Invests $8.1 million In Soybean Advancement In Th…
March 16, 2017
Growers in Illinois and across the Midwest now have the added benefit of a state-of-the-art soybean research facility, increasing accessibility Read More
CHS
CropLife 100CHS Acquires Western Co-op Transport Association
March 16, 2017
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has purchased Western Co-op Transport Read More