Is Technology Actually the Future of Agriculture? Why People Are More Powerful than Technology

CropLife Staff By CropLife Staff|August 18, 2022
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In this Tech Talk from Tech Hub LIVE, Steven Valencsin, CEO, GROWERS, shares why ag retailers are still key in the ag tech revolution.

Since the beginning of the ag tech revolution, technology has been developed to help farmers realize efficiency at the field level. With ag retail as their guide, farmers have slowly come around to the idea and field-level data is widely used in the decision-making process.

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Valencsin asks “but what about ag retail?” as he discusses how real-time sales data can help everyone from the front line to the C-suite. Sales data leads to smart decisions, but people hit quotas, provide customer service, manage products, and sell more.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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