From Tools to Assistants: Agentic AI and MCP in Ag Tech

CropLife Staff By CropLife Staff|September 29, 2025
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What if your AI tools could act like assistants, making decisions, coordinating with each other, and solving problems on the fly? In this Tech Talk at Tech Hub Live, Source Allies‘ Paul Rowe introduces Agentic AI and the emerging Model Context Protocol (MCP), a new way to connect systems so they can work together, even across different platforms or vendors. You’ll see how these technologies are already being used to automate decisions, break down data silos, and create smarter, more adaptable solutions in agriculture. If you’re wondering how AI can help you move faster and work smarter – this talk is for you.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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