Data empowers farmers to make more informed decisions in their day-to-day lives. To help them further maximize profit potential through data-driven seed recommendations, Syngenta and NK Seeds have launched the Cropwise Seed Selector.
The Cropwise brand is the latest example of how Syngenta is accelerating innovation to address the increasing challenges for farmers and the environment. It eliminates a key issue facing the digitization of agriculture, which is ensuring different systems developed in the market can connect with one another to provide growers with quality data.
The tool builds on technology that combines artificial intelligence, two decades of agronomic information and a simple user interface. Along with the added benefit of being connected to a larger network of digital technologies from Syngenta, the Cropwise Seed Selector introduces NK resellers and customers to several new features designed to streamline and optimize the seed selection process, including satellite imagery for crop diagnostics and a tool that expedites field-by-field hybrid decisions.
“Our goal from the start with digitizing seed selection has been to support growers from the ground up – combining the expertise of our retailers and agronomists with data-driven technology,” said Justin Welch, Syngenta digital product manager. “By looking at what data and science are saying through an unbiased, fact-based lens, innovations like the Cropwise Seed Selector are helping farmers make better business and agronomic decisions.”
