Smart Tech
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The Future…It’s Here
Don’t ask me why, but somehow in the evolution of marital job splits, I got grocery shopping. I’ve tried to turn it into a…
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Change Takes Time
I’m typing this column on a plane, winging my way back from the InfoAg Mid-South regional conference. The meeting was a great learning experience…
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GPS On The Move
When it comes to precision farming, global positioning is the heart and soul of any strategy. And as the GPS revolution rolls into its…
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GMS-2 Offers Diversity
When ice skaters land a “quad,” it means they’ve successfully completed one of their sport’s most impressive and difficult moves, a four-rotation jump. In…
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Star-Gazing
John Pointon, marketing manager for the subscription-based GPS signal company OmniSTAR, called 2007 a “blockbuster year” for the company, driven largely by the boom…
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Benefits For All
Hopefully, most of you are aware that one of the projects we work on here at the CropLife Media Group is the PrecisionAg Inititative.…
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Adoption Insight
Retailers that sell precision services to growers always face the challenge of showing provable benefits to the potential customer. This is especially true when…
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Focus On Blending
The renewed interest in corn this season will require more fertilizer inputs, and that will translate into a renewed interest in fertilizer automation. “For…
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Facilitating Flow
Retailers are busy people, and the easier their equipment makes the job for them, the more time they’ll have to spend on improving their…
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Dealer – Driven Software
Greg Musson, general manager at CropLife Top 100’s Gar Tootelian Inc., had a hefty wish list when he went searching in 1999 for management…
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