Meister Media Worldwide Relaunches PrecisionAg.com As ‘Global Tech Insight to Drive Agribusiness’

Meister Media Worldwide Relaunches PrecisionAg.com As ‘Global Tech Insight to Drive Agribusiness’

Meister Media Worldwide and its Global Precision Initiative are pleased to announce the expansion of the long-standing website PrecisionAg.com – among the first media sites in the world devoted exclusively to agricultural technology – as a global digital source of expert commentary, longer-range trends and insights, and headlines from key precision regions.

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“Global Tech Insight to Drive Agribusiness” is the new mission of PrecisionAg.com, effective May 2019. A companion e-newsletter, “The SignalTM: Global Tech Insight from PrecisionAg®,” also has launched, with weekly distribution to agricultural technology leaders around the world who are charged with making crucial decisions and strategizing for the future.

Subscribers are encouraged to opt-in for the new “The Signal” e-newsletter at PrecisionAg.com/thesignal.

“There’s a distinct need for analytical and trend-driven information that is not currently offered in the digital space,” said James C. Sulecki, Chief Content Officer and Head of Global Precision Initiative, Meister Media Worldwide. “As technology becomes both more sophisticated and more accessible in crop production areas around the world, there’s a real possibility of getting lost in all the product launches and competing claims and losing sight of the bigger picture of where technology is taking crop production longer term.

“With the new PrecisionAg.com, we make it easy for our audience to keep up on what is ‘real’ in ag technology. We’re providing the best of both worlds: market-informed depth, context, and analysis along with expertly curated news and developments – all of it coming together to keep the global precision community on top of what’s happening.”

Audience United by Leadership and a Technology Focus

PrecisionAg.com’s target audience is busy professionals who are united not by occupation, industry sector, or geography, but by their role as technology-focused leaders. For nearly four years this demographic has formed the core attendee base of the PrecisionAgSM VISION Conference, where leaders from all walks of crop and food production and distribution have discussed the probable longer-term impacts of technologies including robotics and automation, sensors, data analytics and management, decision-support systems, broadband, and blockchain.

“Feedback we received from the 2019 VISION Conference in Seattle was especially positive,” Sulecki said. “A number of attendees told us this was the best ag-tech event they have ever attended. This reassured us there is a real need for something similarly longer-range, focused on trends and analysis, in the digital space.

“What we’ve found,” Sulecki continued, “is that agricultural technology leaders – whether they represent large growing operations, crop consultants, ag retailers and distributors, crop input suppliers, equipment manufacturers, technology developers and service providers, academia, trade associations, government personnel, large landholders, investors, or lenders – are seeking the signal amid the noise so to speak. They want to know what’s going to be real going forward in agriculture and what isn’t. Hence the name of our e-newsletter, The Signal.”

Key Technology Areas and Wide-Ranging Content Sources

In-depth features and commentary by Meister Media journalists on PrecisionAg.com join a stable of more than a dozen industry experts reporting from key precision regions around the world. The bulk of content on PrecisionAg.com and distributed through The Signal now is devoted to three major topical areas:

  • In-Field Technologies – with particular focus on connectivity, drones / UAVs, guidance, imagery, irrigation, sensors, robotics / automation, and variable rate application
  • Digital Farming – especially analytics and data management
  • Farm to Fork – including postharvest technology, traceability, blockchain, distribution logistics, and other innovations past the farmgate

Daily headlines culled from key precision regions and other Meister Media properties and expertly curated by PrecisionAg.com’s editorial staff are highlighted in the Market Watch section of the site. In-depth reports exclusive to PrecisionAg.com are hosted under a Market Intel section of the site. The site also is the online home for the PrecisionAg Institute, which provides research, education, and advocacy for the North American and global precision agriculture industry.

Content developed expressly for CropLife® magazine’s PrecisionAg Professional and its audience of U.S. precision service providers now is posted at CropLife.com/Precision with select highlights pushed to PrecisionAg.com. Market-specific content for specialty crop markets, cotton, and international crop inputs is published at (respectively) GrowingProduce.com, CottonGrower.com, and AgriBusinessGlobal.com, with content most relevant to a global audience reposted at PrecisionAg.com.

“With PrecisionAg.com operating horizontally and Meister Media’s many market-specific sites serving specific vertical markets, we feel we have the best of both worlds in ag technology covered,” Sulecki said.

Professionals in ag technology are encouraged to visit PrecisionAg.com, subscribe to The Signal e-newsletter, and follow PrecisionAg on social media:

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