BASF’s xarvio Forms New Digital Farming Collaboration with WinField United

By BASF|November 4, 2019

BASF and WinField United, the crop inputs and insights business of Land O’Lakes, Inc., have announced a new collaboration that will make it easier for growers and retailers to access digital farming solutions across multiple platforms.

The two companies will establish a single sign-on connection from WinField United’s ATLAS platform to the BASF xarvio digital platforms, starting with xarvio SCOUTING, a mobile application that can quickly identify weeds and diseases with a click of a smartphone. Over time, growers and retailers will also have the ability to synchronize data between the xarvio and WinField United platforms, saving time with data entry while combining agronomic insights into one place.

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“Given the tremendous workloads retailers and growers carry out, both groups will be pleased with the ease of use made possible through this collaboration,” said Paul Rea, Senior Vice President, BASF Agricultural Solutions North America. “WinField United customers will be able to utilize xarvio systems without having to create new credentials, enhancing their experience with both platforms.”

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With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is the role of BASF’s Agricultural Solutions division to help make this possible. That’s why it invests in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control, and digital farming. See all author stories here.

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