News
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BASF Launches Next-Gen xarvio CONNECT 2.0
The device enables secure and seamless data exchange between xarvio FIELD MANAGER and compatible machinery terminals.
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Yield Innovations Launches YieldOS to Deliver Personalized Agronomy
YieldOS™ helps move agriculture beyond one-size-fits-all recommendations by creating systems designed around the realities of each farming operation.
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MAGIE 2026 Equipment Preview: 27 Innovative Products Built for the Realities of Ag Retail
From precision spraying to automated loadout systems, explore technologies helping retailers streamline operations, boost productivity, and maximize every application season.
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Fertilizer Cost Pressures Shift from Logistics to Inputs as Agribusinesses Brace for Next Supply Chain Challenge
Rising fertilizer costs, supply disruptions, and geopolitical tensions are reshaping procurement strategies, challenging margins, and testing agribusiness resilience worldwide.
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CNH ‘Farmer Pulse’ Report Finds Precision Technology Is Becoming Essential to North American Farmers
Learn why 54% of respondents plan to invest in additional precision technology within the next two years.
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Nitrogen, Soil Health, and the Path to Crop Success: Connecting Nutrient Efficiency and the Bottom Line
Better nitrogen management can strengthen crop performance, improve input efficiency, protect profitability, and support healthier soils for seasons ahead.
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Precision Build Makes Leaderships Changes to Position for Next Phase of Growth
Precision Build names new leaders as longtime CEO David Hemming retires, positioning the company for continued growth and expansion.
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Greeneye Technology Expands Dealer Network with Intellifarms Northern Division
New partnership expands Greeneye’s sales, service, and customer support network across the Upper Midwest.
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From Field to Community: Four Standout Applicators Named IFCA Finalists
Four finalists will compete for the coveted Custom Applicator of the Year Award at this year’s Midwest AG Industries Exposition…
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Emphasizing ROI on Fertilizer
Retailers push return-on-investment (ROI)-focused fertility strategies amid input cost pressure.
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Ag Retailers Shift From ‘If AI’ to ‘How AI,’ Tech Hub LIVE Session Captures Pivot
Ag retailers embrace practical automation, focusing on smarter workflows, trusted decisions, stronger relationships, and measurable business value today.
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Ag Retailers Identify Obstacles to Further Tech Adoption
A panel of veteran retailers discussed the key challenges possibly limiting further adoption of ag tech and why retailers need…