News
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An Eye On Ethanol
Ethanol production is placing an enormous demand on our agricultural system. This past year the industry used about 1.8 billion…
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Dealer – Driven Software
Greg Musson, general manager at CropLife Top 100’s Gar Tootelian Inc., had a hefty wish list when he went searching…
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Fungicides Taking Final Steps
When Asian soybean rust first surfaced in the U.S. in November 2004, one of the most pressing concerns was having…
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Weeds In Waiting
This winter, dealers and growers may be trying to decide if dry weather, herbicide resistance, or poor application timing caused…
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A Bigger Micro Scope
For much of the 2000s, micronutrients have been something of a red-headed stepchild compared with other crop inputs. As macronutrient…
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The Value Proposition
Last month, I introduced the concept of customer “pain” or business problem. Pain comes in two flavors: Latent and Admitted.…
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GMS-2 Offers Diversity
When ice skaters land a “quad,” it means they’ve successfully completed one of their sport’s most impressive and difficult moves,…
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A Window On The Supply Chain
World stocks are down. Consumption is up and so are prices. Production agriculture has waited a long time for this…
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Fortified With IRON
In the world of ag equipment, many products are larger than life. But only a few are special and important…
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Environmental Respect Awards: 2006 State Winners
The Environmental Respect Awards is in its 17th year of honoring and celebrating agricultural environmentalism throughout the industry. Hundreds of…
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Signs Of Ag Retail Safety
For the past seven years, CropLife® magazine has covered all aspects of retailer security and safety with in-depth articles on…
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Star-Gazing
John Pointon, marketing manager for the subscription-based GPS signal company OmniSTAR, called 2007 a “blockbuster year” for the company, driven…