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  • Using Biodiesel

    Interest in renewable energy has heightened due to uncertainties of the supplies and prices of fossil/petroleum fuels. The production of…

  • Battling Bugs For Yields

    When measuring up the 2007 season, Aaron Locker, FMC product manager, sees a batch of challenges, some unique to this…

  • Your Complete Partner

    If you are involved in the production of food, feed, fiber, or fuel from crops, the Foundation for Agronomic Research…

  • An Eye On Ethanol

    An Eye On Ethanol

    Ethanol production is placing an enormous demand on our agricultural system. This past year the industry used about 1.8 billion…

  • Dealer – Driven Software

    Dealer – Driven Software

    Greg Musson, general manager at CropLife Top 100’s Gar Tootelian Inc., had a hefty wish list when he went searching…

  • Fungicides Taking Final Steps

    When Asian soybean rust first surfaced in the U.S. in November 2004, one of the most pressing concerns was having…

  • Weeds In Waiting

    Weeds In Waiting

    This winter, dealers and growers may be trying to decide if dry weather, herbicide resistance, or poor application timing caused…

  • A Bigger Micro Scope

    For much of the 2000s, micronutrients have been something of a red-headed stepchild compared with other crop inputs. As macronutrient…

  • The Value Proposition

    The Value Proposition

    Last month, I introduced the concept of customer “pain” or business problem. Pain comes in two flavors: Latent and Admitted.…

  • GMS-2 Offers Diversity

    When ice skaters land a “quad,” it means they’ve successfully completed one of their sport’s most impressive and difficult moves,…

  • A Window On The Supply Chain

    A Window On The Supply Chain

    World stocks are down. Consumption is up and so are prices. Production agriculture has waited a long time for this…

  • Fortified With IRON

    In the world of ag equipment, many products are larger than life. But only a few are special and important…