News
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The Power Of A Niche
With multiple retailers in a region vying for grower dollars, what’s a manager to do to capture customers’ attention? One method…
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A Coaching Session
Former Dallas Cowboys linebacker D.D. Lewis has found himself with a new role — coaching kids on the role crop…
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Great Explanations
Confusing. Frustrating. Complicated. When talking about the state of the fertilizer industry, these are just some of the words being…
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Perceived Knowledge
How well do you, the retailer, know your customer? Before answering this question, consider the findings of a recent study…
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View From The Heartland
A new adminstration in Washington, DC, means plenty of changes in the Beltway. One of the newcomers is Tom Vilsack,…
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Earning Customer Loyalty
Last month we discussed word of mouth economics, and how it relates to the Promoters, Passives, and Detractors within your…
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Answering What Comes Next
Let’s face it — the U.S. fertilizer industry has never had a rollercoaster ride quite like the one it experienced…
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Shampoo Economics
For several months now, there has been one topic dominating all conversation among ag retailers — the state of the…
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Rust Program: Saved, For Now
Eight months ago, the fate of the usually robust official soybean rust Web site, sbr.ipmpipe.org, looked bleak as its primary…
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Micronutrients, Macro Changes
Extreme weather events or the lack of a major disease outbreak can make it hard to determine if the price…
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Our New Look
You may have noticed some changes in this week’s CropLife eNews. As part of our effort to bring you the…
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Help ARA, EPA Fight 2,4-D Ban
As ag retailers, you have the opportunity to help stop an attempt to ban 2,4-D herbicide products. However, the clock…