The Future Starts Here: Tech Hub LIVE Conference and Expo Set to Launch July 2021
November 17, 2020 
While the COVID-19 pandemic has demonstrated the power of technology to keep suppliers, trusted advisors, and farmers connected and functioning despite the challenges of social distancing, this is only one issue among a host of fundamental changes occurring in the agriculture industry. The ag technology landscape is shifting, and understanding how every segment of the crop production channel will function in a post-pandemic world is on the mind of every retailer and trusted adviser.
The timing couldn’t be better to take a fresh look at the challenges, opportunities, technologies, and practices in precision and digital agriculture. Which is a core reason why Meister Media Worldwide, a market-leading agriculture media company in North America through its CropLife and PrecisionAg brands, is pleased to announce the launch of its inaugural Tech Hub LIVE Conference & Expo, July 20-21, 2021, at the Iowa Events Center in Des Moines.
The new trade show and conference is designed to fill the market void for a full-spectrum event broadly addressing the issues and market segments in data-driven precision agriculture and digital technology. This unique forum will bring together the suppliers, practitioners, and technology enablers who are leading this evolution and empowering the future of agriculture.
“As we all know, production agriculture is navigating through fundamental changes,” says Eric Davis, Group Business Director of the Agribusiness Group at Meister Media and Tech Hub LIVE Commercial Chair. “Increasing consumer, regulatory, environmental, and financial pressures are challenging all of us to accelerate development of new capabilities to produce the required safe and abundant food supply. The promise and advantages of data-driven digital agriculture is the path forward – and the time is now. Our industry partners and customers have encouraged us to convene all segments of the data-driven digital systems to seize the moment and chart this collaborative path forward.”
“From seed to retail, advancements in digital and precision technology systems present exciting new opportunities for collaboration and continuous improvement,” adds Paul Schrimpf, CropLife Media Group Editor and Tech Hub LIVE Conference Chair. “We’re excited to be leading the charge to create this new and innovative industry event.”
Tech Hub LIVE will deliver unmatched value for attendees at every level of engagement across digital and precision agriculture:
- A highly curated multi-track education program created, directed, and moderated by top experts and thought leaders.
- A comprehensive commercial trade show providing access to products, services, and companies bringing innovation to improve agronomy, integration, efficiency, and connectivity.
- A wide range of networking opportunities to ensure attendees, exhibitors, sponsors, and partners make high-value professional connections.
Meister is also pleased to welcome EFC Systems, Proagrica, and Winfield United and Truterra as Conference Partners, and AgGateway as a Supporting Organization for Tech Hub LIVE.
Meister Media: A Legacy of Ag Technology Commitment
For more than three decades, Meister Media Worldwide has played an integral role in advancing precision and digital technology education and adoption through its PrecisionAg and CropLife brands:
- The CropLife Media-Purdue University Retail Precision Adoption survey is the longest running and most respected gauge of technology adoption in the U.S. market. From its launch in 1997, the data from this key benchmarking project is used worldwide as a means to understand the past, present, and future trends driving ag technology use.
- The PrecisionAg Alliance, a consortium of leading ag technology stakeholder organizations since its formation in 2006, conducts research of farm-level use of technology, gauges short- and long-term market challenges, and supports the adoption of techniques and products that improve agronomy, efficiency, and profitability in agriculture.
- PrecisionAg.com has been the market leader in providing precision and digital technology news, information, and perspective since its launch in 1995.
- PrecisionAg Events have hosted thousands of ag technology stakeholders to live events across the country since 2015, including Big Data Workshops, PrecisionAg Innovation Series, PrecisionAg Accelerator, and the PrecisionAg Vision Conference.
- CropLife Media and PrecisionAg were integral partners in the InfoAg Conference at its inception in 1995 as a media partner, then as the exclusive promotional and commercial partner beginning in 2003. This partnership coincided with exponential growth in attendance until Meister severed ties with InfoAg this past summer.
For more information about the Tech Hub LIVE Conference & Expo, and to register for regular updates, visit the conference website: www.techhublive.com
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