National Corn Growers Association Responds to Bud Light Super Bowl Ad

Bud Light’s Super Bowl campaign is calling out competitors that use corn syrup — and the corn lobby is not happy about it, writes Rebecca Greenfield on Bloomberg.com.

In Anheuser-Busch InBev’s ads, a medieval crew delivers a cask of unwanted corn syrup to Miller Lite and Coors Light. Bud Light is using the “brewed with no corn syrup” on its ads for the campaign.

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Following the ads on Super Bowl Sunday, the National Corn Growers Association tweeted its disappointment to Bud Light, even calling for a meeting to discuss the many benefits of corn.

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Farmer Kevin Ross posted a video of himself pouring a can of Bud Light down a sink, saying: “Bud Light, you’re not standing with corn farmers. We’re not standing with you.”

Anheuser-Busch said it “fully supports” corn growers and will continue to invest in the industry. “Bud Light’s Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers,” it said in a statement.

Read more at Bloomberg.com.

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