The Farm Progress Show, a gigantic annual gathering of farmers and the companies that serve them, is as close to the chronological needle between crop production and harvest that exists. Historically, it’s the event that we at CropLife magazine attend to get a broader view of the season past, and a peek into the mood, the marketing plans, and big announcements to come for the year ahead.
While our market focus is the distribution channel, attending this farmer-focused event for one solid, blister-inducing day out of the three-day show is a highly worthwhile exercise for our editorial team. We put down our flag on the opening day, and did everything we could fit into eight hours of show time. And, after wreaking havoc on last year’s event in Iowa, the weather gods smiled graciously on Decatur, IL, providing three days of sun and comfortable temperatures.
But beyond the usual coffee shop talk there were a few interesting takeaways we gathered from this monster gathering of Midwest farmers. Here are several of our top items in the slideshow above.